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AN INTERNATIONAL CENTER FOR MARKETING EXCELLENCE TO BE LAUNCHED IN ARMENIA
Anna Balyan
Radiolur
16.11.2011 14:19
Armenia may become a pivotal component of a world marketing program.
Professor of Marketing Philip Kotler intends to open a regional center
for marketing excellence in Armenia, one of the 2-3 similar centers
in the world.
"Kotler Impact" CEO Dr. Fahim Kibna says Professor Kotler ascertained
that being close both to the Arab World and Europe, Armenia possesses
great business opportunities. Armenia has a strong financial sector
and a developed IT sphere. Besides, from the demographic point of view,
there are many young people here.
Specialists from Georgia, Iran and other countries of the region will
come to study here, Fahim Kibna said at an international marketing
conference in Yerevan.
The center will boost the cooperation with research institutions and
provide advice to business groups.
"The center will become a unique incubator, which will later generate
ideas that will contribute to the development of different spheres,"
President of the Armenian Marketing Association Aram Navasardyan said
in an interview with "Radiolur."
Organization of a world marketing summit is another idea suggested by
Philip Kotler. He intends to convene it in Bangladesh, as a country
bordering several others. The ideas brought to the summit will be
tested in the research incubators opened in different countries.
The international marketing center will be opened through private
investments, the terms are not yet known. Aram Navasardyan suggests
opening it in one of the distant regions of the country to promote the
development of marzes. The idea has been supported by the President
and Prime Minister of the republic. "By intensifying the cooperation
with neighbor countries, this initiative will contribute to the
reinforcement of regional peace, as well," he said.
Anna Balyan
Radiolur
16.11.2011 14:19
Armenia may become a pivotal component of a world marketing program.
Professor of Marketing Philip Kotler intends to open a regional center
for marketing excellence in Armenia, one of the 2-3 similar centers
in the world.
"Kotler Impact" CEO Dr. Fahim Kibna says Professor Kotler ascertained
that being close both to the Arab World and Europe, Armenia possesses
great business opportunities. Armenia has a strong financial sector
and a developed IT sphere. Besides, from the demographic point of view,
there are many young people here.
Specialists from Georgia, Iran and other countries of the region will
come to study here, Fahim Kibna said at an international marketing
conference in Yerevan.
The center will boost the cooperation with research institutions and
provide advice to business groups.
"The center will become a unique incubator, which will later generate
ideas that will contribute to the development of different spheres,"
President of the Armenian Marketing Association Aram Navasardyan said
in an interview with "Radiolur."
Organization of a world marketing summit is another idea suggested by
Philip Kotler. He intends to convene it in Bangladesh, as a country
bordering several others. The ideas brought to the summit will be
tested in the research incubators opened in different countries.
The international marketing center will be opened through private
investments, the terms are not yet known. Aram Navasardyan suggests
opening it in one of the distant regions of the country to promote the
development of marzes. The idea has been supported by the President
and Prime Minister of the republic. "By intensifying the cooperation
with neighbor countries, this initiative will contribute to the
reinforcement of regional peace, as well," he said.