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Armenian Development Agency: By Late 2013 Armenia To Organize 2 Arme

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  • Armenian Development Agency: By Late 2013 Armenia To Organize 2 Arme

    ARMENIAN DEVELOPMENT AGENCY: BY LATE 2013 ARMENIA TO ORGANIZE 2 ARMENIAN WINE AND BRANDY TASTING EVENTS IN MOSCOW AND SHANGHAI

    by Alexandr Avanesov

    ARMINFO
    Tuesday, November 5, 13:10

    By late 2013 Armenia is going to organize 2 Armenian wine and brandy
    tasting events in Moscow and Shanghai, Robert Haroutyunyan, Head of
    the Armenian Development Agency (ADA), said at today's press conference
    in Yerevan.

    He said that the first tasting will take place in Moscow within the
    frames of Days of Yerevan, and the second one will take place within
    the frames of Shanghai exhibition in China. A total of 9 Armenian
    companies will take part in the exhibition. Haroutyunyan pointed out
    that the goal of the Armenian wine and brandy tasting is to present
    the specific flavor of Armenian wines and brandy to the international
    market. He said that the Armenian Government is going to pay serious
    attention to the recognition of Armenian wine and brandy under the
    program for the support of exports. In this context, Haroutyunyan
    stressed the importance of the October 30 Armenian wine and brandy
    tasting event in Strasbourg. The event took place under Armenia's
    Chairmanship of the Council of Europe Committee of Ministers.

    The head of the ADA stressed the significance of the event in terms
    of export diversification. In addition to the traditional markets
    of CIS countries, Armenia is also interested in the markets of
    China and Europe. The products of Armenian wine makers and brandy
    makers were also presented at the Chamber of Commerce and Industry of
    Alsace province. The events caused a big interest among the experts
    of well-known hotels and restaurants. As a result, an agreement was
    reached with several restaurants on Armenian wine and brandy deliveries
    on a pilot basis.

    When asked by ArmInfo's correspondent under what brand the Armenian
    brandy is presented in France, Haroutyunyan stressed that it will
    be hard for Armenia to use the word "cognac", but French people
    themselves say "Armenian cognac" in their public statements. "They
    are quite ell aware of the Armenian brandy quality", he said.

    He added that the Government of Armenia has adopted an industrial
    development strategy aimed at supporting exports. The Armenian
    Development Agency is one of the most important structures dealing
    with this problem. In particular, it is envisaged to speed up efforts
    to develop the pharmaceutical field, winemaking, and precision
    engineering. In 2013 the Government also approved a strategy aimed at
    developing light industry, production of watches and jewelry. These
    fields fit into Armenia's mid-term development program. One more
    important goal is to search for new sales markets.



    From: Emil Lazarian | Ararat NewsPress
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