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  • Russia media tycoons expand with Kremlin's help

    The Associated Press
    October 18, 2013 Friday 06:10 AM GMT


    Russia media tycoons expand with Kremlin's help

    By LAURA MILLS, Associated Press
    MOSCOW


    The skinny man in a baggy, wrinkled shirt carting groceries back to
    his car could have been any Silicon Valley programmer, were it not for
    the Russian license plate on the car behind him.

    The grainy photograph is the first to show NSA leaker Edward Snowden
    in his new life in Russia after leaving the Moscow airport.

    The force behind the scoop? A father-and-son team who like to see
    themselves as Russia's Murdochs.

    With a well-oiled system of paying for scoops, the Gabrelyanovs have
    been able to crawl into every crevice of Russian life from show
    business to the security services. Their website Lifenews, which
    published the photo confirmed authentic by Snowden's lawyer, is part
    of an expanding empire that has come to dominate Russia's media
    landscape in the decades since the elder Gabrelyanov started off as a
    provincial tabloid publisher.

    A key reason for their recent success: obsequious loyalty to the
    Kremlin. The father, Aram Gabrelyanov, refers to President Vladimir
    Putin as the "father of the nation" a fealty that was rewarded when
    one of Putin's oldest friends spent $80 million to become a key
    shareholder in the Gabrelyanovs' holding company, News Media,
    providing it with a flood of cash for investment.

    Its purchasing power and carefully cultivated contacts are what
    brought Lifenews its first Snowden exclusive: a picture of the systems
    analyst leaving the airport after Russia granted him asylum on Aug. 1.
    That was followed on Oct. 7 by the image of Snowden carrying groceries
    in Moscow. With its savvy for scoops, the company often works as a de
    facto arm of Kremlin power humiliating Putin's opponents by catching
    them in all sorts of misdeeds.

    But it isn't just the Kremlin that values the Gabrelyanovs.

    The public feeds on their coverage, too, because they are among the
    few people in Russian media still able to break news even if it's with
    a strong establishment slant enabling them to generate the clicks and
    the buzz that sterile state media can no longer muster.

    Aram Gabrelyanov, who resembles a miniaturized, fleshier version of
    James Gandolfini, can usually be found barking orders across the sleek
    newsroom to his army of young journalists. Born to an Armenian builder
    father, Gabrelyanov has a warm, southern sense of humor, and it's hard
    for him to go five minutes without whipping out an anecdote.

    He first got the bug for tabloid journalism while at university in
    Soviet times, where he tricked the KGB agent on campus into letting
    him into the library where foreign publications were kept.

    That exposure served him well when he moved to the provincial town of
    Ulyanovsk in the late 1980s, where he rapidly moved up in the local
    publishing world. He then relocated to the capital and, after a few
    hit-and-miss years, made it big in 2001 with his national tabloid
    Zhizn Life which now has a circulation of 1.6 million.

    Today, News Media Holding earns $1.5 billion per year. In addition to
    Life, they own Izvestia, once the official newspaper of the Soviet
    government, as well as another tabloid and three websites. The younger
    son and heir to the empire, 24-year-old Ashot, runs Lifenews.ru and
    also a new TV station. There is no substantive division between the
    holding's publications, which freely feed one another information and
    scoops that are then retailored for each audience. The elder son,
    26-year-old Artem, directs their comic book line, with a host of
    Russified superheroes that includes an Orthodox priest.

    The Gabrelyanovs pay their staff extravagantly in some cases, $10,000
    per month with the understanding that a large chunk of that should be
    spent on payments to "agents," or the people in law enforcement and
    hospitals who can feed scoops. Gabrelyanov said he paid between
    $10,000 and $30,000 for the shots of Snowden leaving the airport, and
    Life journalists have won some of their biggest breaks by bribing
    their way into hospitals to film Russian mega-stars on their
    deathbeds.

    Aram Gabrelyanov defends the "agent" system as the key to his empire's
    success: "We categorically won't retreat from this system, it's our
    business."

    One former Life editor-in-chief even boasted about the tactics.

    "Before us nobody had ever done anything as systematic, and paid them
    for it. We spanned the entire city," said Timur Marder, who started as
    an intern in Ulyanovsk in 1995 and worked his way up the publication
    ladder to lead Life in 2005 before quitting in 2009 over a personal
    dispute.

    "There were many times," Marder said, "when our journalists arrived at
    the scene before investigators, the police or the ambulance."

    For many of their scoops, the Gabrelyanovs' publications have been
    widely believed to have relied on tips from Russia's security
    apparatus and many of those officials frequently make a flattering
    appearance on the pages of his papers.

    That proximity to the security services also has been demonstrated by
    their hardline stance on Russia's opposition movement, to which they
    take a hatchet much more aggressively than state-controlled media.
    When protests erupted in Russia following manipulated parliamentary
    elections in 2011, Lifenews published phone calls of opposition
    politician Boris Nemtsov insulting his fellow activists and protesters
    as "hamsters" and "scared penguins." When questioned on the subject,
    the Gabrelyanovs insisted that they hadn't tapped Nemtsov's phone but
    had "received" the files suggesting they came from the security
    services.

    This go-for-the-jugular mentality has allowed Lifenews's star to rise,
    while viewership of state-controlled television is in steep decline.

    Vasily Gatov, an analyst at Novosti Medialab, said state-media have
    lost their capacity to cover major events. "They think too long about
    whether we should cover this or not," said Gatov. "He (Gabrelyanov)
    doesn't wait; he trusts his feelings and his judgment."

    Aram Gabrelyanov tries to portray News Media as an outsider
    organization and insists that it has few high-up contacts and doesn't
    need them. "You can't recruit the president of the United States," he
    said, "but you can probably recruit his cleaning lady."

    That quip clashes with the fact that Gabrelyanov has spent the last
    few years cozying up to Kremlin insiders.

    It was in the mid-2000s, as Putin was consolidating his power, that
    Gabrelyanov jumped on the political bandwagon and established one
    simple rule in his company: Don't mess with Putin. "We do what we can
    to make him a symbol that unites the country," he said.

    The loyalty was rewarded when, in 2008, Putin's old friend Yuri
    Kovalchuk dubbed "the Kremlin's banker" bought just under half the
    company for $80 million. The resulting cash flow allowed the
    Gabrelyanovs to expand their empire, by opening the Lifenews website
    and a host of other outlets in the same year.

    Gabrelyanov insists he's won the clout to be an independent voice.

    "When some bureaucrat talks to me," he said, "I have a question: Who
    the hell are you and why should I listen to you?"




    From: A. Papazian
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