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MARKETING AND PR EXCELLENCE: MUSIC OF ARMENIA LTD
"All the band members of the Armenian entry to Eurovision are active
users on Facebook with individual accounts. Tagging them on all the
news photos was our main goal"
http://www.theguardian.com/small-business-network/2013/sep/10/showcase-marketing-pr-music-of-armenia
Guardian Professional, Tuesday 10 September 2013 12.39 BST
Hasmik Movsisian used Eurovision to promote her business, Music of
Armenia. Photograph: pr
Name: Music of Armenia Ltd
City: London
Website: www.musicofarmenia.com
Photos are a great way of engaging and developing audiences. By tagging
the people who appear on them, or simply initiating conversations based
on the content of the photo, we can generate conversations and traffic.
We decided to use Eurovision as an audience development marketing
strategy. All the band members of the Armenian entry to Eurovision
are active users on Facebook with individual accounts. Tagging them
on all the news photos was our main goal.
We also have all of their music videos on our YouTube channel and by
creating a buzz about them, we drove traffic to our section on that
site. During this period, we covered every single piece of news and
updates of the band's activities with photos and updates.
In that period, our Facebook page 'likes' increased from 6,500 to more
than 7,000, resulting in over two million monthly views. This resulted
in an increase of video views on our YouTube channel from 240,000 to
over 350,000. That also increased the lifetime video views to over 10
million and over 6,000 subscribers. The latter increased by almost
2,000. It is important to mention that our videos are monetised on
YouTube so we enjoyed a nice increase in our income too. Both results
were achieved by organic SEO and no paid advertising.
Since then, we use this strategy regularly as it is the best free
audience development strategy.
Hasmik Movsisian is the founder of Music of Armenia Ltd
From: Emil Lazarian | Ararat NewsPress
"All the band members of the Armenian entry to Eurovision are active
users on Facebook with individual accounts. Tagging them on all the
news photos was our main goal"
http://www.theguardian.com/small-business-network/2013/sep/10/showcase-marketing-pr-music-of-armenia
Guardian Professional, Tuesday 10 September 2013 12.39 BST
Hasmik Movsisian used Eurovision to promote her business, Music of
Armenia. Photograph: pr
Name: Music of Armenia Ltd
City: London
Website: www.musicofarmenia.com
Photos are a great way of engaging and developing audiences. By tagging
the people who appear on them, or simply initiating conversations based
on the content of the photo, we can generate conversations and traffic.
We decided to use Eurovision as an audience development marketing
strategy. All the band members of the Armenian entry to Eurovision
are active users on Facebook with individual accounts. Tagging them
on all the news photos was our main goal.
We also have all of their music videos on our YouTube channel and by
creating a buzz about them, we drove traffic to our section on that
site. During this period, we covered every single piece of news and
updates of the band's activities with photos and updates.
In that period, our Facebook page 'likes' increased from 6,500 to more
than 7,000, resulting in over two million monthly views. This resulted
in an increase of video views on our YouTube channel from 240,000 to
over 350,000. That also increased the lifetime video views to over 10
million and over 6,000 subscribers. The latter increased by almost
2,000. It is important to mention that our videos are monetised on
YouTube so we enjoyed a nice increase in our income too. Both results
were achieved by organic SEO and no paid advertising.
Since then, we use this strategy regularly as it is the best free
audience development strategy.
Hasmik Movsisian is the founder of Music of Armenia Ltd
From: Emil Lazarian | Ararat NewsPress