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BUSINESS PLAN OF ESTABLISHMENT OF THE CENTER OF EXCELLENCY OF KOTLER IN ARMENIA TO BE READY IN THE NEXT MONTHS
/ARKA/
November 16, 2011
YEREVAN
YEREVAN, November 16. /ARKA/. Business-plan on the establishment of
"Center of Excellency of Philip Kotler" in Armenia will be ready in
the next months, President of Armenian Marketing Association (AMA)
Aram Navasardyan informed ARKA News Agency.
It is planned to open the center in the frame of the program "Phillip
Kotler in Armenia: 11.11.11". For participation in the given program
famous marketing specialist, Prof. Phillip Kotler arrived in Yerevan
on Sunday with five-day visit.
"We would not want now to talk about any specific dates of opening of
the Center, as well as the cost of the project. I think that first
of all it is necessary to clearly think over the mechanisms and the
concept", said Navasardyan.
The State will assist this structure, different private investors -
local and international organizations and companies, will allocate
funds.
He said that it is also planned to establish an incubator by branches
of economy. Its function will be provision of consultations and
conduction of studies in the frames of world summits which will be
organized worldwide by Kotler's initiative.
Navasardyan emphasized the importance of the establishment of the
Center in Armenia which will increase educational and research level
in the country. In this regard he said that the large scientific
potential and high educational level in the country became one of the
reasons by which Kotler selected Armenia for opening the only Center
of Excellency in the region.
It is envisaged that experts in the sphere of marketing from the
countries of the world will teach in the Center. Applications have
been already received from entrepreneurs of Georgia, Iran and Turkey
who expressed willingness in sending their experts for studying in the
Center of Excellency, as well as send their specialists for teaching.
It is desirable to open the Center in one of economically more
developed regions of Armenia and not in Yerevan which can trigger
the development of local infrastructure.
The program "Phillip Kotler in Armenia: 11.11.11" initiated by
the Armenian Marketing Association is called to provide dynamic
development of Armenia and transfer from extensive management to
developed and prosperous management. It is also targeted at changing
the understanding of the role and meaning of marketing in Armenia,
introduction of new and modern rules of business conduction applying
new marketing instruments, including Kotler's program "Marketing 3.0".
In the frames of the program "Phillip Kotler in Armenia: 11.11.11",
the company "Kotler Impact" plans to establish in Armenia a "Center
of Excellency of Phillip Kotler" which will become the only center of
marketing and management on international level in the region. Local
and foreign marketing specialists from the countries of the region
and CIS countries will study and increase qualification in the center.
From: A. Papazian
/ARKA/
November 16, 2011
YEREVAN
YEREVAN, November 16. /ARKA/. Business-plan on the establishment of
"Center of Excellency of Philip Kotler" in Armenia will be ready in
the next months, President of Armenian Marketing Association (AMA)
Aram Navasardyan informed ARKA News Agency.
It is planned to open the center in the frame of the program "Phillip
Kotler in Armenia: 11.11.11". For participation in the given program
famous marketing specialist, Prof. Phillip Kotler arrived in Yerevan
on Sunday with five-day visit.
"We would not want now to talk about any specific dates of opening of
the Center, as well as the cost of the project. I think that first
of all it is necessary to clearly think over the mechanisms and the
concept", said Navasardyan.
The State will assist this structure, different private investors -
local and international organizations and companies, will allocate
funds.
He said that it is also planned to establish an incubator by branches
of economy. Its function will be provision of consultations and
conduction of studies in the frames of world summits which will be
organized worldwide by Kotler's initiative.
Navasardyan emphasized the importance of the establishment of the
Center in Armenia which will increase educational and research level
in the country. In this regard he said that the large scientific
potential and high educational level in the country became one of the
reasons by which Kotler selected Armenia for opening the only Center
of Excellency in the region.
It is envisaged that experts in the sphere of marketing from the
countries of the world will teach in the Center. Applications have
been already received from entrepreneurs of Georgia, Iran and Turkey
who expressed willingness in sending their experts for studying in the
Center of Excellency, as well as send their specialists for teaching.
It is desirable to open the Center in one of economically more
developed regions of Armenia and not in Yerevan which can trigger
the development of local infrastructure.
The program "Phillip Kotler in Armenia: 11.11.11" initiated by
the Armenian Marketing Association is called to provide dynamic
development of Armenia and transfer from extensive management to
developed and prosperous management. It is also targeted at changing
the understanding of the role and meaning of marketing in Armenia,
introduction of new and modern rules of business conduction applying
new marketing instruments, including Kotler's program "Marketing 3.0".
In the frames of the program "Phillip Kotler in Armenia: 11.11.11",
the company "Kotler Impact" plans to establish in Armenia a "Center
of Excellency of Phillip Kotler" which will become the only center of
marketing and management on international level in the region. Local
and foreign marketing specialists from the countries of the region
and CIS countries will study and increase qualification in the center.
From: A. Papazian