Tweet
VTB BANK (ARMENIA) SINGLED OUT AS TOP-OF-MIND BRAND AMONG ARMENIAN BANKS
YEREVAN, February 5. /ARKA/. VTB Bank (Armenia) has been singled out
by the Institute for Political and Sociological Consulting (IPSC)
as the most recognizable brand among Armenian banks
The institute conducts top-of-mind awareness surveys once in every six
months. This is its fourth poll, which was conducted in December 2012
in Yerevan and four large cities of Armenia. Some 1,200 people were
surveyed there. The major part of respondents first pointed out VTB
Bank (Armenia), as it was also in the first half of 2012. As a whole,
the bank improved its top-of-mind result by 5.4%, compared with the
previous survey, and by 3.8% particularly in Yerevan. In provincial
cities the bank~Rs rating rose 7%.
Compared with August 2011, the bank~Rs indicator went 13.5%
up. VTB Bank (Armenia) also won the largest number of good marks
from respondents.
VTB Bank (Armenia) CEO Yuri Gusev said that the bank~Rs leadership
in IPSC surveys proves that its initiatives in offering products,
providing services, reforming its branch network and marketing enhances
public confidence in the bank and gives significant competitive
advantages to it.
Respondents have been chosen at random. All the answers have been
checked by using various methods. Some 46.7% of the data have been
rechecked by IPSC personnel by calling to respondents and visiting
them.
The survey also contains other questions and data, which shows the
degree of public confidence in Armenian banks.
VTB Bank Armenia (Armenian Savings Bank before June 2006) joined VTB
Group in April 2004. VTB, the second largest bank of Russia, holds 100%
of shares of VTB Bank (Armenia). VTB Bank (Armenia) has 67 branches
all over Armenia~Rs territory - the largest branch network in the
country. VTB Bank (Armenia) is reckoned among leaders for general
indicators. -0---
From: Baghdasarian
YEREVAN, February 5. /ARKA/. VTB Bank (Armenia) has been singled out
by the Institute for Political and Sociological Consulting (IPSC)
as the most recognizable brand among Armenian banks
The institute conducts top-of-mind awareness surveys once in every six
months. This is its fourth poll, which was conducted in December 2012
in Yerevan and four large cities of Armenia. Some 1,200 people were
surveyed there. The major part of respondents first pointed out VTB
Bank (Armenia), as it was also in the first half of 2012. As a whole,
the bank improved its top-of-mind result by 5.4%, compared with the
previous survey, and by 3.8% particularly in Yerevan. In provincial
cities the bank~Rs rating rose 7%.
Compared with August 2011, the bank~Rs indicator went 13.5%
up. VTB Bank (Armenia) also won the largest number of good marks
from respondents.
VTB Bank (Armenia) CEO Yuri Gusev said that the bank~Rs leadership
in IPSC surveys proves that its initiatives in offering products,
providing services, reforming its branch network and marketing enhances
public confidence in the bank and gives significant competitive
advantages to it.
Respondents have been chosen at random. All the answers have been
checked by using various methods. Some 46.7% of the data have been
rechecked by IPSC personnel by calling to respondents and visiting
them.
The survey also contains other questions and data, which shows the
degree of public confidence in Armenian banks.
VTB Bank Armenia (Armenian Savings Bank before June 2006) joined VTB
Group in April 2004. VTB, the second largest bank of Russia, holds 100%
of shares of VTB Bank (Armenia). VTB Bank (Armenia) has 67 branches
all over Armenia~Rs territory - the largest branch network in the
country. VTB Bank (Armenia) is reckoned among leaders for general
indicators. -0---
From: Baghdasarian