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ASTA STUDY: LONDON AND ROME TOP INTERNATIONAL 2014 SUMMER DESTINATIONS
Travel Agent Central
April 3 2014
April 3, 2014 By: Newswire
The American Society of Travel Agents (ASTA) announced London and
Rome as the two most popular summer destinations booked by ASTA
travel agents internationally for travel this summer, according to
ASTA's eleventh annual Hot Spots for Summer survey. London received
a 9 percent share of votes followed by Rome with an 8 percent share.
Over 150 cities made the hot list, with the top ten cities accounting
for 37 percent of the responses. Beyond the typical tourist cities,
travel agents say they are also planning many trips to many unique
destinations like Yerevan, Armenia and Johannesburg, South Africa
for this summer with both cited by agents as hot locations.
RELATED: ASTA Provides Members With Webinar Series on U.S. Traveler
Study Results
"Although the top destinations have remained relatively unchanged
for many years, it's interesting to see so many fresh destinations
included in the votes," said Zane Kerby, ASTA president and CEO.
"Regardless of whether a destination is a perennial favorite or a
soon-to-be favorite, working with an ASTA travel professional to
plan your next vacation will enable you to get great value, but more
importantly, an unforgettable experience."
In addition to London and Rome, Paris (8 percent), Cancun (5 percent),
Punta Cana (3 percent), Barcelona (1 percent), Riviera Maya (1
percent), Amsterdam (1 percent), Madrid (1 percent), and Montego Bay
(1 percent) round out the top ten international cities. Amsterdam
and Madrid are new to the top ten pushing out Venice and Athens.
For countries/regions, Italy remains at the top with an 18 percent
share of the votes. Mexico (11 percent) moves up to second place after
two years in third and fourth place. The other countries/regions in
the top five include France (11percent), United Kingdom (11 percent)
and the Caribbean (8 percent). The same five countries/regions have
remained in the top five for over eight years and represent 61%
of the votes.
Survey data was collected through the 2014 ASTA Research Family in
February 2014. This survey has a 95 percent rate confidence with an
error rate +/-4 percent. A copy of the results can be found on the
research page of ASTA.org.
http://www.travelagentcentral.com/italy/asta-study-london-and-rome-top-international-2014-summer-destinations-45400
From: Emil Lazarian | Ararat NewsPress
Travel Agent Central
April 3 2014
April 3, 2014 By: Newswire
The American Society of Travel Agents (ASTA) announced London and
Rome as the two most popular summer destinations booked by ASTA
travel agents internationally for travel this summer, according to
ASTA's eleventh annual Hot Spots for Summer survey. London received
a 9 percent share of votes followed by Rome with an 8 percent share.
Over 150 cities made the hot list, with the top ten cities accounting
for 37 percent of the responses. Beyond the typical tourist cities,
travel agents say they are also planning many trips to many unique
destinations like Yerevan, Armenia and Johannesburg, South Africa
for this summer with both cited by agents as hot locations.
RELATED: ASTA Provides Members With Webinar Series on U.S. Traveler
Study Results
"Although the top destinations have remained relatively unchanged
for many years, it's interesting to see so many fresh destinations
included in the votes," said Zane Kerby, ASTA president and CEO.
"Regardless of whether a destination is a perennial favorite or a
soon-to-be favorite, working with an ASTA travel professional to
plan your next vacation will enable you to get great value, but more
importantly, an unforgettable experience."
In addition to London and Rome, Paris (8 percent), Cancun (5 percent),
Punta Cana (3 percent), Barcelona (1 percent), Riviera Maya (1
percent), Amsterdam (1 percent), Madrid (1 percent), and Montego Bay
(1 percent) round out the top ten international cities. Amsterdam
and Madrid are new to the top ten pushing out Venice and Athens.
For countries/regions, Italy remains at the top with an 18 percent
share of the votes. Mexico (11 percent) moves up to second place after
two years in third and fourth place. The other countries/regions in
the top five include France (11percent), United Kingdom (11 percent)
and the Caribbean (8 percent). The same five countries/regions have
remained in the top five for over eight years and represent 61%
of the votes.
Survey data was collected through the 2014 ASTA Research Family in
February 2014. This survey has a 95 percent rate confidence with an
error rate +/-4 percent. A copy of the results can be found on the
research page of ASTA.org.
http://www.travelagentcentral.com/italy/asta-study-london-and-rome-top-international-2014-summer-destinations-45400
From: Emil Lazarian | Ararat NewsPress