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By The End Of 2010 STAR Will Reduce Prices For 500 Items

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  • By The End Of 2010 STAR Will Reduce Prices For 500 Items

    BY THE END OF 2010 STAR WILL REDUCE PRICES FOR 500 ITEMS

    ArmInfo
    2010-02-18 17:12:00

    ArmInfo. By the end of 2010, in the framework of "Every Day Low
    Prices," the biggest retailer of Armenia, STAR supermarket chain,
    will reduce prices for at least 500 items.

    STAR Marketing Director Narine Avetissyan says that for the moment
    the chain is offering 200 items at a price that is 10%-15% lower than
    the average one on the market.

    The action started in Sept 2009 with 120 items: essentials and popular
    brands. As a result, the sales have grown by 4-5 times. "The project
    has proved to be a success as it best reflects the motto and the
    goal of STAR - to be a supermarket for the middle class. During the
    action each family will be able to find a commodity that meets its
    needs and financial capacities," says Avetissyan.

    STAR supermarket chain was launched in 1998 and consists of 13
    supermarkets (12 in Yerevan and 1 in Hrazdan). One of the shareholders
    of the chain is EBRD (28.3%).
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