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ARMENIAN PREMIER PROMISES SUPPORT FOR PHILIP KOTLER CENTER OF EXCELLENCE
ARKA
Nov 15, 2011
YEREVAN, November 15. /ARKA/. Armenian Prime Minister Tigran Sargsyan
received today marketing guru Philip Kotler hailing the idea to open
Philip Kotler Center of Excellence in Armenia promising his support
to it, the press service of the government told ARKA.
The Prime Minister was said to have stressed the importance of Mr.
Kotler's visit to Yerevan, which he said will give a new push to
development of marketing.
"One of our most important tasks today is to modernize the management
system. In this context your lectures will have a positive impact on
our work", the Prime Minister was quoted as saying.
For his part Kotler said Armenia has real prerequisites for the
development of marketing. He said it is important that a correct
policy be implemented.
The sides also discussed the strategy for the development of marketing
in tourism, education and information technology.
The "Philip Kotler in Armenia: 11/11/11" project, initiated by the
Armenian Marketing Association, aims to ensure the dynamic development
of Armenia and the transition from extensive to thriving economy. It
also aims to change perceptions about the role and importance of
marketing in Armenia and help introduce new modern business rules
with new marketing tools.
Philip Kotler arrived in Yerevan on Sunday to participate in the
program. As part of "Philip Kotler in Armenia: 11/11/11" program the
Kotler Impact Ltd plans to create Philip Kotler Center of Excellence
in Armenia, which will be the only one in the region. ARKA news agency
is the general information sponsor of the program on the Internet.
From: Baghdasarian
ARKA
Nov 15, 2011
YEREVAN, November 15. /ARKA/. Armenian Prime Minister Tigran Sargsyan
received today marketing guru Philip Kotler hailing the idea to open
Philip Kotler Center of Excellence in Armenia promising his support
to it, the press service of the government told ARKA.
The Prime Minister was said to have stressed the importance of Mr.
Kotler's visit to Yerevan, which he said will give a new push to
development of marketing.
"One of our most important tasks today is to modernize the management
system. In this context your lectures will have a positive impact on
our work", the Prime Minister was quoted as saying.
For his part Kotler said Armenia has real prerequisites for the
development of marketing. He said it is important that a correct
policy be implemented.
The sides also discussed the strategy for the development of marketing
in tourism, education and information technology.
The "Philip Kotler in Armenia: 11/11/11" project, initiated by the
Armenian Marketing Association, aims to ensure the dynamic development
of Armenia and the transition from extensive to thriving economy. It
also aims to change perceptions about the role and importance of
marketing in Armenia and help introduce new modern business rules
with new marketing tools.
Philip Kotler arrived in Yerevan on Sunday to participate in the
program. As part of "Philip Kotler in Armenia: 11/11/11" program the
Kotler Impact Ltd plans to create Philip Kotler Center of Excellence
in Armenia, which will be the only one in the region. ARKA news agency
is the general information sponsor of the program on the Internet.
From: Baghdasarian