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Kardashian Sisters Get Into Jewelry Design

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  • Kardashian Sisters Get Into Jewelry Design

    KARDASHIAN SISTERS GET INTO JEWELRY DESIGN

    National Jeweler Network
    http://www.nationaljewelernetwork.com/njn/ content_display/fashion/celebrity-style-jewelry/e3 i3d331a733bc9b824d5cd94deb862ce32
    Feb 24 2010

    The new Kardashian Collection by Virgins, Saints and Angels includes
    pieces like this star ring, crafted in sterling silver and bronze
    with Swarovski crystals.

    Los Angeles--It was just last week that the Kardashian sisters--Kim,
    Khloe and Kourtney, of Keeping Up With the Kardashians reality TV
    show fame--unveiled their new apparel collection for clothing brand
    Bebe on the runway at New York Fashion Week.

    It's not the only endeavor that has been keeping the trio, busy,
    however. The Kardashians have also recently designed a new jewelry
    line for Virgins, Saints and Angels (VSA), the Los Angeles-based
    jewelry brand has confirmed.

    "The Kardashian Collection by Virgins, Saints and Angels" features
    rings, necklaces, bracelets and earrings crafted in sterling silver
    and bronze with Swarovski crystals. Prices range from about $300 to
    $500, the brand said.

    The collection made its debut with retailers at the sportswear show
    Project, held in Las Vegas last week, and the designs will officially
    hit retail stores in April.

    Prior to Project, Khloe Kardashian took to her own Web site to drum
    up buzz and tell fans about the line.

    "The design was inspired by our Armenian heritage and there's a
    great deal of symbolism behind each piece," she said. "We've all
    worked very hard on this project and my sisters and I are absolutely
    thrilled with the way the line turned out!"

    Rich with symbolism, the designs appear to fit right in with those
    of the VSA brand. The company says it is dedicated to designing
    adornments inspired by goddesses that encourage enlightenment,
    expression and creativity, and each of the VSA designs incorporate
    imagery and symbolism borrowed from life in Mexico.
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