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  • Disconnect in the art market: Celebrity drives buyers, who operate a

    The International Herald Tribune, France
    May 12, 2012 Saturday


    Disconnect in the art market: Celebrity drives buyers, who operate as
    if they live on a different planet

    by SOUREN MELIKIAN

    NEW YORK

    ABSTRACT
    Two weeks of sales in New York demonstrate that celebrity drives
    buyers, who seem to be operating on a different economic planet.

    FULL TEXT
    The sales of postwar and contemporary art that took in $388.5 million
    at Christie's and $266.6 million at Sotheby's this week conclusively
    proved that the disconnect of the art market from the broader economy
    is now radical.
    When a single evening session ends on the highest total ever scored in
    any category, as was the case with Christie's on Tuesday, no one can
    doubt that those who run after art operate as if they were living on a
    different planet. This outburst of hubristic buying occurred less than
    a week after Sotheby's registered its highest score ever, $330
    million, in a sale of Impressionist and modern art.
    Two historic weeks in a row deserve attention at a time when the
    economic outlook is so bleak.
    Three salient facts emerge from the buying binge that went on in that
    sale. Most striking was the series of world auction records set at
    extraordinarily high levels for paintings and three-dimensional works
    by artists who have long been praised in the media and displayed in
    glamorous museum shows.
    Mark Rothko, who became the standard bearer of New York Expressionist
    Abstraction by the late 1950s, painted ''Orange, Red, Yellow'' in
    1961. The glow of its misty orange rectangles framed by carmine red
    bands radiates from far away. Christie's reckoned that the monumental
    picture would sell for $35 million to $45 million, plus the sale
    charge of more than 12 percent.
    It brought $86.9 million, beating the previous record for the artist
    for ''White center (Yellow, Pink and Lavender on Rose),'' sold by
    Sotheby's in 2007 for $72.84 million - a world record for any postwar
    and contemporary work.
    The second highest price down the list of Christie's world records
    went to Yves Klein's ''FCI (Fire Color)'' painted in dry pigments and
    synthetic resin. The huge panel, nearly three meters long, about 10
    feet, was painted in 1962, the year Klein died. Female silhouettes
    move about as if dancing in a ballet. Set off by purplish blue halos
    on an ochre background, they give the composition a ghostly touch - to
    achieve his ''Fire Color'' paintings, the French artist employed
    female assistants standing in the nude and pressing their bodies
    against a panel. At $36.4 million, ''FCI (Fire Color)'' exceeded by
    two thirds the record price paid at Sotheby's in 2008 for Klein's ''MG
    9'' in gold leaf on panel, also from 1962.
    The third highest record price in Christie's sale, $23 million,
    greeted Jackson Pollock's ''Number 28, 1951,'' underlining the new
    energy with which bidders were chasing the best works by postwar
    artists. Pollock, the most subtle of the New York upholders of
    Expressionist Abstraction, died in 1956. In 2004, ''Number 12, 1949''
    sold at Christie's for $11.65 million, half this week's price.
    The second significant fact in the Tuesday super-sale was the upward
    leap made by small-size works that were seen as negligible less than
    20 years ago. Now the artists' names are enough to define them as
    desirable tokens.
    ''When Roy Lichtenstein's ''Brush-stroke'' in graphite, pochoir and
    lithographic rubbing crayon done in 1965 came up at Sotheby's in 1987,
    it brought $187,000. This week the bill was $2.32 million.
    The third notable trend in Christie's sale was the spectacular surge
    of interest taken in three-dimensional works by postwar avant-garde
    artists. In 1984, David Smith's ''Circle and Angles'' executed in
    stainless steel in 1959 barely caused a ripple when it sold at
    Christie's for $170,500. It made $4.56 million this week.
    The great beneficiary of the interest taken in avant-garde
    three-dimensional art from the two decades after the end of World War
    II was Alexander Calder. ''Lily of Force'' executed in painted sheet
    metal, rod and wire the year the war ended set a record for a standing
    mobile by the American artist, at $18.56 million. ''Snow Flurry,''
    probably done in 1948, climbed to $10.39 million, more than doubling
    the previous highest price for a hanging mobile - paid just last
    November. Calder's ''Sumac'' then sold for $4.79 million, also at
    Christie's.
    Among living artists Gerhard Richter is perceived by bidders as a safe
    bet, on a par with postwar artists. A vast ''Abstract picture'' from
    1993, shimmering in its admirable color scheme, became the most
    expensive work by the master sold at auction when it exceeded
    Christie's high estimate at $21.81 million.
    On Wednesday, the outpour of money went on at Sotheby's along much the
    same lines, but the session in which the offerings were thinner than
    at Christie's provided a cautionary note. The two paintings that
    carried the signatures of artists with a long record of media
    celebration duly rose to world record prices.
    One was Roy Lichtenstein's ''Sleeping Girl'' done in 1964 in his style
    imitating comics on a monumental scale. It brought $44.88 million. At
    Sotheby's in 1988, ''Sleeping Girl'' made $1.32 million. Ten years
    later prices had not moved much. In 1998, ''Sleeping Girl'' sold at
    Christie's for $1.37 million. Nowadays, the initial jocular intention
    that inspired the young Pop artists is forgotten.
    The other huge world record was elicited by one of Cy Twombly's vast
    gray panels with regular lines of white scribbling. At $17.44 million,
    ''Untitled (New York City)'' from 1970 beat by $2.2 million the
    previous record established at Christie's on May 20 last year for
    another scribbling exercise, done in 1967 and simply called
    ''Untitled.''
    Utterly different works, also treated as blue chips by virtue of their
    decade-long record of media and museum approval, realized gigantic
    prices.
    Francis Bacon's ''Figure Writing Reflected in a Mirror'' painted in
    1976 in the English artist's usual expressionistic manner realized the
    same price as ''Sleeping Girl,'' $44.82 million. While aesthetics were
    evidently not a major consideration in the making of prices, celebrity
    was.
    Andy Warhol's ''Double Elvis [Ferus Type]'' done in 1963 in silkscreen
    and spray paint on linen might not have excited as much enthusiasm in
    earlier years. The very large image portraying Elvis Presley, based on
    a still from a movie in which Presley played the lead role as a
    gunslinger, is painted in pale gray hues. But this week the combined
    names of Warhol and Presley were worth gold - $37.04 million to be
    precise.
    As at Christie's, Richter's work soared sky high. A 1992 ''Abstract
    Bild'' went far above the estimate of $8 million to $10 million plus
    the sale charge. At $16.88 million, it was arguably more expensive
    than Christie's superior work.
    Much lower down on the financial scale, activity was strong too.
    Jean-Michel Basquiat's cartoon style ''Ring'' dated 1981 did better
    than hoped for at $7.64 million.
    And yet, 11 lots went nowhere. Arshile Gorky's ''Khorkom'' was painted
    in 1938 in the Armenian artist's style reflecting the joint influences
    of early Expressionist abstraction and Surrealism. It remained unsold
    at $2.4 million. The consignor had bought ''Khorkom'' at Christie's in
    2007 for $4.18 million. Highly regarded by many critics, Gorky enjoyed
    one-man shows at the Whitney Museum of American Art in 1951, at the
    Tate Gallery, London in 1965, and at the Solomon R. Guggenheim in
    1981, to mention a few, but never achieved world fame.
    Three lots down, Willem de Kooning's ''Untitled'' did not attract a
    single bid despite the American artist's celebrity. The hanging mobile
    by Calder that followed sold below expectations, for $1.48 million.
    The most famous names too can fail to seduce. Seeking a financial
    haven in postwar and contemporary art can resemble a roulette game
    where fortunes could be made and ruin is equally possible.

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