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Expert: Armenian Advertisement Market Badly In Need Of Legislative R

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  • Expert: Armenian Advertisement Market Badly In Need Of Legislative R

    EXPERT: ARMENIAN ADVERTISEMENT MARKET BADLY IN NEED OF LEGISLATIVE REGULATION

    ARKA
    Oct 14, 2011

    YEREVAN, October 14. /ARKA/. Armenian advertisement market is badly
    in need of legislative regulation, Arzuman Harutyunyan, chairman of
    Armneia's advertisement council, said Friday in Novosti International
    Press Center.

    "Armenia has the advertisement law, but it has some faults," he said.

    "Besides, there are some phenomena connected with morality and some
    breaches of the law which need attention."

    He said that the advertisement council is trying to put things right
    - it has repeatedly appealed to appropriate institutions and the
    National Assembly.

    The head of the council said that an appropriate concept was worked
    out in 2010 and later proposals were submitted on changed in the law
    on advertisement.

    Harutyunyan found it difficult to indicate the precise number of
    advertising agencies in Armenia because of the absolute lack of
    segmentation at this market.

    Raffi Niziblian, president of the Second International Advertisement
    Festival Popok (Ð~^Ñ~@еÑ...) and head of Deem Communications company,
    on his side, said that creative fantasy is abundant in Armenia, but
    many advertising companies are avoid to spend much money for creating
    ads, or are afraid of being first.

    "Many creative people, after failing to produce results in Armenia,
    leave the country, and their services become more demanded overseas,"
    he said.

    Armenia's Advertisement Council is nongovernmental organization
    focused on advertisement market regulation.

    The council was established five years ago, but obtained its legal
    status this year.

    The organization monitors advertisement market and provides consulting
    services.

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