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Mass Media And Advertisement Are Essential For Tourism Development I

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  • Mass Media And Advertisement Are Essential For Tourism Development I

    MASS MEDIA AND ADVERTISEMENT ARE ESSENTIAL FOR TOURISM DEVELOPMENT IN ARMENIA - OFFICIAL

    news.am
    July 28, 2011
    Armenia

    YEREVAN. - Armenia keeps up with other countries in the area of
    tourism promotion said the Head of Tourism and Territorial Economic
    Development Department of Armenian Ministry of Economy Mekhak Apresyan.

    "PR of Armenia is carried out on a proper level in other countries.

    CNN aired a 52 minutes documentary about the sights of Armenia for a
    period of 2006-2008. Spanish TV Espanyola, Czech National TV aired
    relevant commercials, however, we must be sensible in spending all
    the funds," said Apresyan.

    He added that the media should cover not only the negative aspects
    of tourism industry but also the positive ones.

    "It is essential that every Armenian citizen realize that every
    tourist's visit is likely to increase employment in Armenia,"
    noted Apresyan.

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