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BRITISH MEDIA ABOUT 'SIR WINSTON CHURCHILL'S FAVOURITE ARMENIAN BRANDY'
Panorama.am
27/03/2012
London Evening Standard writes that Sir Winston Churchill's favourite
Armenian brandy - said to have played a key role in the shaping of
postwar Europe - has gone on sale in Britain for the first time.
Business editor Jonathan Prynn notes in his story that the prime
minister developed a taste for the ArArAt brandy when it was served
by Stalin at the Yalta conference in February 1945. After the Second
World War, the Soviet leader arranged for Churchill to be sent 400
bottles every year.
"However, it was not available to the British public because the
Soviet government only allowed a small number of spirit brands, such
as Stolichnaya, to be exported. Most supplies of ArArAt were reserved
for the Communist Party elite," writes the author.
It's said that now, more than 20 years after the collapse of the Iron
Curtain, East European drinks distributor Vinorium has brought 10,000
bottles to London, to be sold from Monday in the city's specialist
wine merchants, such as Gerry's of Soho, priced at about £29.
Vinorium's representative hopes eventually to sell ArArAt throughout
Britain and Ireland if it proves a success.
He said: "Everyone seems very surprised that it is finally coming to
the British market. Liquor shops told us they were getting regular
requests for it, but nobody knew where to get it."
The brandy, which was also a favourite of Agatha Christie and Frank
Sinatra, has been made in the Ararat Valley since 1887. The brand is
now owned by French drinks giant Pernod Ricard.
Panorama.am
27/03/2012
London Evening Standard writes that Sir Winston Churchill's favourite
Armenian brandy - said to have played a key role in the shaping of
postwar Europe - has gone on sale in Britain for the first time.
Business editor Jonathan Prynn notes in his story that the prime
minister developed a taste for the ArArAt brandy when it was served
by Stalin at the Yalta conference in February 1945. After the Second
World War, the Soviet leader arranged for Churchill to be sent 400
bottles every year.
"However, it was not available to the British public because the
Soviet government only allowed a small number of spirit brands, such
as Stolichnaya, to be exported. Most supplies of ArArAt were reserved
for the Communist Party elite," writes the author.
It's said that now, more than 20 years after the collapse of the Iron
Curtain, East European drinks distributor Vinorium has brought 10,000
bottles to London, to be sold from Monday in the city's specialist
wine merchants, such as Gerry's of Soho, priced at about £29.
Vinorium's representative hopes eventually to sell ArArAt throughout
Britain and Ireland if it proves a success.
He said: "Everyone seems very surprised that it is finally coming to
the British market. Liquor shops told us they were getting regular
requests for it, but nobody knew where to get it."
The brandy, which was also a favourite of Agatha Christie and Frank
Sinatra, has been made in the Ararat Valley since 1887. The brand is
now owned by French drinks giant Pernod Ricard.