Tweet
ATAMANT DIAMONDS; ELEGANCE, SIMPLICITY, FEMINISM & DELICACY
Arab News
http://arabnews.com/lifestyle/fashion/article611358.ece
April 11 2012
Kingdom of Saudi Arabia
By RIMA AL-MUKHTAR | [email protected]
Published: Apr 11, 2012 18:49 Updated: Apr 11, 2012 18:49
Atamant Diamonds communicate the spirit of transparency embedded with
luxury. This brand of diamonds emphasizes creativity and attention
to detail. It is a brand collection of diamond jewelry and a name
that has become synonymous with diamonds suitable for all sorts of
customers. Additionally, it is a prime example of diamond jewelry
with its own manufacturers and suppliers.
Nayri Estepanian is the founder and creator of the brand. She is half
Lebanese and half Armenian, raised in Syria, educated in the US and
living in Dubai. She is known for her skills in designing jewelry
and her passion for fashion.
Her designs reflect the cultures and interests she encounters in her
life as she fuses the forward contemporary design with old-world
aesthetics. To help the woman of today complete their look, she
established Atamant Diamonds, a fashionable jewelry line for the
world of fashion.
Atamant means diamonds in Armenian. For Estepanian, diamonds are a
passion. For her they are a necessity to complete a woman's look.
Estepanian's rich family background and experience in the diamond
industry lends her the opportunity to manufacture pieces directly at
her own factory in Lebanon. Shewas attracted to making jewelry designs
because of her family's influence. "I usually like sketching jewelry
in my free time and in addition to that I always prefer seasonal
fashion and apply it in my jewelry designs to add more uniqueness
and to create a trendy look," she said.
One of the most captivating jewelry pieces that Estepanian designed
is the Ayat Al-Kursi necklace from The Message Collection. "Though I
come from a Christian background, one of my dearest friends asked me
to always keep Ayat Al-Kursi (a Quranic verse) in my pocket or wallet
since it is a form of protection and a prayer as well," she said. "I
have carried the prayer for many years and since I made the Atamant
Diamonds Nature Collection, I always wanted to do something meaningful
and that people will never forget and connect with," she said.
The designer wanted something that is not seasonal and timeless. So
the first thing that came into her mind was "Ayat Al Kursi". "I tried
to make it out of white, yellow, and pink gold and with diamonds using
beautiful Arabic calligraphy," she said. "Whenever I see the piece,
I feel so blessed that I have made something meaningful to seize a
lot of people's attention," she added.
Atamant Diamonds' most challenging piece is a collection called The
Zipper Collection. "The challenge was to make a real movable zipper
and we have it in gold/diamond in both necklace and bracelet; it was
challenging because it took so much of our time, creativity and effort
to make it look like a real zipper," said Estepanian.
Estepanian prefers to work with diamonds, semi precious stones
and gold.
Atamant Diamonds targets women of different ages. "I have a Children's
Collection for 0-10 years old, a Nature Collection, The Message
collection, an Arabesque Collection, and the latest is the Zipper
Collection," she said. "I make sure that all my designs are fit for
all ages," she added.
Jewelry design is always evolving, said Estepanian. "Everyone has
his or her own taste and fashion sense. I believe that with jewelry
you can create anything and I make sure the concept of my collection
entails simplicity. To me, to be simple is elegant," she said.
The jewelry designer usually gets inspiration from her daily life and
surroundings. "Aside from that, my family is really my main inspiration
and especially my experiences in life," she said. "My style and designs
are casual, funky and classy - all at the same time," she added.
Making women feel confident is Estepanian's goal. "I want women to
be comfortable while wearing them with elegance and glamour," she said.
"My biggest goal is mainly my kids. I want them to be happy and
confident, make them feel that they have great parents who love them
unconditionally and we want to make sure that we always guide them
to find their own successes in life," she added.
Estepanian is planning to expand her brand in Europe and a few other
countries, she is also looking to explore other places to launch her
jewelry collection, introduce it to other nationalities, and make
them feel that Atamant Diamonds is a distinct fashionable brand.
Atamant Diamonds are now sold in several select outlets worldwide.
From: A. Papazian
Arab News
http://arabnews.com/lifestyle/fashion/article611358.ece
April 11 2012
Kingdom of Saudi Arabia
By RIMA AL-MUKHTAR | [email protected]
Published: Apr 11, 2012 18:49 Updated: Apr 11, 2012 18:49
Atamant Diamonds communicate the spirit of transparency embedded with
luxury. This brand of diamonds emphasizes creativity and attention
to detail. It is a brand collection of diamond jewelry and a name
that has become synonymous with diamonds suitable for all sorts of
customers. Additionally, it is a prime example of diamond jewelry
with its own manufacturers and suppliers.
Nayri Estepanian is the founder and creator of the brand. She is half
Lebanese and half Armenian, raised in Syria, educated in the US and
living in Dubai. She is known for her skills in designing jewelry
and her passion for fashion.
Her designs reflect the cultures and interests she encounters in her
life as she fuses the forward contemporary design with old-world
aesthetics. To help the woman of today complete their look, she
established Atamant Diamonds, a fashionable jewelry line for the
world of fashion.
Atamant means diamonds in Armenian. For Estepanian, diamonds are a
passion. For her they are a necessity to complete a woman's look.
Estepanian's rich family background and experience in the diamond
industry lends her the opportunity to manufacture pieces directly at
her own factory in Lebanon. Shewas attracted to making jewelry designs
because of her family's influence. "I usually like sketching jewelry
in my free time and in addition to that I always prefer seasonal
fashion and apply it in my jewelry designs to add more uniqueness
and to create a trendy look," she said.
One of the most captivating jewelry pieces that Estepanian designed
is the Ayat Al-Kursi necklace from The Message Collection. "Though I
come from a Christian background, one of my dearest friends asked me
to always keep Ayat Al-Kursi (a Quranic verse) in my pocket or wallet
since it is a form of protection and a prayer as well," she said. "I
have carried the prayer for many years and since I made the Atamant
Diamonds Nature Collection, I always wanted to do something meaningful
and that people will never forget and connect with," she said.
The designer wanted something that is not seasonal and timeless. So
the first thing that came into her mind was "Ayat Al Kursi". "I tried
to make it out of white, yellow, and pink gold and with diamonds using
beautiful Arabic calligraphy," she said. "Whenever I see the piece,
I feel so blessed that I have made something meaningful to seize a
lot of people's attention," she added.
Atamant Diamonds' most challenging piece is a collection called The
Zipper Collection. "The challenge was to make a real movable zipper
and we have it in gold/diamond in both necklace and bracelet; it was
challenging because it took so much of our time, creativity and effort
to make it look like a real zipper," said Estepanian.
Estepanian prefers to work with diamonds, semi precious stones
and gold.
Atamant Diamonds targets women of different ages. "I have a Children's
Collection for 0-10 years old, a Nature Collection, The Message
collection, an Arabesque Collection, and the latest is the Zipper
Collection," she said. "I make sure that all my designs are fit for
all ages," she added.
Jewelry design is always evolving, said Estepanian. "Everyone has
his or her own taste and fashion sense. I believe that with jewelry
you can create anything and I make sure the concept of my collection
entails simplicity. To me, to be simple is elegant," she said.
The jewelry designer usually gets inspiration from her daily life and
surroundings. "Aside from that, my family is really my main inspiration
and especially my experiences in life," she said. "My style and designs
are casual, funky and classy - all at the same time," she added.
Making women feel confident is Estepanian's goal. "I want women to
be comfortable while wearing them with elegance and glamour," she said.
"My biggest goal is mainly my kids. I want them to be happy and
confident, make them feel that they have great parents who love them
unconditionally and we want to make sure that we always guide them
to find their own successes in life," she added.
Estepanian is planning to expand her brand in Europe and a few other
countries, she is also looking to explore other places to launch her
jewelry collection, introduce it to other nationalities, and make
them feel that Atamant Diamonds is a distinct fashionable brand.
Atamant Diamonds are now sold in several select outlets worldwide.
From: A. Papazian