Tweet
Panarmenian media group and Gallup international association launch
joint program, to study Armenia's consumer market
YEREVAN, June 1. /ARKA/. PanArmenian Media Group and the Armenian
office of Gallup International Association signed a cooperation
agreement today to launch a joint program to study Armenia's consumer
market.
The agreement was signed by PanArmenian Media Group president Vazrik
Sekoyan and head of the Armenian office of Gallup International
Association Aram Navasardian.
"The goal of our joint program is to enable our customers to get
reliable information about producers and the quality of their
products," Sekoyan said. He said as part of the program the partners
will conduct a series of studies this year, including a monitoring of
consumer and commodity markets, producers and suppliers. The findings
will be published periodically.
Navasardian said the program also includes an assessment of the
performance of ministries and other government agencies by the
citizens through the use of a variety of methodologies, including
population surveys and studies in focus groups.
Navasardian noted that in the course of the program the scope of the
research will be expanded depending on the desires of consumers and
the trends of the Armenian market.
The program will end with a gala concert, during which the companies
producing the highest quality products and services will be awarded
with special prizes.
PanArmenian Media Group, founded in July 2012, includes Armenia TV,
ATV, ArmNews, ArmRadio and Radio Jan stations and Nana and TV Mol
magazines.-0-
joint program, to study Armenia's consumer market
YEREVAN, June 1. /ARKA/. PanArmenian Media Group and the Armenian
office of Gallup International Association signed a cooperation
agreement today to launch a joint program to study Armenia's consumer
market.
The agreement was signed by PanArmenian Media Group president Vazrik
Sekoyan and head of the Armenian office of Gallup International
Association Aram Navasardian.
"The goal of our joint program is to enable our customers to get
reliable information about producers and the quality of their
products," Sekoyan said. He said as part of the program the partners
will conduct a series of studies this year, including a monitoring of
consumer and commodity markets, producers and suppliers. The findings
will be published periodically.
Navasardian said the program also includes an assessment of the
performance of ministries and other government agencies by the
citizens through the use of a variety of methodologies, including
population surveys and studies in focus groups.
Navasardian noted that in the course of the program the scope of the
research will be expanded depending on the desires of consumers and
the trends of the Armenian market.
The program will end with a gala concert, during which the companies
producing the highest quality products and services will be awarded
with special prizes.
PanArmenian Media Group, founded in July 2012, includes Armenia TV,
ATV, ArmNews, ArmRadio and Radio Jan stations and Nana and TV Mol
magazines.-0-