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Leaders don't deal in soft power

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  • Leaders don't deal in soft power

    Anchorage Daily News, Alaska
    Sept 21 2013

    Russian leaders don't deal in soft power

    Published: September 20, 2013
    By ANNE APPLEBAUM

    LONDON -- "Right makes might -- not the other way around," President
    Obama said in the Rose Garden a few weeks ago. We all know what he
    meant: In this age of soft power, great countries can win friends not
    through the use of brute force but through their books and movies,
    their sophisticated economies, their technological innovations and,
    above all, through their attractive and inspiring national ideals.

    Maybe that's true, some of the time. But for those who find soft power
    difficult to wield, hard power is still available. Indeed, in the same
    week that the American president made his Rose Garden speech, events
    on the other side of the globe were proving that might certainly can
    make right. Even while the world's attention was fixed on
    Russian-American diplomacy in Syria, back home the Russian president,
    Vladimir Putin, was pulling off a much quieter but potentially more
    significant diplomatic coup. After three years of intensive
    negotiations, Armenia, Russia's neighbor, had been on the brink of
    signing an association agreement, including a comprehensive trade
    deal, with the European Union. But on Sept. 3 -- right in the middle
    of the Syria crisis -- the Armenian government abruptly declared that
    it would drop the whole project. Rather than aligning itself with the
    world's largest free-trade zone and some of the world's most
    sophisticated democracies, Armenia decided to stick with Russia,
    Belarus and Kazakhstan and opted to join the Eurasian Customs Union.

    No one pretends that Armenia was attracted by Russia's soft power. By
    way of explanation, President Serge Sarkisian has said that Armenia
    depends on Russia for its security and that Armenia has a large
    diaspora living in Russia. This sounds odd: Most security alliances,
    NATO included, do not require their members to join a customs union,
    and the presence of immigrants in one country doesn't usually affect
    trade policy in another. But Armenia has been made anxious in recent
    weeks by Russian diplomatic overtures to Azerbaijan, Armenia's main
    rival, as well as by anti-immigrant rhetoric from Russian officials.
    The Armenians took the hint: If they signed the trade deal with
    Europe, Russia might sell more arms to their rival and expel the
    Armenians who live in Russia.

    The Armenians were no doubt watching Russian moves elsewhere in their
    immediate neighborhood, where a distinct pattern is emerging. On Sept.
    11, Russia banned the import of Moldovan wine on the grounds that it
    is a "health hazard." Ukrainian chocolates have suffered the same
    fate. Another old tactic, the use of gas pricing and supply as a tool
    of political influence, is being resurrected in Ukraine. In essence --
    and I'm summarizing here -- the Russians have let the Ukrainians
    understand that if they drop their own negotiations with Europe and
    join the Eurasian Customs Union, the price of gas they import from
    Russia could drop by more than half.

    It's an excellent offer, so much so that -- examined objectively -- it
    seems extraordinary that the Ukrainians have not accepted it already.
    But Ukraine is still deliberating, and has been for some time. Even
    its most Russophilic politicians know that the decision represents not
    a short-term financial decision but a long-term civilizational choice,
    between the relatively open markets and open politics of Europe and
    the close world of the former Soviet Union. One Armenian opposition
    politician explained the consequences of his country's decision to
    choose Russia over Europe like this: "Armenia, by choosing the customs
    union instead of agreements with the EU, will remain a country of
    oligarchs and monopolies just like Russia."

    Yet when examined objectively, it seems extraordinary that the
    Russians want their neighbors to make that kind of choice, too. Surely
    it is in Russia's own interests to share borders with countries that
    have broad international contacts, faster economic growth, access to
    Western markets and, therefore, wealthier domestic consumers who could
    buy Russian goods. Surely it is in Russia's interests, in the long
    term, to have similar access to Western markets itself. There's no
    reason to think that if Europe did manage to craft association
    agreements with Armenia, Ukraine and Moldova, a similar arrangement
    with Russia would not eventually follow.

    The explanation is as straightforward as it is sad: Russia's ruling
    elite, led by Putin, does not act in Russia's interests. Russian
    elites act in their own interests. At the moment, they are convinced
    that economic nationalism and the language of neo-imperialism will win
    them popular support, and possibly private profits. I wonder how long
    the rest of the Russians will put up with it.

    http://www.adn.com/2013/09/20/3085760/anne-applebaum-russian-leaders.html

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