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Armenia: The Rise Of The Caucasus Tiger

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  • Armenia: The Rise Of The Caucasus Tiger

    THE RISE OF THE CAUCASUS TIGER
    By Sigrid Lupieri

    The St. Petersburg Times
    http://www.times.spb.ru/index.php?action_id=2&story_id=35520
    Published: April 25, 2012 (Issue # 1705)

    SIGRID LUPIERI / FOR SPT

    Admire Yerevan's colossal Cascade, a flight of stone steps leading
    to a monument commemorating the 50th anniversary of Soviet Armenia.

    YEREVAN, Armenia - A first glance of Yerevan from the imposing central
    train station may appear uninspiring - bleak empty buildings flank
    the large square in the gray light of dawn, merchants setting up
    their stalls stare warily at passersby, and the grandiose monument
    of a rider on a horse pays tribute to the country's Soviet past. But
    as the bustling city gradually awakens, it soon becomes clear that
    there is much more to Armenia's capital than meets the eye.

    >From the ghostly view of Mount Ararat's snowy peaks looming over
    the city to the vibrant colors and sounds of the Vernissage flea
    market, Yerevan possesses a subtle beauty. Yerevan's citizens have
    been particularly resilient despite the devastating effects of an
    earthquake in 1988, dire economic hardship and a war with Azerbaijan
    over the Nagorno-Karabakh enclave from 1988-94. Over the past decade,
    a booming economy and flourishing business environment has given
    Armenia the well-deserved epithet of the Caucasian Tiger.

    Yerevan has also proven its mettle. The capital, which contains over
    a third of the country's entire population, produces more than half
    of Armenia's gross domestic product. The city center, stretching
    beyond the vast expanse of the Republic Square, offers an abundance
    of restaurants and coffee bars and, especially during the long summer
    evenings, residents stroll in the streets or lounge in the outdoor
    cafes to meet with friends and family. The Opera House, with its
    renowned theater and symphony orchestra, and a plethora of local
    museums, create a lively cultural scene for aficionados of history
    and music.

    According to locals, the recent changes in Yerevan have been
    dramatic. "The '90s were dark years where people were sitting in
    candlelight in the evenings, all packed in one room for heat," said
    Ruzanna Tantushyan, a freelance writer and photographer who grew up
    in Yerevan. "But in the 2000s, living conditions improved. There is
    electricity and travel, and the city is a lot livelier."

    Tantushyan, who currently lives in Chicago but returns regularly
    to Armenia, said the most visible changes have occurred in central
    Yerevan. When she left the city in 2005, buildings were gray and
    covered in dust. Today, recent business investments and construction
    work give the city a more cheerful appearance.

    Despite the city's rapid transformation, Yerevan has not eluded
    the far-reaching grasp of history. On the contrary, modernity has
    crept around the stunning ancient churches, with their cool and
    somber interiors, the Armenian stone crosses - called khachkar -
    with engravings as delicate and intricate as embroidery, and sobering
    genocide memorials, a tribute to the country's past of bloodshed.

    >From the cuisine, a distinctive blend of Arabic, Russian, Greek
    and Persian influences, to its architecture, an eclectic mix of
    Soviet-style monuments and ancient traditional buildings, Yerevan's
    uniqueness lies not only in its position at the crossroads of the East
    and West, but in its ability to effortlessly merge the past with the
    present. As Nobel laureate Pablo Neruda wrote about his trip to the
    city in 1957, "I think Yerevan is one of the most beautiful cities I
    have seen; built of volcanic tuff, it has the harmony of a pink rose."

    What to see if you have two hours

    As heavy traffic creates Moscow-style congestion in many parts of the
    city, Yerevan's center is most accessible on foot. Starting from the
    circular, stately Republic Square, formerly known as Lenin Square,
    where imposing Soviet architecture meets elegant Armenian-style
    buildings, walk down Abovyan Street, the city's main thoroughfare.

    On Abovyan Street, you will pass cafes, souvenir shops, restaurants,
    cinemas and, finally, the miniature 13th-century Katoghike, a chapel
    so small its congregation has to stand in the yard.

    In the northern part of the center, about two blocks west from the
    chapel on Abovyan Street, visit the grand Opera House, surrounded
    by a lush park. The cafes and restaurants near the park are a great
    place to stop for lunch or a snack. Toward the end of the walk, stop
    to admire the colossal Cascade, a flight of stone steps leading to
    the monument commemorating the 50th anniversary of Soviet Armenia. If
    you take the escalator to the top of the Cascade, you will be rewarded
    with a breathtaking view of Yerevan.

    During the weekends, the Vernissage flea market is well worth
    visiting. Only steps away from Republic Square, the market offers
    just about anything under the sun, from plumbing fixtures and remote
    controls to Soviet memorabilia, hand-woven carpets and, according to
    vendors, antique religious icons. The Vernissage market, however,
    is more than a shopping experience. The vivid colors, the lively
    atmosphere as customers and vendors haggle and bargain for a deal, the
    intent chess-players whiling away the long hours of the afternoon,
    offer a glimpse into the culture and traditions of Armenia and
    its people.

    What to do if you have two days

    After visiting Yerevan's main attractions, there are a number of
    worthwhile day trips that provide a deeper understanding of Armenia's
    rich history and culture. Transportation via public bus or the
    ubiquitous minibuses known for their reckless drivers is very cheap
    and relatively easy. Tickets average 100 dram or 200 dram ($0.30 or
    $0.60). However, if comfort is a priority, taxis are also inexpensive
    and will deliver you safely to your destination. Most taxis do not
    have meters but charge about 100 dram ($0.30) per kilometer.

    About a half-hour minibus ride from Yerevan, Garni Temple lies at
    the end of a dusty, winding road, nestled among the rugged Caucasus
    Mountains. Though the Hellenistic Temple has been rebuilt, it is
    one of the few structures commemorating local pagan religions. With
    its gray, stone pillars, the temple brings to mind ancient Greek
    architecture. On clear, sunny days, the view of the surrounding craggy
    cliffs and valleys is stunning.

    Though buses do not continue onward from Garni, a taxi - or,
    alternatively, a 10-kilometer walk - will take a visitor to Geghard
    Monastery, which is attributed to the fourth century. Most of the
    churches from the monastery have been carved into the mountains.

    Within the deep, cavernous rooms, the air is quiet and cool.

    Candlelight illuminates intricate engravings on the walls, while
    locals say a spring of water in one of the chapels can keep skin
    looking youthful.

    Another half-hour minibus ride from Yerevan will take you to
    Etchmiadzin ( +3 7410-51-71-10 ; armenianchurch.org), the seat
    of the Catholicos, patriarch of the Armenian Apostolic Church. The
    Cathedral of Etchmiadzin was built by St. Gregory the Illuminator at
    the beginning of the fourth century. St. Gregory claimed to have had
    a divine vision in which Christ descended from the heavens to indicate
    where the cathedral should be built. The museum, located in the back of
    the cathedral, is small but packed with religious artifacts ranging
    from elaborately embroidered ecclesiastical garments emblazoned
    with valuable gems, to relics of various saints and even purported
    fragments of Noah's Ark. Be sure to see the lance that supposedly
    pierced Christ's side during crucifixion.

    The majestic monastery of Khor Virap is situated about 35 kilometers
    from Yerevan. Built upon a hill and an important pilgrimage site,
    the monastery offers a breathtaking view of the biblical site of
    Mount Ararat. According to legend, St. Gregory was imprisoned in a
    deep well (khor virap means "deep well" in Armenian) by the pagan King
    Trdat III. Twelve years later, King Trdat freed St. Gregory, who had
    miraculously survived. The king then converted to Christianity, making
    Armenia the first Christian nation. Within St. Gregory's chapel, it
    is still possible to climb into the well and imagine the long years
    of St. Gregory's confinement.

    What to do with the family SIGRID LUPIERI / FOR SPT

    The Vernissage market offers items from plumbing fixtures to
    handicrafts.

    When temperatures begin to climb, Water World (40 Myasnikyan Ave.;
    +3 7410-64-97-30 ; waterworld.am) offers respite from the summer
    heat. Parents can sip fruit cocktails and lounge in the park's hot
    tubs, while children splash in the adventure pools, complete with
    water games, wave effects, and water slides. The restaurant offers
    fresh seafood and Armenian as well as western dishes.

    Nightlife

    If your ideal night out involves listening to the dreamy notes of a
    symphony or watching acrobatic pirouettes, the imposing circular Opera
    House (54 Tumanyan Poghots; +3 7410-52-79-92 ) hosts the National
    Academic Opera and Ballet Theater. Billboards around the Opera House
    and on Abovyan Street advertise upcoming events.

    Or you can descend into the bowels of the Opera House to dance to the
    beat of Russian pop or MTV at the club Opera (54 Tumanyan Poghots;
    +3 7410-54-12-22 ). The entrance fee is 3,000 dram ($8).

    With first-rate DJs, a large bar and quality food, Relax (105 Teryan
    Street) is located in the Citadel Business Center and attracts the
    young and trendy. The club is also popular among expats and members
    of the Armenian diaspora. Admission averages 2,000 dram ($5).

    Where to eat

    The Color of Pomegranates (15 Tumanyan Poghots; +3 7410-58-52-04
    ) is a small, charming restaurant decorated with artifacts from
    the Vernissage market. Its somewhat whimsical name is a tribute to
    the Armenian film director Sergei Parajanov, whose eponymous film
    "The Color of Pomegranates" appeared in 1968. The menu offers a mix
    of European, Georgian and Armenian cuisine for an average check of
    3,500 dram ($9) without alcohol.

    One of the classiest restaurants in Yerevan, The Club (40 Tumanyan
    Street; +3 7410-53-13-61 ; theclub.am) includes a wide range of
    offerings, from concerts, film nights and art galleries, to French,
    Italian and Armenian cuisines. You can relax in the simple yet elegant
    dining room for a hearty meal with an extensive choice of wine pairings
    for about 10,000 dram ($25). For a more leisurely experience, you can
    sink into the downy embrace of cream-colored pouf cushions in the tea
    room, while you sip teas cultivated by a traditional Buddhist family
    in China.

    Old Erivan (2 Tumanyan Poghots; +3 7410-58-88-55 ; olderivan.am)
    serves Armenian cuisine amid lively folk music and somewhat gaudy
    decor. The cave-like venue, overflowing with antiques and traditional
    arts and crafts, has welcomed illustrious guests, from local artists
    and celebrities to President Dmitry Medvedev. The average entree
    costs about 2,500 dram ($6).

    Where to stay

    Built by the American entrepreneur James Tufenkian in 2001, Avan Villa
    Yerevan Hotel (13th Street; +3 7460-50-10-10; tufenkian.am) offers a
    spectacular view of the bustling capital from its hilly vantage point,
    only a 10-minute drive from the city center. The hotel's 14 guest
    rooms present an eclectic mix of modern and traditional styles -
    from wrought iron bed fixtures to hand-woven 19th-century carpets -
    conveying an atmosphere of elegance as well as comfort. Prices range
    from 31,200 dram to 52,000 dram ($80 to $133) per night.

    If you're looking for greater luxury, Denmark's national women's
    football team gave the Golden Tulip Hotel (14 Abovyan Street; +3
    7410-59-16-00 ; goldentulipyerevan.com) a glowing review. The elegant
    hotel is located in the heart of Yerevan, within walking distance of
    the Republic Square and the National Art Gallery. Whether basking
    by the open-air pool or savoring an Italian or Armenian meal at
    the award-winning Rossini Restaurant, you might just bump into
    distinguished guests such as actor Gerard Depardieu or musician
    John McLaughlin and his band the 4th Dimension. Prices hover around
    89,000 dram ($228) per night and can soar up to 150,000 dram ($385)
    for a Senior Suite during the summer season.

    The Marriott Armenia Hotel (1 Armiryan Street; +3 7410-59-90-00 ;
    marriott.com) is conveniently located on Republic Square. Originally
    built in the 1950s as the main tourist accommodation during the Soviet
    era, this international hotel offers classic, comfortable rooms
    within walking distance of Yerevan's main attractions. Its meeting
    rooms and large ballroom are ideal for business gatherings. Prices,
    which almost double between April and May, start at 65,000 dram ($166)
    and reach 290,000 dram ($744) for a suite.

    Conversation starters

    A joke in Armenia says that "if you want to know if you're a real
    Armenian, you have to talk about Armenian history, culture and
    identity three to five times a day." To win the hearts of Armenians,
    locals suggest that you begin by praising the country and its rich
    culture. If you also raise a glass of Yerevan's famous cognac, you
    have set the basis for a lifelong friendship.

    How to get there SIGRID LUPIERI / FOR SPT

    Mount Ararat looming high above the monastery of Khor Virap, perched
    on a hill near the Armenian capital.

    The easiest and fastest route to Yerevan is by plane. Yerevan's
    Zvartnots International Airport (zvartnots.aero/en), is located 12
    kilometers from the city center and has recently been renovated to
    include duty-free stores and Wi-Fi connections. There are no direct
    flights from St. Petersburg to Yerevan, but including a short layover
    in Moscow, the whole journey takes about six hours, with prices for
    a round trip starting at 13,500 rubles ($460). Once at the airport,
    you can buy a single-entry visa for 120 days for 15,000 dram ($39),
    or a single-entry visa for 21 days for 3,000 dram ($8). All children
    under 18 years of age are free of charge.

    To get to the city center, the fastest and most practical route is
    via taxi. Taxis provide 24-hour service and cost about 2,800 dram
    ($7) for a trip to the city.

    International travel to Armenia by train is limited. While there are
    no direct routes from Azerbaijan or Russia, there is a good connection
    with Tbilisi, Georgia. You can buy tickets on the second floor of
    the Tbilisi train station where the staff speak Georgian, Russian
    and limited English. Trains from Tbilisi only run every two days,
    departing in the afternoon and arriving in Yerevan early the next
    morning after a 15-hour trip. Costs depend on whether you prefer to
    ride first, second or third class and range from 12 lari ($7) for a
    bench seat to 45 lari ($27) for a first-class compartment. You can
    obtain a visa from the border patrol when you reach Armenia.

    Yerevan

    Population: 1,091,235

    Main industries: Carpets, chemicals, primary metals, machinery,
    plastics, alcoholic beverages, and processed food

    Mayor: Taron Margaryan

    Founded in 782 B.C.

    Interesting fact No. 1: Armenia is considered the first nation to
    have adopted Christianity as a state religion in 301 A.D. According
    to biblical accounts, Armenians are the direct descendants of Hayk,
    the great-great-grandson of Noah, whose ark landed on Mount Ararat
    after the flood.

    Interesting fact No. 2: Yerevan is famous for its brandy. The Yerevan
    Brandy Company, not far from Republic Square, was founded in 1887,
    and its cellars contain one particular barrel of brandy that will only
    be opened when the conflict with Azerbaijan over the Nagorno-Karabakh
    region comes to an end.

    Sister cities: Buenos Aires, Argentina; Sao Paulo, Brazil; Montreal,
    Canada; Marseille, France; Nice, France; Tbilisi, Georgia; Isfahan,
    Iran; Carrara, Italy; Venice, Italy; Beirut, Lebanon; Antananarivo,
    Madagascar; Chisinau, Moldova; Rostov-on-Don, Russia; Bratislava,
    Slovakia; Damascus, Syria; Odessa, Ukraine; Cambridge, U.S.; Los
    Angeles, U.S.

    Helpful contacts: Eduard Nersisyan, director of Yerevan City Hall's
    development and investment programs department (1 Argishti Street;
    +3 7410-51-42-27 ;

    yerevan.am).

    Major Businesses

    Yerevan Brandy Company

    (2 Tsovakal Isakovi Avenue;

    +3 7410-51-01-00 ; ybc.am) is one of the most successful brandy
    producers in the world and is now owned by the French group Pernod
    Richard. President Dmitry Medvedev, Foreign Minister Sergei Lavrov
    and French composer Michel Legrand have taken tours of the building.

    Nairit Plant (70 Bagratunyats Street; +3 7410-44-95-11 ;
    nairit.am) produces chemicals such as chlorine and caustic soda and
    chloroprene rubber. The plant opened in 1933 and has recently begun
    expanding its operations in Moscow.

    Established in 1999, SPS Cigaronne (24 Hovhannisyan;

    +3 7410-66-14-32 ; cigaronne.com) is a cigarette maker that
    exports its high-end tobacco products to 35 different countries,
    including Russia and the United States.



    From: Emil Lazarian | Ararat NewsPress
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