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A PASSIONATE ODE TO COSMOPOLITAN MAGAZINE ARMENIA
ianyan Magazine
April 5 2013
Posted by Nathalie Nourian
I've never been a Cosmopolitan Magazine subscriber. I've never felt
a compulsion to pick one up in line at the grocery store. If I saw
one lying around at the doctor's office, sure, I'd flip through it,
but I've never had a true interest.
Now, Cosmopolitan Armenia - that's a completely different story. Maybe
it's the allure of the (not so) foreign and the exotic. Maybe it's
the aesthetically pleasing mini size, which most European periodical
publishers seem to favor. All I know is that I'd gladly subscribe to
Cosmo Armenia over its domestic counterpart any day of the week.
How Do I Love Thee? Let Me Count the Ways...
* The best transliteration you will ever have the pleasure of reading
is within the pages of Cosmo Armenia. Take it from me - you have
not lived until you've painstakingly strained your eyes trying to
decipher the (at times) illegible font that forms English words
spelled phonetically in Armenian. For example:
o Poseidon - Õ~JÕ¸Õ½Õ¥Õ¡ÕµÕ¤Õ¸Õ¶
o Cowboys - Ô¿Õ¸Õ¾Õ¢Õ¸ÕµÕ¶Õ¥O~@Õ¨
o Chameleon - Õ"Õ¡Õ´Õ¥Õ¬Õ¥Õ¸Õ¶
o Aggressive - Ô±Õ£O~@Õ¥Õ½Õ"Õ¾
o Conditioner - Ô¿Õ¸Õ¶Õ¤Õ"O~AÕ"Õ¸Õ¶Õ¥O~@
* While the content of Cosmo Armenia is pretty much the same as the
US version of the magazine, it's significant to note that the content
IS PRETTY MUCH THE SAME. I don't mean to say that Armenian Cosmo is
in any way copying or plagiarizing. Actually, I commend them for not
only offering fashion and beauty advice to Armenian women, but also
tackling sex, health and gynecological issues that are very important,
but perhaps a bit more cloaked in Armenia. I'm thrilled that Cosmo
Armenia doesn't feel the need to censor any of the more risqué or
taboo subjects, but rather, presents an open forum in which women can
read about and also participate in conversations about prophylactics,
yeast infections and the Kama Sutra.
* As a companion to monthly issues, Cosmopolitan Armenia also puts out
the brilliant "Cosmic Show." Hosted by the lovely Hrachuhi Utmazyan,
who is also the Editor-In-Chief of Cosmopolitan Armenia, the Cosmic
Show is sort of like an amalgamation of "The View" and "Dr. Oz." With
the help of Cosmo Armenia staffers and celebrity guests, not to mention
doctors/women's health specialists, Hrachuhi engages her live audience
and viewers at home on subjects ranging from men's opinions of what
makes women sexy, to meeting your partner's parents for the first
time, to how to best perform a self-breast exam and the importance
of annual mammograms.
* I also need to give a shout-out to Cosmo.am, Cosmo Armenia's
web version. The design is great, the look is professional and the
functionality is superb. The website offer in-depth features, quizzes,
giveaways and even gives interns a voice with the Intern's Blog.
Cosmo.am is perfect for those outside Armenia who may find getting
their hands on a physical copy difficult.
So, to conclude my love story, I think besides all the points discussed
above, it's the deeper implications of Armenian Cosmopolitan that are
most substantial. The fact that an international publishing behemoth,
the Hearst Corporation, recognizes Armenia as valuable, profitable and
progressive nation in the global marketplace is a huge coup. Armenia
is still a developing country, but I like to see Cosmo Armenia as a
small indication that things are moving in the right direction.
Check out a video preview of the March 2013 issue of Cosmopolitan
Armenia:
http://www.ianyanmag.com/2013/04/04/a-passionate-ode-to-cosmopolitan-magazine-armenia/
ianyan Magazine
April 5 2013
Posted by Nathalie Nourian
I've never been a Cosmopolitan Magazine subscriber. I've never felt
a compulsion to pick one up in line at the grocery store. If I saw
one lying around at the doctor's office, sure, I'd flip through it,
but I've never had a true interest.
Now, Cosmopolitan Armenia - that's a completely different story. Maybe
it's the allure of the (not so) foreign and the exotic. Maybe it's
the aesthetically pleasing mini size, which most European periodical
publishers seem to favor. All I know is that I'd gladly subscribe to
Cosmo Armenia over its domestic counterpart any day of the week.
How Do I Love Thee? Let Me Count the Ways...
* The best transliteration you will ever have the pleasure of reading
is within the pages of Cosmo Armenia. Take it from me - you have
not lived until you've painstakingly strained your eyes trying to
decipher the (at times) illegible font that forms English words
spelled phonetically in Armenian. For example:
o Poseidon - Õ~JÕ¸Õ½Õ¥Õ¡ÕµÕ¤Õ¸Õ¶
o Cowboys - Ô¿Õ¸Õ¾Õ¢Õ¸ÕµÕ¶Õ¥O~@Õ¨
o Chameleon - Õ"Õ¡Õ´Õ¥Õ¬Õ¥Õ¸Õ¶
o Aggressive - Ô±Õ£O~@Õ¥Õ½Õ"Õ¾
o Conditioner - Ô¿Õ¸Õ¶Õ¤Õ"O~AÕ"Õ¸Õ¶Õ¥O~@
* While the content of Cosmo Armenia is pretty much the same as the
US version of the magazine, it's significant to note that the content
IS PRETTY MUCH THE SAME. I don't mean to say that Armenian Cosmo is
in any way copying or plagiarizing. Actually, I commend them for not
only offering fashion and beauty advice to Armenian women, but also
tackling sex, health and gynecological issues that are very important,
but perhaps a bit more cloaked in Armenia. I'm thrilled that Cosmo
Armenia doesn't feel the need to censor any of the more risqué or
taboo subjects, but rather, presents an open forum in which women can
read about and also participate in conversations about prophylactics,
yeast infections and the Kama Sutra.
* As a companion to monthly issues, Cosmopolitan Armenia also puts out
the brilliant "Cosmic Show." Hosted by the lovely Hrachuhi Utmazyan,
who is also the Editor-In-Chief of Cosmopolitan Armenia, the Cosmic
Show is sort of like an amalgamation of "The View" and "Dr. Oz." With
the help of Cosmo Armenia staffers and celebrity guests, not to mention
doctors/women's health specialists, Hrachuhi engages her live audience
and viewers at home on subjects ranging from men's opinions of what
makes women sexy, to meeting your partner's parents for the first
time, to how to best perform a self-breast exam and the importance
of annual mammograms.
* I also need to give a shout-out to Cosmo.am, Cosmo Armenia's
web version. The design is great, the look is professional and the
functionality is superb. The website offer in-depth features, quizzes,
giveaways and even gives interns a voice with the Intern's Blog.
Cosmo.am is perfect for those outside Armenia who may find getting
their hands on a physical copy difficult.
So, to conclude my love story, I think besides all the points discussed
above, it's the deeper implications of Armenian Cosmopolitan that are
most substantial. The fact that an international publishing behemoth,
the Hearst Corporation, recognizes Armenia as valuable, profitable and
progressive nation in the global marketplace is a huge coup. Armenia
is still a developing country, but I like to see Cosmo Armenia as a
small indication that things are moving in the right direction.
Check out a video preview of the March 2013 issue of Cosmopolitan
Armenia:
http://www.ianyanmag.com/2013/04/04/a-passionate-ode-to-cosmopolitan-magazine-armenia/