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VivaCell-MTS Undertakes General Sponsorship Of Golden Apricot Intern

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  • VivaCell-MTS Undertakes General Sponsorship Of Golden Apricot Intern

    VIVACELL-MTS UNDERTAKES GENERAL SPONSORSHIP OF GOLDEN APRICOT INTERNATIONAL FILM FESTIVAL

    19:00 09/07/2013 " CULTURE

    The festive opening of Golden Apricot jubilee edition was celebrated
    by the opening of Charles Aznavour's Star at Aznavour Square in Yerevan
    followed by the official ceremony and the screening of "Shoot the Piano
    Player", a film by Francois Truffaut starring Aznavour at the National
    Theatre of Opera and Ballet in Yerevan. The events were honored by the
    presence of the legendary chansonnier himself who was granted with a
    "Parajanov Thaler" for the contribution in the world cinema.

    In the days to follow "Parajanov Thaler" awards will be granted to
    Margarette von Trotta, Istvn Szabo, Nerses Hovhannissyan and Jos
    Stelling at special events of Jubilees and Yerevan Premieres. Ulrich
    Seidl, a Cannes award winning Austrian director, whose "Paradise"
    trilogy will be screened in the Festival programme will be granted
    with "Master" Award. "Yeghici Luys" (Let there be Light) award of His
    Holiness Karekin II, Supreme Patriarch and Catholicos of All Armenians
    is designed to be granted to the distinguished Armenian director
    Artavazd Peleshian in the Mother See of Holy Etchmiadzin this year.

    The festival is organized with support of the Ministry of Culture of
    Armenia. In line with its long-term mission to support the country with
    achieving quality changes in different spheres of society, including
    culture, VivaCell-MTS considers the Festival as an effective means to
    enhance the country's positive image internationally, to promote the
    Nation's cultural heritage and mission, conveyed through the richness
    and expressiveness of the cinematographic language, and presented in
    an prestigious international cinematographic event.

    Internally, the mission of the Golden Apricot is to give a fresh
    breath to the national cinematography, to help it develop freely and
    independently, as a unique part of world cinematography. Golden Apricot
    is a means to establish and sustain dialogue with the world, in line
    with new trends and developments, reflect and unfold the internal
    world of modern individual. VivaCell-MTS believes that Armenia needs
    cinematography for strengthening its footprint on the cultural map
    of the world, and also for becoming more immune to global cultural
    challenges. New and competitive Armenian cinematography is an important
    medium to enlarge the influence of Armenian cultural identity.

    "Each project passes certain steps on its way from an idea to
    realization. That's how it is with the "Golden Apricot". If we try to
    describe it we can find a parallel between the life of the festival
    and processes of film-making. Ten years ago emotionality ruled the
    "Golden Apricot". There was a goal to realize the dream. The second
    phase was full of challenges. The story developed fast, like an
    action movie. There was a goal to present in the international
    arena our country which occupies a small territory on the map but
    has a glorious history. This is the third phase of the program
    realized together, which resembles a documentary film. Film lovers
    built this ten-year-old road. Wish everyone an enjoyable watching",
    commented VivaCell-MTS General Manager. Ralph Yirikian was awarded
    10th Anniversary Gold Medal of the Golden Apricot Film Festival.

    It has been the third year already that the "CIS Countries Films"
    program is designed to be presented in the framework of GOLDEN
    APRICOT supported by the Intergovernmental Foundation for Educational,
    Scientific and Cultural Cooperation. This year, the program will be
    held in Gyumri - a city announced as the cultural capital of the year
    2013 together with two other cities of CIS. It will be launched on
    July 9 at the "October" cinema in Gyumri and will feature 19 films
    from Russia, Ukraine, Belarus, Moldova, Uzbekistan, Kazakhstan,
    Kyrgyzstan, Georgia and Armenia.

    A Georgian film week is initiated within the framework of the
    out-of competition programme this year. More precisely, best of Rezo
    Chkheidze's works will be screened in the Retrospective programme.

    Apart from that, the much beloved comedy "Mimino" by Georgi Danelia
    will start its screening journey by being screened in Yerevan and
    Gyumri and later in different cities of Georgia and Armenia during the
    year and thus celebrating the 35th Anniversary of its production. The
    Festival is also happy to be hosting Mrs. Galina Danelia - the wife
    of the director. The Georgian film week will also feature best of
    Georgian films of the latest years.

    Russian Film Days special programme will be presented for the first
    time in cooperation with the Ministry of Culture of Russian Federation
    and "Kinofest" production company. The programme will feature films of
    Russian production including winning films from "Kinotavr" Festival of
    Sofia. The programme will be launched on July 9 with the screening of
    "Before the Night Separates Us" by Boris Khlebnikov.

    It's also essential to note that the British Council of Armenia will
    traditionally grant its special award for a short film.

    The out-of-competition program will present a new "View from Inside
    and Outside" programme featuring films of Armenian production released
    last year and international films telling about Armenia. The programme
    will be held at Malian Theatre of Yerevan.

    The Festival highly acknowledges that many of the honorable guests
    have kindly agreed to hold Master Classes in the frames of the
    Festival. Distinguished filmmakers Gofrey Reggio, Margarette von
    Trotta, Jos Stelling, Tue Steen Muller and Pavel Finn will share
    their knowledge and experience with everyone interested. Moreover,
    Godfrey Reggio will have an additional meeting with the young people
    at TUMO Centre.

    The Festival will be closed with the screening of Parajanov, a film
    by Serge Avedikian and Olena Fetisova. Being a co-production of
    Ukraine-France-Armenia and Georgia, the film was initially developed
    by Ukrainian director, producer and script writer Olena Fetisova and
    was later co-directed together with renowned filmmaker and artist
    Serge Avedikian who also acts as the main protagonist of the movie.

    Presenting the key events and aspects of Parajanov's life and art, the
    film is the vivid interpretation of the great director's extraordinary
    worldview. The screening of the closing film will be followed by the
    official ceremony at the National Theatre of Opera and Ballet.

    Source: Panorama.am



    From: Emil Lazarian | Ararat NewsPress
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