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PHILLIP KOTLER PLANS TO SET UP A CENTER FOR MARKETING EXCELLENCE IN ARMENIA
Story from Lragir.am News:
http://www.lragir.am/engsrc/economy24199.html
Published: 12:39:52 - 15/11/2011
Today, Prime Minister Tigran Sargsyan met with Professor of
International Marketing at the Kellogg School of Management at
Northwestern University Phillip Kotler.
Kotler said that good precedents for marketing development are present
in Armenia and it is necessary to lead a correct and consistent policy.
The collocutors dwelt also on issues relating to the use of marketing
strategy in the spheres of tourism, education and information
technologies. The Premier welcomed the idea of setting up a Center
for Marketing Excellence in Armenia and said willing to support it.
Phillip Kotler holds workshops with Armenian businessmen and students
during his one-week visit.
Story from Lragir.am News:
http://www.lragir.am/engsrc/economy24199.html
Published: 12:39:52 - 15/11/2011
Today, Prime Minister Tigran Sargsyan met with Professor of
International Marketing at the Kellogg School of Management at
Northwestern University Phillip Kotler.
Kotler said that good precedents for marketing development are present
in Armenia and it is necessary to lead a correct and consistent policy.
The collocutors dwelt also on issues relating to the use of marketing
strategy in the spheres of tourism, education and information
technologies. The Premier welcomed the idea of setting up a Center
for Marketing Excellence in Armenia and said willing to support it.
Phillip Kotler holds workshops with Armenian businessmen and students
during his one-week visit.