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Kechichian Named a VP at Los Angeles Times Media Group
asbarez
Thursday, December 15th, 2011
Mike Kechichian
LOS ANGELES - The Los Angeles Time Media Group announced Thursday that
it has promoted Mike Kechichian to Vice President, Advertiser
Marketing, in a restructing of key leadership areas of its revenue and
advertiser marketing teams to better capitalize on emerging consumer
engagement trends, as well as social, mobile and experiential program
opportunities.
Kechichian has assumed increased responsibility since joining The
Times as Manager, Advertiser Marketing from ESPN. He will now better
integrate emerging sales lead generation efforts with the marketing
program development team and oversee all aspects of LATMG's media kit,
portfolio packaging, customer segmentation and related revenue
opportunities.
LATMG hires and promotions are aimed at ensuring marketers and
advertisers looking to reach all demographics of the crucial Southern
California marketplace are best served.
The new changes also include Andrea Nunn who joined LATMG in a new
sales leadership role as Vice President, Media and Business
Development. Jennifer Collins has also joined LATMG in a newly created
Vice President, Digital Revenue Products position, having most
recently been General Manager, Variety.com. David Burns has been
promoted to a new role as Vice President, Promotional Revenue, Sports
and Events.
Jeff Dellinger will continue as Director, Entertainment Advertiser
Marketing, and adds General Manager, Business Operations for Hero
Complex. Dellinger will oversee continued expansion of Hero Complex's
core online revenue base and further multimedia brand development
aimed at advertisers eager to reach the fanboy demographic, including
the Hero Complex Film Festival, IMAX partnership and annual Comic-Con
street guide.
`The competitive landscape is evolving faster every day, and our
ability to remain at the forefront demands ongoing change,' said Times
Chief Revenue Officer and Executive Vice President, Advertising Sales,
John O'Loughlin. `The Los Angeles Times Media Group has great momentum
heading into the New Year, and these new hires and promotions clearly
indicate we do not intend to cede our current pole position.'
The Los Angeles Times Media Group(LATMG) businesses and affiliates
include the Los Angeles Times, The Envelope, Times Community News, LA,
Los Angeles Times Magazineand Hoy Los Angeles and reach approximately
5.1 million or 38% of all adults in the Southern California
marketplace. LATMG also owns and operates California Community News as
well as Tribune Direct's west coast division and is part of Tribune
Company, one of the country's leading media companies with businesses
in publishing, the Internet and broadcasting.
The flagship Los Angeles Times is the largest metropolitan daily
newspaper in the country, with a readership of 1.9 million Monday
through Saturday and 2.9 million on Sunday, more than 17 million
unique latimes.com visitors monthly and a combined print and online
local weekly audience of 4.4 million. The Pulitzer Prize-winning Times
has been covering Southern California for more than 129 years.
From: A. Papazian
asbarez
Thursday, December 15th, 2011
Mike Kechichian
LOS ANGELES - The Los Angeles Time Media Group announced Thursday that
it has promoted Mike Kechichian to Vice President, Advertiser
Marketing, in a restructing of key leadership areas of its revenue and
advertiser marketing teams to better capitalize on emerging consumer
engagement trends, as well as social, mobile and experiential program
opportunities.
Kechichian has assumed increased responsibility since joining The
Times as Manager, Advertiser Marketing from ESPN. He will now better
integrate emerging sales lead generation efforts with the marketing
program development team and oversee all aspects of LATMG's media kit,
portfolio packaging, customer segmentation and related revenue
opportunities.
LATMG hires and promotions are aimed at ensuring marketers and
advertisers looking to reach all demographics of the crucial Southern
California marketplace are best served.
The new changes also include Andrea Nunn who joined LATMG in a new
sales leadership role as Vice President, Media and Business
Development. Jennifer Collins has also joined LATMG in a newly created
Vice President, Digital Revenue Products position, having most
recently been General Manager, Variety.com. David Burns has been
promoted to a new role as Vice President, Promotional Revenue, Sports
and Events.
Jeff Dellinger will continue as Director, Entertainment Advertiser
Marketing, and adds General Manager, Business Operations for Hero
Complex. Dellinger will oversee continued expansion of Hero Complex's
core online revenue base and further multimedia brand development
aimed at advertisers eager to reach the fanboy demographic, including
the Hero Complex Film Festival, IMAX partnership and annual Comic-Con
street guide.
`The competitive landscape is evolving faster every day, and our
ability to remain at the forefront demands ongoing change,' said Times
Chief Revenue Officer and Executive Vice President, Advertising Sales,
John O'Loughlin. `The Los Angeles Times Media Group has great momentum
heading into the New Year, and these new hires and promotions clearly
indicate we do not intend to cede our current pole position.'
The Los Angeles Times Media Group(LATMG) businesses and affiliates
include the Los Angeles Times, The Envelope, Times Community News, LA,
Los Angeles Times Magazineand Hoy Los Angeles and reach approximately
5.1 million or 38% of all adults in the Southern California
marketplace. LATMG also owns and operates California Community News as
well as Tribune Direct's west coast division and is part of Tribune
Company, one of the country's leading media companies with businesses
in publishing, the Internet and broadcasting.
The flagship Los Angeles Times is the largest metropolitan daily
newspaper in the country, with a readership of 1.9 million Monday
through Saturday and 2.9 million on Sunday, more than 17 million
unique latimes.com visitors monthly and a combined print and online
local weekly audience of 4.4 million. The Pulitzer Prize-winning Times
has been covering Southern California for more than 129 years.
From: A. Papazian