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Conference and Incentive Travel
January 1, 2013
Time for ... Yerevan
by Christy McGhee
DESTINATION OF THE MONTH; Pg. 31
The Armenian capital is targeting the UK C&I market and has a variety
of new devlopments and interesting attractions to help achieve its
goal.
Why Yerevan?
While Armenia's overall tourism has been growing, its C&I offer may
not have been top of UK buyers' pitch lists due to its relatively low
profile and limited range of facilities. However, with new
developments in the pipeline including Hyatt Place's third European
hotel, the capital city Yerevan is gearing up to welcome international
business and UK C&I events are among the target markets it hopes to
attract.
Getting there
Alitalia offers flights via Rome, and Austrian Airlines via Vienna
from London Heathrow to Zvartnots International Airport, around seven
miles west of the city.
Where to stay
The city has a number of high-end hotels on or near the landmark
Republic Square, including Armenia Marriott Hotel Yerevan and the
Golden Tulip Hotel Yerevan. The Marriott has 226 rooms, with views of
Mount Ararat or Republic Square, three restaurants, a fitness centre
and spa. Also nearby is the four-star Best Western Congress Hotel with
two restaurants, a bar and a pool. Its fitness centre reopens this
month following a major renovation. New developments planned include
Hyatt Place Yerevan, set to open this spring next to Republic Square,
with 96 rooms, more than 120m2 of meeting space, a restaurant, bar and
fitness centre.
Where to meet
Best Western Congress Hotel has a range of meeting spaces, including a
ballroom for 300 and Picasso Hall for 100. For larger events, the
Marriott Hotel Yerevan has nine rooms covering 1,152m2, the largest of
which is the 585m2 ballroom with seating capacity of 1,000. The city's
unusual event spaces include Yerevan History Museum, which has a 225m2
space for private events.
Incentive ideas
With Armenia billed as the home to Winston Churchill's favourite
brandy, tastings are a popular incentive activity, along with cooking
classes.
The city's many cultural attractions include the National Gallery of
Armenia, which offers guided tours for corporate groups, the Yerevan
History Museum and the Erebuni Museum of History.
Pick up some local souvenirs at the Vernissage open-air handicraft
market near Republic Square. The square itself is worth visiting, with
a nightly laser and fountain music show.
Where to eat and drink
Yerevan has a strong nightlife, with many bars and restaurants in the
city centre. Cucina is open for lunch and dinner, serving fine Italian
cuisine, homemade pizzas and antipasti in a cost setting. For a taste
of Armenia, try local restaurants such as Dolmama, while Florence,
Latar and Arqayadzor are recommended for larger groups of up to 650.
ESI DMC Armenia can arrange a masterclass and tasting at Armenian
Brandy Factory, and cocktail receptions at unusual venues such as the
Parajanov Museum, National Gallery of Armenia and Cafesjian Museum.
Barbecues can also be arranged at Zvartnots Cathedral with traditional
music and dancing.
DID YOU KNOW
Yerevan was named the 2012 World Book Capital by Unesco, an accolade
recognising quality programmes to promote books and reading
DIRECTORY
Ministry of Economy
Tel: +374 10 56 61 85
Email: [email protected]
Web: http://www.mineconomy.am
January 1, 2013
Time for ... Yerevan
by Christy McGhee
DESTINATION OF THE MONTH; Pg. 31
The Armenian capital is targeting the UK C&I market and has a variety
of new devlopments and interesting attractions to help achieve its
goal.
Why Yerevan?
While Armenia's overall tourism has been growing, its C&I offer may
not have been top of UK buyers' pitch lists due to its relatively low
profile and limited range of facilities. However, with new
developments in the pipeline including Hyatt Place's third European
hotel, the capital city Yerevan is gearing up to welcome international
business and UK C&I events are among the target markets it hopes to
attract.
Getting there
Alitalia offers flights via Rome, and Austrian Airlines via Vienna
from London Heathrow to Zvartnots International Airport, around seven
miles west of the city.
Where to stay
The city has a number of high-end hotels on or near the landmark
Republic Square, including Armenia Marriott Hotel Yerevan and the
Golden Tulip Hotel Yerevan. The Marriott has 226 rooms, with views of
Mount Ararat or Republic Square, three restaurants, a fitness centre
and spa. Also nearby is the four-star Best Western Congress Hotel with
two restaurants, a bar and a pool. Its fitness centre reopens this
month following a major renovation. New developments planned include
Hyatt Place Yerevan, set to open this spring next to Republic Square,
with 96 rooms, more than 120m2 of meeting space, a restaurant, bar and
fitness centre.
Where to meet
Best Western Congress Hotel has a range of meeting spaces, including a
ballroom for 300 and Picasso Hall for 100. For larger events, the
Marriott Hotel Yerevan has nine rooms covering 1,152m2, the largest of
which is the 585m2 ballroom with seating capacity of 1,000. The city's
unusual event spaces include Yerevan History Museum, which has a 225m2
space for private events.
Incentive ideas
With Armenia billed as the home to Winston Churchill's favourite
brandy, tastings are a popular incentive activity, along with cooking
classes.
The city's many cultural attractions include the National Gallery of
Armenia, which offers guided tours for corporate groups, the Yerevan
History Museum and the Erebuni Museum of History.
Pick up some local souvenirs at the Vernissage open-air handicraft
market near Republic Square. The square itself is worth visiting, with
a nightly laser and fountain music show.
Where to eat and drink
Yerevan has a strong nightlife, with many bars and restaurants in the
city centre. Cucina is open for lunch and dinner, serving fine Italian
cuisine, homemade pizzas and antipasti in a cost setting. For a taste
of Armenia, try local restaurants such as Dolmama, while Florence,
Latar and Arqayadzor are recommended for larger groups of up to 650.
ESI DMC Armenia can arrange a masterclass and tasting at Armenian
Brandy Factory, and cocktail receptions at unusual venues such as the
Parajanov Museum, National Gallery of Armenia and Cafesjian Museum.
Barbecues can also be arranged at Zvartnots Cathedral with traditional
music and dancing.
DID YOU KNOW
Yerevan was named the 2012 World Book Capital by Unesco, an accolade
recognising quality programmes to promote books and reading
DIRECTORY
Ministry of Economy
Tel: +374 10 56 61 85
Email: [email protected]
Web: http://www.mineconomy.am