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Armenia's food manufacturing market shows low efficiency - expert
11:18 - 09.04.13
A recent inspection conducted by Ameria Group, a financial company
engaged in banking investments and consulting services, has revealed
low efficiency on Armenia's food manufacturing market.
In comments to Tert,am, the deputy head of the company's Management
and Advisory Services Department, Karen Martirosyan, detailed the
results of the inspection, pointing out to the existing problems and
difficulties.
`Our inspection covered the potentials of the EU countries' markets
and the Armenian products. A notable problem in this respect - which I
would like to single out - is the low efficiency in the food
production market, which is probably characteristic of our economy on
the whole. If we weigh Armenia against more less comparable countries
like Bulgaria, what comes out? The per capita food production in
Armenia is equivalent to 10 Euros. In Bulgaria, the rate is 93 Euros,'
he said.
Martirosyan noted that the Armenian food manufacturers often have
difficulty in calculating the cost price of their products.
`Very often, they equally allocate the products' cash delivery
intended for both domestic consumption and export, which is wrong.
Whereas they could, as a result of proper calculations, ensure a more
competitive price and a bigger sale. And by the way, the self-cost
calculation and the wrong financial management are typical to almost
all the sectors of the economy. Our surveys reveal that businessmen
attribute the problems in their businesses to the external
environment, i.e., presence of monopolies, raw prices, the
population's purchasing capacity, lack of state assistance etc. Nobody
wishes to think that it is important to give attention to the domestic
problems: marketing, proper logistic management etc,' he added.
Armenian News - Tert.am
From: Baghdasarian
11:18 - 09.04.13
A recent inspection conducted by Ameria Group, a financial company
engaged in banking investments and consulting services, has revealed
low efficiency on Armenia's food manufacturing market.
In comments to Tert,am, the deputy head of the company's Management
and Advisory Services Department, Karen Martirosyan, detailed the
results of the inspection, pointing out to the existing problems and
difficulties.
`Our inspection covered the potentials of the EU countries' markets
and the Armenian products. A notable problem in this respect - which I
would like to single out - is the low efficiency in the food
production market, which is probably characteristic of our economy on
the whole. If we weigh Armenia against more less comparable countries
like Bulgaria, what comes out? The per capita food production in
Armenia is equivalent to 10 Euros. In Bulgaria, the rate is 93 Euros,'
he said.
Martirosyan noted that the Armenian food manufacturers often have
difficulty in calculating the cost price of their products.
`Very often, they equally allocate the products' cash delivery
intended for both domestic consumption and export, which is wrong.
Whereas they could, as a result of proper calculations, ensure a more
competitive price and a bigger sale. And by the way, the self-cost
calculation and the wrong financial management are typical to almost
all the sectors of the economy. Our surveys reveal that businessmen
attribute the problems in their businesses to the external
environment, i.e., presence of monopolies, raw prices, the
population's purchasing capacity, lack of state assistance etc. Nobody
wishes to think that it is important to give attention to the domestic
problems: marketing, proper logistic management etc,' he added.
Armenian News - Tert.am
From: Baghdasarian