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GOVERNMENT: ARBUN AS ARMENIAN BRANDY MADE ONLY WITH FOREIGN RAW MATERIAL
ARKA
July 22, 2010
YEREVAN
The Armenian government on Thursday made a clarification to the
decision taken on May 20 on the definition of a new commercial name
for the Armenian brandy, which will be produced under the name "Arbun"
(from the Armenian word "to get drunk").
The new trade name for the brand, as explained in the government
decision, is isntroduced to distinguish the Armenian brandy for the
consumers in the market from foreign products.
As explained by the Prime Minister Tigran Sargsyan, the earlier
decision provoked various comments and understanding in society.
"The main purpose of decisions taken today is to protect our quality
of brandy and its producers. Through this decision of the government,
the producers may not call their products Armenian cognac if it has
used imported brandy in the production process," he said.
Sargsyan stressed that the Armenian cognac may be cited as products
manufactured using only domestic raw materials.
Arbun, as the chairman said, will be referred to products made with
the use of foreign raw materials.
"Thus, we protect the interests of producers of high quality Armenian
cognac," said Sargsyan.
Because of the emerged comments after the government decision on May
20, the Yerevan Brandy Company (YBC) urged not to confuse the name
"Armenian brandyâ~@~] with a new name â~@~\Arbunâ~@~], noting that
the decision of the Government aims to maximize the distinction
between â~@~\Armenian cognacâ~@~] (â~@~\Armenian brandyâ~@~]) from
the concept of â~@~\brandyâ~@~].
From: A. Papazian
ARKA
July 22, 2010
YEREVAN
The Armenian government on Thursday made a clarification to the
decision taken on May 20 on the definition of a new commercial name
for the Armenian brandy, which will be produced under the name "Arbun"
(from the Armenian word "to get drunk").
The new trade name for the brand, as explained in the government
decision, is isntroduced to distinguish the Armenian brandy for the
consumers in the market from foreign products.
As explained by the Prime Minister Tigran Sargsyan, the earlier
decision provoked various comments and understanding in society.
"The main purpose of decisions taken today is to protect our quality
of brandy and its producers. Through this decision of the government,
the producers may not call their products Armenian cognac if it has
used imported brandy in the production process," he said.
Sargsyan stressed that the Armenian cognac may be cited as products
manufactured using only domestic raw materials.
Arbun, as the chairman said, will be referred to products made with
the use of foreign raw materials.
"Thus, we protect the interests of producers of high quality Armenian
cognac," said Sargsyan.
Because of the emerged comments after the government decision on May
20, the Yerevan Brandy Company (YBC) urged not to confuse the name
"Armenian brandyâ~@~] with a new name â~@~\Arbunâ~@~], noting that
the decision of the Government aims to maximize the distinction
between â~@~\Armenian cognacâ~@~] (â~@~\Armenian brandyâ~@~]) from
the concept of â~@~\brandyâ~@~].
From: A. Papazian