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Americans for Artsakh Expands Govmt PR Activities in Stepanakert

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  • Americans for Artsakh Expands Govmt PR Activities in Stepanakert

    Americans for Artsakh
    c/o NKR Office
    1334 G St, NW
    Suite 200
    Washington, DC 20005
    (202) 223-3440
    www.americansforartsakh.org

    Americans for Artsakh Expands Government Public Relations Activities in
    Stepanakert


    As part of its continuing series of training programs, Americans for
    Artsakh recently completed its fourth training session for government
    officials in Artsakh. Dr. Paul Dezendorf, who has become instrumental
    to AFA in multiple areas, conducted a course on government public
    relations that is a continuation of an introductory course he began last
    August. In addition, Dr. Dezendorf met with a wide range of government
    officials and members of the academic community to assist in the
    production of AFA's long-term training plans and "brand identity"
    creation for the country.

    As in previous sessions, the course was held at the Ministry of Foreign
    Affairs in Stepanakert, and class participants included 12 staff members
    from the Ministry, two from the Office of the President, two from the
    National Assembly staff, and two from the Artsakh Information Office.
    It was sponsored by the Armenian General Benevolent Union, and special
    assistance was provided by Karen Kostandyan, AFA's Liaison in
    Stepanakert and staff member at the Ministry.

    During his training sessions, Dr. Dezendorf expanded upon material he
    presented to the group last summer. The course covered such areas as
    the history of government public relations and the recent rise in
    competitive identity strategies, and models of countries that have been
    particularly successful in this area were studied. Towards the end, the
    participants worked together to begin formulating national identity
    models for Artsakh. Considering how Artsakh's international reputation
    has been affected by the conflict with neighboring Azerbaijan, it is
    critical to the country's growth that it re-establish its image
    globally.

    Aside from his teaching, Dr. Dezendorf met with representatives of four
    other ministries and various government offices in order to solidify and
    refine AFA's long-term training plans. AFA has been working on creating
    a comprehensive strategy for government training courses, based on needs
    assessments conducted over the last two years, as well as models of
    training programs used in other countries.

    Dr. Dezendorf held meetings at the Ministries of the Economy, the
    Environment, Education, and Health, in order to establish mechanisms to
    facilitate additional training opportunities. Following the meetings,
    Ministry staff were appointed to serve as representatives of their
    respective offices for dedicated sessions. These representatives will
    serve as temporary staff members for AFA and will help with logistical
    and organizational matters.

    While in Stepanakert, Dr. Dezendorf met with the rectors of Artsakh
    State University and Mesrob Mashtots University to collect information
    in preparation for future academic exchanges that will be hosted by AFA.
    Dr. Dezendorf also spent time in Yerevan and met with a number of
    prominent academics there, as well, to help strengthen ties between
    Armenia and Artsakh.

    Arshak Balayan, AFA's Liaison in Yerevan, assisted in coordinating many
    of the university meetings and providing consultation. "[Dr. Dezendorf]
    made great progress in helping to plan academic programs for Artsakh,"
    said Balayan. "This will be tremendously valuable to the professors and
    students there." AFA plans to begin these exchanges this fall.

    Americans for Artsakh (AFA) is a non-profit 501(c)(3) tax-exempt
    organization established to preserve freedom, strengthen democracy,
    foster economic development, protect the cultural identity, and promote
    the heritage of the people of Artsakh.
    From: Baghdasarian
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