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Media Monitoring Of Election Coverage Shows Negative Mentions Prevai

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  • Media Monitoring Of Election Coverage Shows Negative Mentions Prevai

    MEDIA MONITORING OF ELECTION COVERAGE SHOWS NEGATIVE MENTIONS PREVAILED IN PRINT MEDIA

    Panorama.am
    10/05/2012

    The monitoring of Armenian print media coverage of parliamentary
    elections indicated that Armenian print media showed much interest in
    the electoral process. In some cases, there was unbalanced, subjective
    and selective media coverage of events, Executive Director of Armenian
    Public Relations Association (APRA) Tatevik Pirumyan told a news
    conference in Yerevan.

    APRA conducted monitoring of Armenian print media coverage of
    parliamentary elections within the framework of an EU-funded project on
    supporting democratic elections in Armenia implemented by OSCE Office
    in Yerevan. The monitoring kicked off on March 12. 16 local newspapers
    with a circulation of 3000 and above were monitored for 2.5 months
    (Irates de Facto, Azg, Iravunk, Hayots Ashkhar, Haykakan Zhamanak,
    Yerkir, Zhamanak, Zhoghovurd, Chorrord Inknishkhanutyun, Hraparak,
    168 Zham, Aravot, Hayatsk, Orakarg, Golos Armeniii, Novoye Vremya).

    According to APRA expert Armen Minasyan, the share of media coverage of
    the electoral process was 38.3 percent. At the same time, the expert
    noted that media had campaigning rather than informative function in
    elections campaign period.

    The monitoring revealed that negative titles prevailed in the
    monitored print media, with too many comments by authors, according
    to Minasyan. Besides, there were too many negative mentions:
    pro-government papers negatively referred to opposition parties and
    vice versa. As for Heritage, both pro-government and pro-opposition
    papers had mostly negative mentions of the party, the expert said.

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