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RUSSIA CONSUMES 5.5 MILLION OUT OF 8 MILLION BOTTLES OF ARMENIAN BRANDY ARARAT
http://www.arminfo.am/index.cfm?objectid=DDFE0840-3F76-11E2-9697F6327207157C
Thursday, December 6, 10:30
Some 5.5 million out of 7-8 million bottles of ArArAt Armenian brandy
production is consumed in Russia, Executive Director of Yerevan
brandy Company (YBC) Ara Grigoryan told RBC-TV. He said that 70%
of the company's production is for the Russian market. Ara Grigoryan
said that 3 star and 5 star brandies are in demand in Russia due to
the classical "price-to- quality" ratio.
Asked what will the company do if the Armenian "cognac" is no longer
allowed to call a "cognac", Grigoryan said that brandy is also cognac.
"Even in the Cognac Province when they do not manage to distill wine
till midnight of March 31, it cannot be called cognac, but brandy.
These are quite different criteria and I don't think that our consumers
will be disappointed when they do not find the sign 'Armenian cognac'
on our bottles," he said.
As for counterfeit brandy, Grigoryan said that people buy counterfeit
products in doubtful markets and small kiosks for low price and naively
hope to get a good quality product. Nevertheless, the situation in
Moscow and throughout Russian is improving year by year and one can
hardly find counterfeit cognac or brandy in big supermarkets.
Commenting on the impact of alcohol advertising ban on the company's
sales, Ara Grigoryan said that lack of an advertising market affects
mainly new unknown brands, while old brands are known everywhere.
"I don't think that Yerevan Brandy Company has faced any problems
after that ban. Neither I think that people will drink less alcohol
after the ban on advertising. Quite on the contrary, we distract
people from high quality brands," Grigoryan said.
To recall, Yerevan Brandy Company belongs to French Pernod Ricard
Group and is the biggest producer and exporter of Armenian brandy.
http://www.arminfo.am/index.cfm?objectid=DDFE0840-3F76-11E2-9697F6327207157C
Thursday, December 6, 10:30
Some 5.5 million out of 7-8 million bottles of ArArAt Armenian brandy
production is consumed in Russia, Executive Director of Yerevan
brandy Company (YBC) Ara Grigoryan told RBC-TV. He said that 70%
of the company's production is for the Russian market. Ara Grigoryan
said that 3 star and 5 star brandies are in demand in Russia due to
the classical "price-to- quality" ratio.
Asked what will the company do if the Armenian "cognac" is no longer
allowed to call a "cognac", Grigoryan said that brandy is also cognac.
"Even in the Cognac Province when they do not manage to distill wine
till midnight of March 31, it cannot be called cognac, but brandy.
These are quite different criteria and I don't think that our consumers
will be disappointed when they do not find the sign 'Armenian cognac'
on our bottles," he said.
As for counterfeit brandy, Grigoryan said that people buy counterfeit
products in doubtful markets and small kiosks for low price and naively
hope to get a good quality product. Nevertheless, the situation in
Moscow and throughout Russian is improving year by year and one can
hardly find counterfeit cognac or brandy in big supermarkets.
Commenting on the impact of alcohol advertising ban on the company's
sales, Ara Grigoryan said that lack of an advertising market affects
mainly new unknown brands, while old brands are known everywhere.
"I don't think that Yerevan Brandy Company has faced any problems
after that ban. Neither I think that people will drink less alcohol
after the ban on advertising. Quite on the contrary, we distract
people from high quality brands," Grigoryan said.
To recall, Yerevan Brandy Company belongs to French Pernod Ricard
Group and is the biggest producer and exporter of Armenian brandy.