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  • Ecotourism: NCFA proposes tourism expansion

    Ecotourism: NCFA proposes tourism expansion

    Business | 17.09.10 | 16:37


    Photo: www.tatev.am


    The tramway is expected to spur tourism to Tatev monastery attracting
    about 20,000 visitors a year.

    By Gayane Abrahamyan
    ArmeniaNow reporter


    The National Competitiveness Foundation of Armenia (NCFA) took up the
    development of ecotourism, rural and culinary tourism, which is
    considered to be an important unused potential for tourism in general.


    `Armenia has a great ecotourism potential; and currently we develop
    programs in order to combine the historical-cultural tourism [a
    priority branch of tourism in Armenia] with rural and culinary
    tourism,' says Zara Amatuni, NCFA Head of the PR Department.

    In 2009, about 600,000 tourists visited Armenia, as of the first
    quarter of 2010, their number was 230,000. Most of them are interested
    in historical-cultural monuments; and if rural communities were ready
    to receive guests, then, according to Amatuni, many tourists would
    prefer just the ecotourism, and rural tourism particular, which is
    part of it.

    However, peasants need trainings, and a culture of working with
    tourists must still be developed. For that purpose NCFA has developed
    a project which will include seven villages near Tatev Monastery in
    the nearest future.

    `Development programs have already been developed in seven villages
    near Tatev Monastery, planning to assign micro-loans to peasants for
    renovating their houses and providing B&B [bed and breakfast]
    comforts,' Amatuni told ArmeniaNow.

    Culinary tourism, which is not popular in Armenia yet, will be
    developed along with rural tourism, too.
    `The culinary brand of Armenia must be developed; for example,
    Zangezuri Cuisine, and a tourist, who visited the village, may not
    only taste this or that dish, but he/she may also participate in the
    cooking process. This is a very popular means of tourism in the whole
    world, which is in great demand,' Amatuni says.

    The three-year Tatev Revival Project is the most important issue NCFA
    must fulfill. The project includes restoration and conservation of the
    monastery, development of infrastructures, improvement of Vorotan
    Gorge, and the development of rural and culinary tourism with the
    involvement of adjacent communities.

    The greatest work of the project, which has about $50 million budget
    ($20 million of the sum was donated by 100 Armenian and foreign
    benefactors, and $10 million - by the government), is the construction
    of the longest tramway in the world, 5.7 kilometers, which is almost
    finished, and will open October 16.

    The Tatev tramway, of the cost of $13 million, runs from the village
    of Halidzor, close to the highway from Yerevan, to Tatev village,
    where the Tatev monastery complex (IX century) is located.

    Thanks to the tramway, the monastery should get about 20,000 visitors
    a year, and will be available during winter months, too, promoting the
    enlargement of tourism season in Armenia.

    An online fundraising is held for Tatev Revival Project. All those who
    wish to donate for the project, may visit www.tatev.am and make their
    donations, paying $10 until September 30. The site offers a lottery
    from which two wining couples may get an opportunity to have a
    seven-day tour in Armenia.




    From: A. Papazian
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