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ARMENIAN TOURISM: PROBLEMS AND PROSPECTS
The Messenger
June 19 2012
Georgia
The development of tourism in Armenia currently faces several
problems. Most significant is the lack of trained personnel and no
established touristic brand in the country. There is also a shortage
of high-quality restaurants and hotels available for middle income
tourists. All these and other issues were discussed by rector of
the Tourism Institute of Armenia, Robert Minasyan. According to him
the most important challenge is the issue of preparing and training
Armenia's service personnel. As a brand for the country he suggested
using the Bible Mountains of Ararat. He also emphasized the quality
of service in Armenia's restaurants and hotels, stressing the fact
that there are not enough of these in the country and there is a poor
knowledge of the English language in many of them. According to the
Ministry of Economy of Armenia, in 2010 Armenia was visited by 680,000
tourists, in 2011 the number rose to 758, 000. According to this
year's estimates, the number of tourists will reach 800,000. However,
many tourists coming to Armenia are representatives of the Armenian
Diaspora from around the world. Minasyan encourages the nearly 6
million Armenians scattered around the world to come to their native
homeland at least once a year.
The Messenger
June 19 2012
Georgia
The development of tourism in Armenia currently faces several
problems. Most significant is the lack of trained personnel and no
established touristic brand in the country. There is also a shortage
of high-quality restaurants and hotels available for middle income
tourists. All these and other issues were discussed by rector of
the Tourism Institute of Armenia, Robert Minasyan. According to him
the most important challenge is the issue of preparing and training
Armenia's service personnel. As a brand for the country he suggested
using the Bible Mountains of Ararat. He also emphasized the quality
of service in Armenia's restaurants and hotels, stressing the fact
that there are not enough of these in the country and there is a poor
knowledge of the English language in many of them. According to the
Ministry of Economy of Armenia, in 2010 Armenia was visited by 680,000
tourists, in 2011 the number rose to 758, 000. According to this
year's estimates, the number of tourists will reach 800,000. However,
many tourists coming to Armenia are representatives of the Armenian
Diaspora from around the world. Minasyan encourages the nearly 6
million Armenians scattered around the world to come to their native
homeland at least once a year.