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Armenian Pavilion Secures Spot in London Book Fair
http://www.armenianweekly.com/2014/01/01/armenian-pavilion-secures-spot-in-london-book-fair/
By Contributor // January 1, 2014
LONDON - The London Book Fair will be held from April 8-10, 2014, and
will again include the Armenian Pavilion stand, organized with the
support of the Armenian Embassy in London and the Armenian Community
Council of the United Kingdom.
The London Book Fair will be held from April 8-10, 2014, and will
again include the Armenian Pavilion stand
The Armenian Pavilion first participated in the London Book Fair in
2013, and featured a rich collection of books on art, history,
literature, children's themes, and religion. Publishers from both the
Homeland and the Armenian Diaspora introduced their books alongside
authors Rouben Galichian, Noune Sarkisian, and Nouritsa Matossian. The
stand also featured a unique Facsimile copy (reprint) of the
16th-century `Urbatagirk' by the first Armenian publisher, Hagop
Meghapart, presented by the publishing house Edit Print.
The official opening of the Armenian Pavilion on the first day was
attended by sponsors and honorable guests. The stand was very well
attended by visitors to the fair who approached the stand with a
spirit of excitement, inquiry, and curiosity (in part, perhaps,
because of the offerings of Grand Candy Chocolates and Ararat Brandy,
sponsored by both companies). It is due to this success that the
community has decided to repeat the event in 2014, and has already
secured the space in Hall 2 at the Earls Court Exhibition Centre in
Central London.
What makes the idea of the book fair so unique is the presentation of
publishers and authors from Armenia and the diaspora on the same
stand - which perfectly fits the Armenians as a nation and dispersed
people. Diasporan publishers and authors would normally have their
books displayed on stands of their respective countries and/or
publishing houses; however, by applying this formula, these very same
publishers, while still listed under their respective flags, would
display their books in the Armenian Pavilion, giving them more
concentrated exposure and a wider variety of opportunities.
Prior to registering the Armenian Pavilion, for example, Lebanon
showed only one exhibitor. Hamazkayin Publishing and the Catholicosate
of Cilicia Printing House increased Lebanon's listing to three in
2013, but both books were displayed at the Armenian Pavilion stand.
This was also the case for U.S. and UK authors and publishers. Were it
not for the Armenian Pavilion, Armenia, too, would not have been
represented at the book fair.
Coincidently, the market focus of the London Book Fair 2013 was
Turkey. Armenian participation did nevertheless take place, and books
on the Armenian Genocide were on display. `Turkey in all its colors,'
as branded by the fair, did not present authors from Turkey's minority
communities - namely Greek, Kurdish, and Armenian authors. Talks were
held during the event on how minority literature, its publishing, and
translation were hampered by Turkey's state policy.
The London Book Fair was a powerful experience for all those who were
involved in its organization, as well as for the exhibitors. It
provided a solid platform for the publishers, agents, booksellers, and
authors to establish links, long-term partnerships, and business
connections. It was also an opportunity for Armenians to present their
literary heritage and legacy to the UK and the world.
Exhibiting is free to qualifying participants, who will be asked to
exhibit at a fair held by the UK-Armenian community immediately after
the end of the London Book Fair. For more information, e-mail
[email protected].
http://www.armenianweekly.com/2014/01/01/armenian-pavilion-secures-spot-in-london-book-fair/
By Contributor // January 1, 2014
LONDON - The London Book Fair will be held from April 8-10, 2014, and
will again include the Armenian Pavilion stand, organized with the
support of the Armenian Embassy in London and the Armenian Community
Council of the United Kingdom.
The London Book Fair will be held from April 8-10, 2014, and will
again include the Armenian Pavilion stand
The Armenian Pavilion first participated in the London Book Fair in
2013, and featured a rich collection of books on art, history,
literature, children's themes, and religion. Publishers from both the
Homeland and the Armenian Diaspora introduced their books alongside
authors Rouben Galichian, Noune Sarkisian, and Nouritsa Matossian. The
stand also featured a unique Facsimile copy (reprint) of the
16th-century `Urbatagirk' by the first Armenian publisher, Hagop
Meghapart, presented by the publishing house Edit Print.
The official opening of the Armenian Pavilion on the first day was
attended by sponsors and honorable guests. The stand was very well
attended by visitors to the fair who approached the stand with a
spirit of excitement, inquiry, and curiosity (in part, perhaps,
because of the offerings of Grand Candy Chocolates and Ararat Brandy,
sponsored by both companies). It is due to this success that the
community has decided to repeat the event in 2014, and has already
secured the space in Hall 2 at the Earls Court Exhibition Centre in
Central London.
What makes the idea of the book fair so unique is the presentation of
publishers and authors from Armenia and the diaspora on the same
stand - which perfectly fits the Armenians as a nation and dispersed
people. Diasporan publishers and authors would normally have their
books displayed on stands of their respective countries and/or
publishing houses; however, by applying this formula, these very same
publishers, while still listed under their respective flags, would
display their books in the Armenian Pavilion, giving them more
concentrated exposure and a wider variety of opportunities.
Prior to registering the Armenian Pavilion, for example, Lebanon
showed only one exhibitor. Hamazkayin Publishing and the Catholicosate
of Cilicia Printing House increased Lebanon's listing to three in
2013, but both books were displayed at the Armenian Pavilion stand.
This was also the case for U.S. and UK authors and publishers. Were it
not for the Armenian Pavilion, Armenia, too, would not have been
represented at the book fair.
Coincidently, the market focus of the London Book Fair 2013 was
Turkey. Armenian participation did nevertheless take place, and books
on the Armenian Genocide were on display. `Turkey in all its colors,'
as branded by the fair, did not present authors from Turkey's minority
communities - namely Greek, Kurdish, and Armenian authors. Talks were
held during the event on how minority literature, its publishing, and
translation were hampered by Turkey's state policy.
The London Book Fair was a powerful experience for all those who were
involved in its organization, as well as for the exhibitors. It
provided a solid platform for the publishers, agents, booksellers, and
authors to establish links, long-term partnerships, and business
connections. It was also an opportunity for Armenians to present their
literary heritage and legacy to the UK and the world.
Exhibiting is free to qualifying participants, who will be asked to
exhibit at a fair held by the UK-Armenian community immediately after
the end of the London Book Fair. For more information, e-mail
[email protected].