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ECONOMY OF ARMENIA CAN INTEREST ARAB INVESTORS - DIRECTOR OF "KOTLER IMPACT"
/ARKA/
November 16, 2011
YEREVAN
YEREVAN, November 16. /ARKA/. Economy of Armenia can interest Arab
investors as the country has a great potential for the development
of marketing, considers Director of the company "Kotler Impact", Dr.
Fahim Cypria.
"Armenia which is located in the neighborhood of Arab States, has a
good opportunity for the attraction of Arab investments", said Cypria
in the open conference on international marketing in the frames of
the program "Phillip Kotler in Armenia: 11.11.11".
Cypria noted that the large potential and excellent opportunities of
Armenia became an incentive for the idea on opening the only center
in the region - "Center of Excellency of Kotler" in Armenia.
In the frames of the given program, the company "Kotler Impact"
plans to establish the "Center of Excellency of Philip Kotler" in
Armenia which will become the only center of marketing and management
on international level in the region. Local and foreign specialists
in the sphere of marketing from the countries of the region and CIS
countries will study and increase qualification in this Center.
He also noted that despite the small population of Armenia, the
country can attract large investments from multi-million Armenian
Diaspora living in different countries of the world.
The program "Phillip Kotler in Armenia: 11.11.11" initiated by
the Armenian Marketing Association is called to provide dynamic
development of Armenia and transfer from extensive management to
developed and prosperous management. It is also targeted at changing
the understanding of the role and meaning of marketing in Armenia,
introduction of new and modern rules of business conduction applying
new marketing instruments, including Kotler's program "Marketing 3.0".
For participation in the given program famous marketing specialist,
Prof. Phillip Kotler arrived in Yerevan on Sunday with five-day visit.
/ARKA/
November 16, 2011
YEREVAN
YEREVAN, November 16. /ARKA/. Economy of Armenia can interest Arab
investors as the country has a great potential for the development
of marketing, considers Director of the company "Kotler Impact", Dr.
Fahim Cypria.
"Armenia which is located in the neighborhood of Arab States, has a
good opportunity for the attraction of Arab investments", said Cypria
in the open conference on international marketing in the frames of
the program "Phillip Kotler in Armenia: 11.11.11".
Cypria noted that the large potential and excellent opportunities of
Armenia became an incentive for the idea on opening the only center
in the region - "Center of Excellency of Kotler" in Armenia.
In the frames of the given program, the company "Kotler Impact"
plans to establish the "Center of Excellency of Philip Kotler" in
Armenia which will become the only center of marketing and management
on international level in the region. Local and foreign specialists
in the sphere of marketing from the countries of the region and CIS
countries will study and increase qualification in this Center.
He also noted that despite the small population of Armenia, the
country can attract large investments from multi-million Armenian
Diaspora living in different countries of the world.
The program "Phillip Kotler in Armenia: 11.11.11" initiated by
the Armenian Marketing Association is called to provide dynamic
development of Armenia and transfer from extensive management to
developed and prosperous management. It is also targeted at changing
the understanding of the role and meaning of marketing in Armenia,
introduction of new and modern rules of business conduction applying
new marketing instruments, including Kotler's program "Marketing 3.0".
For participation in the given program famous marketing specialist,
Prof. Phillip Kotler arrived in Yerevan on Sunday with five-day visit.