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ARKA NEWS AGENCY TO ACT AS GENERAL SPONSOR OF PHILIP KOTLER IN ARMENIA 11.11.11. PROGRAM
ARKA
Sep 5, 2011
YEREVAN, September 5. / ARKA /. The Armenian Association of Marketing
and the ARKA news agency have signed a cooperation memorandum today
as part of Philip Kotler in Armenia: 11.11.11 program, whereby ARKA
will be the general information sponsor of the program in Internet.
The Philip Kotler in Armenia: 11.11.11. program is the initiative of
the Armenian Association of Marketing (AAM) and is supposed to mark
the launch of a new marketing concept in the region. The program is
designed to help Armenia boost its economy and ensure its transition
from extensive to developed and thriving economy.
It also aims to change perceptions about the role and importance of
marketing in the country, to introduce new modern rules of business
management through use of new marketing tools, including a software
developed by world marketing guru Philip Kotler, called Marketing 3.0.
"ARKA news agency has always supported the establishment and
advancement of Internet marketing. We believe that the Philip Kotler
in Armenia: 11.11.11 Program will contribute to the development of
marketing in our country,' ARKA news agency's director, Konstantin
Petrosov said.
"The Armenian Association of Marketing is pleased to welcome ARKA news
agency as information on-line partner as part of this very important
initiative. I think that the news agency's professional experience
will allow it to highlight this high-level regional marketing event
and Philip Kotler's visit to Armenia," Aram Navasardian, the chairman
of the Armenian Association of Marketing said.
ARKA information agency has been operating since May 1, 1996. It is
the first news agency in Armenia, specialized in providing financial
and business information. Among its partners are the biggest
world and Russian news agencies and databases, such as DowJones,
Reuters, Internet securities Inc., Rosbusinessconsulting (RBC). Other
subscribers are different organizations, including the Government of
Armenia, the Central Bank of Armenia, other government and commercial
structures, banks, international financial institutions, consulting
companies, embassies and mass media.
In 2000 ARKA was recognized by Armenia's Central Bank as the best
news agency specialized in economic news. In 2002 and 2003 it was
awarded the International Star Award for Quality in Gold Category of
the Business Initiative Directions organizations.
The Armenian Marketing Association was founded in 2002, and its main
purpose is to develop the marketing in Armenia. Over the past nine
years the organization has completed over 300 research, consulting,
training and development projects. The Association has initiated the
visit of Philip Kotler to Armenia in November 2011, and will also
hold a regional conference and exhibition of marketing companies.
ARKA
Sep 5, 2011
YEREVAN, September 5. / ARKA /. The Armenian Association of Marketing
and the ARKA news agency have signed a cooperation memorandum today
as part of Philip Kotler in Armenia: 11.11.11 program, whereby ARKA
will be the general information sponsor of the program in Internet.
The Philip Kotler in Armenia: 11.11.11. program is the initiative of
the Armenian Association of Marketing (AAM) and is supposed to mark
the launch of a new marketing concept in the region. The program is
designed to help Armenia boost its economy and ensure its transition
from extensive to developed and thriving economy.
It also aims to change perceptions about the role and importance of
marketing in the country, to introduce new modern rules of business
management through use of new marketing tools, including a software
developed by world marketing guru Philip Kotler, called Marketing 3.0.
"ARKA news agency has always supported the establishment and
advancement of Internet marketing. We believe that the Philip Kotler
in Armenia: 11.11.11 Program will contribute to the development of
marketing in our country,' ARKA news agency's director, Konstantin
Petrosov said.
"The Armenian Association of Marketing is pleased to welcome ARKA news
agency as information on-line partner as part of this very important
initiative. I think that the news agency's professional experience
will allow it to highlight this high-level regional marketing event
and Philip Kotler's visit to Armenia," Aram Navasardian, the chairman
of the Armenian Association of Marketing said.
ARKA information agency has been operating since May 1, 1996. It is
the first news agency in Armenia, specialized in providing financial
and business information. Among its partners are the biggest
world and Russian news agencies and databases, such as DowJones,
Reuters, Internet securities Inc., Rosbusinessconsulting (RBC). Other
subscribers are different organizations, including the Government of
Armenia, the Central Bank of Armenia, other government and commercial
structures, banks, international financial institutions, consulting
companies, embassies and mass media.
In 2000 ARKA was recognized by Armenia's Central Bank as the best
news agency specialized in economic news. In 2002 and 2003 it was
awarded the International Star Award for Quality in Gold Category of
the Business Initiative Directions organizations.
The Armenian Marketing Association was founded in 2002, and its main
purpose is to develop the marketing in Armenia. Over the past nine
years the organization has completed over 300 research, consulting,
training and development projects. The Association has initiated the
visit of Philip Kotler to Armenia in November 2011, and will also
hold a regional conference and exhibition of marketing companies.