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SYNERGY TO BEGIN IMPORTING ARMENIAN GREAT VALLEY BRANDY IN SEPTEMBER
Interfax, Russia
August 22, 2013 Thursday 4:53 PM MSK
MOSCOW. Aug 22
Russian distilled spirits group Synergy has signed a five-year
distribution agreement with Armenia's Great Valley to sell Tsar
Tigran and Yerevan Traditional brandies in Russia, Synergy said in
a press release.
The first deliveries under the agreement will be made in September.
The deliveries will include brandies aged at least three years and
up to 30 years.
Synergy will distribute the brands via the off trade channel.
In addition, Synergy will provide listing through the retail chains
and also will carry out trade-marketing support.
"The brandy category is one of the fastest growing in Russia," Synergy
Import General Manager Mikhail Kashirin is quoted in the press release
as saying. "In this connection, expanding in it the distributive range,
we plan to occupy not less than 5% of this market soon."
Synergy produces distilled spirits at seven plants (Traditsii
Kachestva, Alviz, ROOM, UralAlko, Mariinsky Liquor and Vodka Plant,
Ussuriysky Balsam and Khabarovsky Liquor and Vodka Plant). The
company's main vodka brands are Beluga, Myagkov and Belenkaya.
Synergy's main owners are CEO Alexander Mechetin and Valentin
Zavadnikov.
Synergy sold 14.3 million dekaliters in 2012, 4% more than in 2011.
Revenue rose 6% to 26.7 billion rubles.
Jh ak
From: A. Papazian
Interfax, Russia
August 22, 2013 Thursday 4:53 PM MSK
MOSCOW. Aug 22
Russian distilled spirits group Synergy has signed a five-year
distribution agreement with Armenia's Great Valley to sell Tsar
Tigran and Yerevan Traditional brandies in Russia, Synergy said in
a press release.
The first deliveries under the agreement will be made in September.
The deliveries will include brandies aged at least three years and
up to 30 years.
Synergy will distribute the brands via the off trade channel.
In addition, Synergy will provide listing through the retail chains
and also will carry out trade-marketing support.
"The brandy category is one of the fastest growing in Russia," Synergy
Import General Manager Mikhail Kashirin is quoted in the press release
as saying. "In this connection, expanding in it the distributive range,
we plan to occupy not less than 5% of this market soon."
Synergy produces distilled spirits at seven plants (Traditsii
Kachestva, Alviz, ROOM, UralAlko, Mariinsky Liquor and Vodka Plant,
Ussuriysky Balsam and Khabarovsky Liquor and Vodka Plant). The
company's main vodka brands are Beluga, Myagkov and Belenkaya.
Synergy's main owners are CEO Alexander Mechetin and Valentin
Zavadnikov.
Synergy sold 14.3 million dekaliters in 2012, 4% more than in 2011.
Revenue rose 6% to 26.7 billion rubles.
Jh ak
From: A. Papazian