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Business: Amaya To Operate New National Lottery In Armenia

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  • Business: Amaya To Operate New National Lottery In Armenia

    AMAYA TO OPERATE NEW NATIONAL LOTTERY IN ARMENIA

    Gaming Intelligence Group
    Nov 15 2011

    Canada's Amaya Gaming Group has signed an exclusive ten-year agreement
    with the Republic of Armenia to implement a new national lottery
    which will be deployed through traditional sales channels as well as
    via Short Message Service (SMS).

    Under the agreement, Amaya will implement a national lottery and
    provide central reporting and integrity services.

    The company will install and deploy the Amaya Central Reporting
    Module (Amaya CRM) on all electronic gaming devices operating in the
    Republic of Armenia for the next ten years. The Amaya CRM provides the
    government with real-time reporting tools to capture and monitor gaming
    transactions, improve tax efficiency and promote gaming integrity.

    Amaya said that the agreement represents a significant milestone as it
    includes the company's first mandate to install its Amaya CRM system.

    "We are very pleased to begin a mutually beneficial long-term
    relationship with the Government of Armenia," said David Baazov,
    president and CEO of Amaya Gaming Group. "Our lottery and integrity
    solutions are providing us with a platform to expand our technology
    footprint and grow our relationships with customers in new
    jurisdictions."

    The agreement follows a collaboration first announced late last month
    by Armenian finance minister Vache Gabrielian between the Armenian
    Government and Amaya to create Amaya Armenia, a joint company on
    a parity basis with the income from the lottery being distributed
    equally between the principals.

    Gabrielian said at the time that he expects the partnership to secure
    several billion drams annually in additional revenue, with AMD2 billion
    ([email protected]) expected in 2012, and AMD7 billion ([email protected]) in 2013.

    The minister also announced that the Government will collaborate
    with Amaya on the establishment of a centralized system of control
    and accounting to prevent fraud, money laundering and other forms of
    economic crime.

    Shares in Amaya Gaming Group Inc (Co. Profile) (TSX:AYA) will commence
    trading at CAD$2.14 per share in Toronto later today.

    http://www.gamingintelligence.com/business/13912-amaya-to-operate-new-national-lottery-in-armenia

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