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Why Are Armenian Wines Not Competitive In The Global Market?

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  • Why Are Armenian Wines Not Competitive In The Global Market?

    WHY ARE ARMENIAN WINES NOT COMPETITIVE IN THE GLOBAL MARKET?

    Tert.am
    18:47 ~U 17.03.10

    Armenia cannot produce wines that will meet international standards
    as there are no high-quality species of grape in Armenia, Winemakers'
    Union of Armenia President Avag Harutyunyan said at a press conference
    today.

    According to Avagyan, usually it takes a long time to solve this type
    of problem, and even if a solution is found, it will take about 25
    years to have high-quality grapes.

    "We do not have thousands of hectares of land that yield good-quality
    grapes; we have only 500-600 hectares. While our partners overseas
    constantly require high-quality produce," said Harutyunyan.

    In his words, the next challenge the winemaking sector is facing
    now is related to a disease called filoksera winiec that was found
    in Armavir marz (province) last year and that must be fought against
    at a state level.

    "A special body must be created which will do all the work to fight
    against this disease. Otherwise, we will have serious problems,"
    said he.

    Harutyunyan also complained about the state in which the winemaking
    equipments are now, adding their average age has reached 50 years,
    when they should be substituted by new ones once in every 10-15 years.

    Winemakers' Union of Armenia has on numerous occasions turned to the
    RA Ministry of Agriculture so that whenever the ministry proposes
    programs to international bodies, it must also include improvements
    in the winemaking sector.

    "It will make it possible to develop the sector through grants but
    the Ministry of Agriculture says it has more serious problems [than
    that]," concluded Harutunyan.
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