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Mediamax, Armenia
July 1 2011
Research: Ararat 3 Stars cognac, `Kilikia' beer and Nemiroff vodka are
the most popular beverages in Armenia
Friday 1 July 2011 17:03
The most popular cognac in Armenia is "Ararat 3 Stars', which is
preferred by 17.8% of the polled.
Mediamax reports that the results of the research on spirit consumers'
behavior in Armenia, held by M-Info Company, evidence this.
The most preferred wine brand amongst consumers in Armenia is Areni
(31,8%, irrelevant to specific producer). Most preferred beer is
Kilikia (21%), most preferred vodka is Nemiroff (8,2%)
These are the results of the consumer survey performed by M-Info,
marketing and business consulting agency, based on face to face
interviews conducted with randomly selected 500 respondents, who have
been absolutely free in their choice.
`Our primary goal has been somewhat unique for Armenian market. We did
not want to reveal the alcohol consumption volumes per type and brand,
those are known and tracked by the market participants. We wanted to
understand consumers' preferences, their brand perception, the level
of brand recognition, price/quality perceptions. Hence results our
research may not correlate with actual sales volumes, however while
comparing our results with the sales volumes one can see misbalances
between the `passive demand' and `active supply' per specific product,
as well as role of the price elasticity in that', Director of M-Info
Company Mariam Simonyan said.
July 1 2011
Research: Ararat 3 Stars cognac, `Kilikia' beer and Nemiroff vodka are
the most popular beverages in Armenia
Friday 1 July 2011 17:03
The most popular cognac in Armenia is "Ararat 3 Stars', which is
preferred by 17.8% of the polled.
Mediamax reports that the results of the research on spirit consumers'
behavior in Armenia, held by M-Info Company, evidence this.
The most preferred wine brand amongst consumers in Armenia is Areni
(31,8%, irrelevant to specific producer). Most preferred beer is
Kilikia (21%), most preferred vodka is Nemiroff (8,2%)
These are the results of the consumer survey performed by M-Info,
marketing and business consulting agency, based on face to face
interviews conducted with randomly selected 500 respondents, who have
been absolutely free in their choice.
`Our primary goal has been somewhat unique for Armenian market. We did
not want to reveal the alcohol consumption volumes per type and brand,
those are known and tracked by the market participants. We wanted to
understand consumers' preferences, their brand perception, the level
of brand recognition, price/quality perceptions. Hence results our
research may not correlate with actual sales volumes, however while
comparing our results with the sales volumes one can see misbalances
between the `passive demand' and `active supply' per specific product,
as well as role of the price elasticity in that', Director of M-Info
Company Mariam Simonyan said.