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PHILIP KOTLER'S CLASS INVOLVED ALL THE REGION, GEORGIAN PARTICIPANT SAYS
ARMENPRESS
NOVEMBER 14, 2011
YEREVAN
Professor of Marketing Philip Kotler conducted in Yerevan November 14
"Managers and Directors' Forum". Speaking to Armenpress chairman of
the Armenian Association of Marketing Aram Navasardyan said that the
founder of Marketing presented his new "Marketing 3.0 Profitability.
Returnability, Sustsainability" concept. "About 200 people were
intended to participate in the classes but today their number has
reached 270. Everyone is impressed as at the end of the forum they
had an opportunity to ask questions," he noted.
Head of international projects of "Sprin Group" Tatevik Simonyan noted
that the Armenian organizations had an opportunity to understand the
right working style of marketing specialist as well as the importance
of team work regarding the reinforcement of business. Kotler rated high
the right contact with customer for engaging him in right processes.
Director of "Marketing house Georgia" company Elene Gordeeva noted
that it is an exclusive opportunity to get marketing lessons from
the founder of this science. "The big number of participants from
Georgia speaks about regional involvement of the event," the Georgian
participant said.
ARMENPRESS
NOVEMBER 14, 2011
YEREVAN
Professor of Marketing Philip Kotler conducted in Yerevan November 14
"Managers and Directors' Forum". Speaking to Armenpress chairman of
the Armenian Association of Marketing Aram Navasardyan said that the
founder of Marketing presented his new "Marketing 3.0 Profitability.
Returnability, Sustsainability" concept. "About 200 people were
intended to participate in the classes but today their number has
reached 270. Everyone is impressed as at the end of the forum they
had an opportunity to ask questions," he noted.
Head of international projects of "Sprin Group" Tatevik Simonyan noted
that the Armenian organizations had an opportunity to understand the
right working style of marketing specialist as well as the importance
of team work regarding the reinforcement of business. Kotler rated high
the right contact with customer for engaging him in right processes.
Director of "Marketing house Georgia" company Elene Gordeeva noted
that it is an exclusive opportunity to get marketing lessons from
the founder of this science. "The big number of participants from
Georgia speaks about regional involvement of the event," the Georgian
participant said.