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  • Development Of Knowledge, Innovations And Creativity In The National

    DEVELOPMENT OF KNOWLEDGE, INNOVATIONS AND CREATIVITY IN THE NATIONAL DEVELOPMENT PROSPECT
    Sona Manusyan

    http://noravank.am/eng/articles/detail.php?ELEMENT_ID=6086
    27.10.2011

    Expert of the Center for Information Studies. "Noravank" Foundation

    Knowledge has been a basic value in all cultures and at all times. In
    modern societies, which are called information, the connection between
    knowledge and social processes has become direct and tangible1. There
    may be different opinions about the age of knowledge dominance. E.g.

    we can dispute whether the intensive production of knowledge is the
    monopoly of the information society, or there is no great difference
    between the ages in the aspect of creating something new and it is not
    the amount of knowledge that has grown but the information about it.

    Or whether it is possible that the peculiarity of the age is not
    making point of the knowledge but changing the ways of receiving and
    spreading information. It can be noticed that the picture has changed
    in the aspect of the subjects taking part in creation, possessing and
    spreading of information. Despite all the aforementioned it is obvious
    that innovation and progress had never been discussed so eagerly
    before, thus acquiring the signs of speeding-up. Classical convertion
    knowledge, which is acquired and imparted, is not enough any more for
    the claims on deveopment and now primary importance is assigned to the
    creativity, ideas of innovation, in which the intellectual potential
    is directed rather to the production and testing of the knowledge, than
    to acquiring and reproduction; new approaches which are not compulsory
    but supposedly effective are welcomed. Such a situation is promoted
    by the fact that the new times are characterized by uncertainty and
    volatility of the environment (social and physical), which demand
    flexibility of perception and actions, alternative definitions of
    tolerance. It is not a mere chance that the notion of innovation has
    penetrated from the engineering into social sciences and today it
    is a necessary component of the effective projects concerning social
    changes, management, reforms of social structures.

    Innovation is a broader notion than simply mechanical invention
    or scientific discovery. It includes a wide range - from the
    modernization of agricultural means to the social engineering
    (reforming of social subjects, processes and structures). There
    are innovation technologists in areas of science, education and
    governance. In the states, which carry out clearly elaborated policy
    of science, the innovation is mentioned as topical direction in
    the aspect of the political, economic structures, state priorities,
    purposes of the educational institutions; it is included in the names
    courses of many social sciences2. Innovation is closely connected
    with creativity which arouses eager interest. It can also be found
    in almost all the leading western universities and it is not only
    studied but it is taught either. The courses on creativity are mainly
    included in three areas of specialization - psychology and education,
    business and engineering and technologies. Creativity is a mandatory
    part of the programmes of the universities with high ratings; in Yale,
    Harvard, Stanford, Connecticut and others the programmes are headed
    by internationally celebrated and leading specialists in the spheres
    of creativity theory and technologies3.

    In the spirit of the modern conceptions of the periods of
    civilizational development and power of knowledge (Risman, Yashida,
    Toflerner and others), the Japanese "Nomura" Institute singled out
    in its conception four ages of economic development - agricultural,
    industrial, information and the 4th age is creative (to which a smooth
    transition is now taking place), i.e. the age of constant innovations.

    Expounding this idea D. Pink calls the last period conceptual; he
    considers the creators and "empathizers" the bearers of that4.

    Today the studies of the creativity and practical elaborations
    directed to its development are one of the main areas of progressive
    psychology. In fact the studies of creativity are directed to reveal
    inner psychological (cognitive, emotional) mechanisms of innovative
    or heuristic activity. Against the background of quick social changes
    and diversification of information, creativity is gradually becoming
    more important human ability. In this context we can get an insight
    into knowledge-social development situation by the consideration of
    the role given to creativity in different societies.

    Perception of creativity and components of creative process Creativity
    can generally be defined as a mental process, during which new ideas
    and concepts are generated or new ties between existing ideas and
    concepts are set. It is closely connected with imagination (more than
    with thinking) process and related to the need of a human being for
    discovery. As a result of statistical researches of the founder of
    psychometric studies of creativity J. Gilford and later I.

    Torens, creativity was singled out as a separate aspect of human
    mental activity abck in 1960s, thus being separated from the
    intelligence quotient5. The notion of creativity is closely
    interconnected and sometimes it is even used as a synonym of
    divergent thinking, i.e. generating several possible solutions to
    one set problem. M. Mumford, summarizing the scientific perceptions
    of creativity, considers production of innovative, useful results as
    a key characteristic of creative process. Let us mention that such
    a product may be in form of instrument, piece of art, as well as
    programme directed to the settlement of the social problems and etc.

    Linda Naiman6 characterizes creativity as an act of implementation
    of innovative ideas thus finding that for considering something as
    creative two components are needed - idea and implementation. This is
    the difference between creativity and imagination. Thus, for common
    person creativity can be considered as any manifestation of innovative
    approach, from academic aspect the production of the intellect should
    be characterized not only from the point of view of originality but
    also by reasonability and ability to be implemented. Even more,
    creativity is directly connected with the reasonability of the
    human vital activity. It is, according to G. Valas, a characteristic
    inherited from evolutionary process and it allows people adapting
    themselves to quickly changing environment7. Thus the creative
    production is not simply new, but it is of pragmatic value either. And
    the value and importance of the innovative idea is a result of social
    evaluation and it depends on preferences of the given age and society.

    In order to distinguish between creativity "for no reason" and
    effective creativity, which has a social impact, the theorists
    also single out creativity of historical importance (h-creativity)
    and personal creativity (p-creativity) or correspondingly Big C and
    Little C8.

    While speaking about the connection between creativity and social
    progress greater importance is attached to boosting mostly this big,
    social creativity "C" factor, though the h-creativity is acquired
    through the development of the creative thinking in persons (such
    an element is a characteristic of organization of the American
    higher education system). Let us also mention that though the social
    usefulness of the creativity is an asserted viewpoint, till now the
    social attitude to this subject is still ambiguous and there is some
    criticism connected with exaggerated evaluation of the creativity.

    Thus, it is already outlined that different degrees of importance are
    attached to innovation and creativity in different societies. And
    it is founded on both social-political and cultural-psychological
    differences.

    Creativity and its consequence in different cultures While speaking
    about the cultural peculiarities of creativity we first of all mean
    not the cultural differences of creativity as a kind of the level of
    perceptiveness, but as differences in its comprehension and evaluation,
    which derive from the differences in priority cultural values and
    from the purpose, to which the acquisition of knowledge serves. Thus,
    the American concept of creativity is based on the strict pragmatism
    and successive boosting of creativity is directly put within the
    context of technical and social progress. Simply said, creativity is
    good not because it is beautiful but because it is useful and it is
    useful because it brings to pragmatic result, i.e.

    innovations which help you to rule the world. This is seeming paradox
    when such a spontaneous phenomenon as creative activity is arranged
    and directed by non-spontaneous efforts. The importance of creativity
    is so much stressed in official, academic and everyday discourse
    that in consequence it was stuck in an average representative of the
    American society (especially those receiving education), who should
    not necessarily be creative, as a part of self-characteristics and
    self-perception. Thus, even if the student is not notable for original
    thinking and fineness of intellect, he tends to underline creativity
    while speaking about his educational process and education in the US
    in general, due to which they achieve important joint or individual
    results. In European tradition this awareness-raising process is
    deprived of such a direct pragmatism and the knowledge acquisition in
    itself is a purpose. Within this framework the creativity is also "for
    no special reason", i.e. non-instrumental or at least it preserves the
    element of spontaneity. In oriental systems the notion of creativity is
    mostly connected with harmony, being a part of nature, and creativity
    is rather taken as a part of a holistic, integral process of life than
    as a separate sphere of activity which should be organized9. Such
    a drastic delimitation can of course be questioned by an example of
    powerful Japanese innovations, but this case deserves special scrutiny.

    In whole, it is notable that those different perceptions of creativity
    also reflect differences in systems of values where on one side we
    have a progress, assessment of individual achievements, changes in
    natural and social environment, and on the other side we have harmony,
    adaptation, collectivist orientation and unconditional acceptance
    instead of changing.

    So, though today it is more often spoken about the place and role
    of the knowledge in the time aspect, i.e. as the tendencies which go
    parallel to shifting of the civilizational ages, the variations are
    also possible from culture to culture, and from society to society. No
    matter how universal the appraisal of the knowledge and positive
    interest of a human being in something new are, innovation, as an
    integral part of progress and as an organized process is particularly
    characteristic of western societies or at least they managed to do it
    better till now. Their model deserves attention particularly because,
    as Grigoryants correctly mentions, the elements of information society
    had penetrated in all the societies despite the stage of modernization
    they are on10. This situation, alongside with the risks of being
    sidelined, opens prospects for rises and keeping pace with the whole
    world, in spite of the "local period" of development of the country
    and its position. The implementation of such goals firstly demands,
    of course, knowledge of your own resources in the aspect of collective
    creativity. There are researches devoted to the creativity in Armenia,
    but they are not directed to the study of the collective creativity.

    There are no social and psychological studies devoted to the group
    creative processes and inner and situational factors promoting them,
    modes of cooperation within those processes, their efficiency,
    the influence of the cultural, social and political contexts on the
    creativity and number of other aspects.

    The cultural differences in appraisal of knowledge can be observed
    while considering not only creativity but other notions of intellectual
    sphere either. Thus, all the cultures may make a point of development
    but they can mean different things under that development.

    Thus in Armenian adjective "Õ¦Õ¡O~@Õ£Õ¡O~AÕ¡Õ®" characterizes
    large-minded, erudite, educated person, while in English "developed"
    does not have this meaning and it is not used for people and instead
    it has a kind of "technological" meaning. All this allows singling
    out knowledge in the light of general notion of knowledge-value as
    value-facility and value-goal. In this stage it is difficult to say
    which of the approaches is more characteristic of our society. We can
    make only forward estimates by mentioning that it has shifted from
    value-goal to value-end in itself but it has not acquired the status of
    value-facility yet. On the other hand recently different initiatives
    on knowledge and creativity (there is a definite unintentional
    synchronism between them, which contains potential for result-oriented
    synergy) has alternated each other fast. In particular, educational
    institutions have been established where innovations and creativity
    are inscribed in the goals and directions of their activity; for the
    first time creativity is announced as a collective aim (e.g. Tumo,
    Ayb School). Instead of forecasts on viability and efficiency of those
    initiatives it can be at least stated that those are not isolated
    cases but a part of general tendency which seems to be naturally
    enabled. This positive tendency is in accord with the circumstance
    that creativity, as a mechanism of innovations and tasks solutions,
    is rather collective than individual action which has a characteristics
    of cooperation. Thereat, within-group diversity (including approaches)
    and organization of optimal complementarity of those diverse approaches
    are important aspects for that collective creative process.

    1 Ô³Õ"Õ¿Õ¥Õ¬Õ"O~DÕ¶ Õ¸O~B Õ"Õ·Õ­Õ¡Õ¶Õ¸O~BÕ©ÕµÕ¸O~BÕ¶Õ¨
    Õ¿Õ¥Õ²Õ¥Õ¯Õ¡Õ¿Õ¾Õ¡Õ¯Õ¡Õ¶ Õ°Õ¡Õ½Õ¡O~@Õ¡Õ¯Õ¸O~BÕ©ÕµÕ¡Õ¶ Õ´Õ¥Õ" (2006),
    Ô³.Ô³O~@Õ"Õ£Õ¸O~@ÕµÕ¡Õ¶O~A, Õ~DÕ¡Õ½ 1, Ô·.Ô¹Õ¸O~FÕ¬Õ¥O~@, Õ~DÕ¡Õ½ 2,
    ÔµO~@O~GÕ¡Õ¶, Ô¶Õ¡Õ¶Õ£Õ¡Õ¯-97O~I

    2 http://sirkenrobinson.com/skr/pdf/allourfutures.pdf

    3 http://www.cct.umb.edu/fangqi.pdf

    4 Pink, D.H. (2005). A Whole New Mind: Moving from the information
    age into the conceptual age. Allen & Unwin

    5 Mark A., Runco and Steven R. Pritzer (1999). Encyclopedia of
    Creativity, Vol. 1. Academic Press.

    6 Naiman L., What is creativity,
    http://www.scribd.com/doc/45086576/What-is-Creativity.

    7 Simonton, D.K. (1999). Origins of genius: Darwinian perspectives
    on creativity, Oxford University Pres.

    8 James C., Kaufman and Robert J. Sternberg (2011). The
    Cambridge Handbook of Creativity. Cambridge University Press;
    http://www.cogs.susx.ac.uk/courses/creative-systems/papers/maggie/nutshell.pdf

    9 http://www.westga.edu/~stpp/JTPP_Aticles/26-2/THE1210.pdf. Retrieved
    23 October 2010

    10 Ô³Õ"Õ¿Õ¥Õ¬Õ"O~DÕ¶ Õ¸O~B Õ"Õ·Õ­Õ¡Õ¶Õ¸O~BÕ©ÕµÕ¸O~BÕ¶Õ¨
    Õ¿Õ¥Õ²Õ¥Õ¯Õ¡Õ¿Õ¾Õ¡Õ¯Õ¡Õ¶ Õ°Õ¡Õ½Õ¡O~@Õ¡Õ¯Õ¸O~BÕ©ÕµÕ¡Õ¶ Õ´Õ¥Õ" (2006),
    Ô³.Ô³O~@Õ"Õ£Õ¸O~@ÕµÕ¡Õ¶O~A, Õ~DÕ¡Õ½,1, Ô·.Ô¹Õ¸O~FÕ¬Õ¥O~@, Õ~DÕ¡Õ½ 2,
    ÔµO~@O~GÕ¡Õ¶, Ô¶Õ¡Õ¶Õ£Õ¡Õ¯-97O~I

    Â"Globus National SecurityÂ", Issue 5, 2011

    --------------------------------------------------------------------------------
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