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ARMENIAN BONE MARROW DRIVE ORGANIZERS TAP STAR POWER OF KARDASHIANS
Glendale News-Press (California)
Distributed by McClatchy-Tribune Business News
February 26, 2013 Tuesday
by Daniel Siegal, Glendale News-Press, Calif.
Feb. 26--Organizers for the annual Armenian Bone Marrow Donor Registry
drive in Glendale today are tapping the star power of the most visible
Armenian family in American pop culture the Kardashians.
The registry's online advertising for the drive, which will be held at
Glendale Memorial Hospital from 4 to 8 p.m. Tuesday, has centered on an
appeal from Kourtney Kardashian on behalf of her cousin CiCi, who needs
a bone marrow donor after her body stopped responding to chemotherapy.
Frieda Jordan, who has coordinated the registration drive since it
started 14 year ago, said she was hoping the Kardashian cachet would
help attract a new set of potential donors.
"The buzz is there, I think the Kardashians are tweeting it for
the whole week," she said. "We hope there will be hundreds [of
registrants]."
The need for the registry stems from the fact that bone marrow
donations must come from a close genetic match -- a problem for an
ethnic group living in a worldwide diaspora, according to Jordan.
"Like any other minority that has lived in a closed population, where
the number of intermarriages are not that many, throughout the years
[Armenians] have developed this unique genetic makeup," she said.
When Armenians register, their information is entered into a global
database so that they can potentially be matched with patients
worldwide.
"There are hundreds of patients which are really desperate to get a
bone marrow match," Jordan said.
The registration drive will be held in the auditorium of Glendale
Memorial Hospital, 1420 Central Ave.
"We try to be as supportive as we can with that organization," said
hospital spokeswoman Rima Mardirosian. "They're a great organization,
we're just very happy to be able to be a part of that effort."
A second registration drive will be held in Las Vegas on Sunday,
at the Las Vegas Armenian Apostolic Church.
For more information call the Armenian Bone Marrow Donor Registry at
(323) 663-3609.
Daniel Siegal, Times Community News
From: A. Papazian
Glendale News-Press (California)
Distributed by McClatchy-Tribune Business News
February 26, 2013 Tuesday
by Daniel Siegal, Glendale News-Press, Calif.
Feb. 26--Organizers for the annual Armenian Bone Marrow Donor Registry
drive in Glendale today are tapping the star power of the most visible
Armenian family in American pop culture the Kardashians.
The registry's online advertising for the drive, which will be held at
Glendale Memorial Hospital from 4 to 8 p.m. Tuesday, has centered on an
appeal from Kourtney Kardashian on behalf of her cousin CiCi, who needs
a bone marrow donor after her body stopped responding to chemotherapy.
Frieda Jordan, who has coordinated the registration drive since it
started 14 year ago, said she was hoping the Kardashian cachet would
help attract a new set of potential donors.
"The buzz is there, I think the Kardashians are tweeting it for
the whole week," she said. "We hope there will be hundreds [of
registrants]."
The need for the registry stems from the fact that bone marrow
donations must come from a close genetic match -- a problem for an
ethnic group living in a worldwide diaspora, according to Jordan.
"Like any other minority that has lived in a closed population, where
the number of intermarriages are not that many, throughout the years
[Armenians] have developed this unique genetic makeup," she said.
When Armenians register, their information is entered into a global
database so that they can potentially be matched with patients
worldwide.
"There are hundreds of patients which are really desperate to get a
bone marrow match," Jordan said.
The registration drive will be held in the auditorium of Glendale
Memorial Hospital, 1420 Central Ave.
"We try to be as supportive as we can with that organization," said
hospital spokeswoman Rima Mardirosian. "They're a great organization,
we're just very happy to be able to be a part of that effort."
A second registration drive will be held in Las Vegas on Sunday,
at the Las Vegas Armenian Apostolic Church.
For more information call the Armenian Bone Marrow Donor Registry at
(323) 663-3609.
Daniel Siegal, Times Community News
From: A. Papazian