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  • Today Armenian Genocide Memorial presentation of images, video, inte

    ART CENTER COLLEGE OF DESIGN
    Teri Bond - Director, Communications
    1700 Lida Street, Pasadena CA 91103
    O. 626.396.2385
    M. 310-738-2077
    Email: [email protected]


    Today, Sunday, April 21st at 1 p.m., we are presenting the concept
    designs for the proposed Armenian Genocide Memorial to a small group
    of interested people on the Hillside campus at the L.A. Times Media
    Center, Art Center College of Design , 1700 Lida Street, Pasadena CA
    91103 .

    We will be presenting the design concept and screening a video about
    the project. All of the members of the design team will be attending
    and available for interviews.

    As you know, this Wednesday (April 24th) is the anniversary of the
    Genocide and there are several events planned around it.

    Our original (January 29th) announcement about the winning design is
    below.


    Art Center College of Design Student
    Wins Pasadena Armenian Genocide Memorial Competition

    Public Artwork Designed by Catherine Menard Will Be
    Completed in Time for 100th Anniversary Commemorations in 2015



    January 29, 2013, Pasadena, Calif. - Today Art Center College of
    Design and the Pasadena Armenian Genocide Memorial Committee (PASAGMC)
    jointly announced the winning design concept for a new memorial whose
    planned dedication in 2015 will coincide with 100th anniversary
    commemorations of the Armenian Genocide. The concept by Art Center
    Environmental Design student Catherine Menard was developed in 2012 as
    part of the College's social impact design program, Designmatters. The
    proposed site for the public artwork is Memorial Park in the City of
    Pasadena.

    Menard's concept was one of 17 submissions the committee received, and
    one of three finalists chosen by an independent panel of judges in
    December. The three-judge panel included Stefanos Polyzoides, a
    principal of Moule & Polyzoides, Architects and Urbanists; Ruben
    Amirian, an architect/artist who has served on the design review board
    and historic commission in Glendale; and Neshan Peroomian, a
    contractor and prominent Armenian-American community leader.

    In all, six Environmental Design students at Art Center developed
    memorial proposals last fall during an intensive Design Topic Studio
    class and submitted them to the competition. Two of the students -
    Menard and her classmate J.D. Clark - were selected as finalists, a
    particularly impressive achievement in a field of competitors that
    included many seasoned professionals.

    Earlier this month, Board members of PASAGMC voted unanimously to move
    forward with Menard's proposal.

    `This was a competitive process, and we considered a number of very
    fine proposals,' says Committee Chair William M. Paparian, Esq., an
    attorney and former Mayor of Pasadena. `But our final decision was
    unanimous. We were deeply impressed by Catherine, who developed and
    presented an emotionally compelling design for a historical event that
    she initially knew nothing about. We hope that this memorial will
    inspire a similar emotional connection in those who encounter it, for
    generations to come.'

    `With tremendous pride, we congratulate Catherine Menard on her
    creative and inspiring memorial design that will have profound and
    lasting impact in the community,' says Art Center President Lorne
    M. Buchman. `The extraordinary talent and commitment of our students
    and faculty continue to find meaningful expression locally and
    globally through a remarkable range of social impact projects.'

    Greater Los Angeles is home to the largest population of Armenians in
    the United States, many descended from families persecuted and killed
    between 1915 and 1921.

    Menard, 26, is a seventh-term Environmental Design major at Art Center
    and expects to graduate this year. Of French Cajun heritage, she was
    born in Lafayette, Louisiana, and moved with her family to Los Angeles
    at age four. She currently resides in Pasadena.

    `I'm a Southern California girl with a Southern heart,' she says with
    a smile.

    Initially invited to join the project by Environmental Design
    Professor James Meraz, Menard came into it with little knowledge of
    Armenian history. `But I have always felt drawn to history and
    heritage,' she says, `drawn to anything with any semblance of
    meaning.'

    Menard immersed herself in accounts of the Armenian Genocide as well
    as the recent history of memorial art, including the Vietnam Veterans
    Memorial Wall in Washington, DC, designed by Maya Lin who, like
    Menard, was a student at the time she won the competition.

    `It all started to permeate my mind and my heart,' says Menard. `At
    first I felt unworthy - who am I to respond to such loss? But art
    lends itself to the deepest, darkest parts of human experience. It can
    create sympathy, empathy, understanding. I wanted to pair this horror
    with something uplifting and beautiful, to create a way to remember. I
    developed three different ideas and settled on the one that I felt
    most terrified and most moved by.'

    The central feature of Menard's minimalist design - a carved-stone
    basin of water straddled by a tripod arrangement of three columns
    leaning into one another - is a single drop of water that falls from
    the highest point every three seconds, each `teardrop' representing
    one life lost. Over the course of one year, 1.5 million tears will
    fall into the pool, the estimated number of victims of the Armenian
    Genocide.

    `It was an honor to lead this most extraordinary challenge,' says
    Meraz. `In just seven weeks - half the time of our typical studio -
    our students worked passionately to design a memorial that has the
    power to provoke an emotional and contemplative response to a horrific
    event. In turn, this educational experience has given them new
    perspective, with compassion, sensitivity, remembrance and hope for
    the human condition.'

    Polyzoides, one of the competition jurors, will work with Menard to
    bring her concept to fruition. An associate professor of architecture
    emeritus at the University of Southern California, he is an architect,
    urbanist and partner of Moule & Polyzoides, a Pasadena practice that
    has completed many distinguished projects locally, in other parts of
    the U.S. and abroad.

    `All of the Art Center student submissions were extremely well done
    and stood out for their seriousness. But Catherine's design struck the
    perfect balance between abstract and representational,' says
    Polyzoides. `It's very beautiful, very poetic, and I want to make sure
    that it's as well constructed as it was conceived.'

    Although he was the only non-Armenian juror, Polyzoides has many
    Armenian friends and the history of the Armenian Genocide has personal
    resonance for him. `My grandparents were from Istanbul and I grew up
    in Greece,' he recalls. `For as long as I can remember, I heard about
    the actions taken by the Ottoman Turkish government against the
    Armenian minority. It was devastating.'

    Details regarding the project's budget and construction will be
    developed over the next several months, with official groundbreaking
    anticipated in 2014 and dedication of the completed memorial on April
    24, 2015.



    PHOTOS:

    Caption: Art Center College of Design student Catherine Menard, winner
    of the Pasadena Armenian Genocide Memorial Competition, presents her
    proposal. Credit: Courtesy Art Center College of Design/Alex Aristei
    http://www2.artcenter.edu/designoffice/Catherine-Menard-presents-design.jpeg

    Caption: Art Center College of Design student Catherine Menard, winner
    of the Pasadena Armenian Genocide Memorial Competiton. Credit: Image
    courtesy Art Center College of Design/Alex Aristei
    http://www2.artcenter.edu/designoffice/Catherine-Menard.jpeg



    * * *


    About Art Center College of Design

    Founded in 1930 and located in Pasadena, California, Art Center
    College of
    Design
    is a global leader in art and design education. Art Center offers
    undergraduate and graduate degrees in a wide variety of art and design
    disciplines, as well as public programs for all ages and levels of
    experience. Renowned for its ties to industry and professional rigor,
    Art Center is also
    the first design school to receive the United Nations'
    Non-Governmental Organization (NGO) status, providing students with
    opportunities to create design-based solutions for humanitarian and
    nonprofit agencies around the world. During the College's 80-year
    history, Art Center's alumni have had a profound impact on popular
    culture, the way we live and important issues in our society.




    From: A. Papazian
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