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Wine-Making Prospects: Specialist predicts increased volumes, lower
quality of wine after Armenia joins EEU
Economy | 25.07.14 | 15:31
By Sara Khojoyan
ArmeniaNow reporter
Joining the Eurasian Economic Union (EEU) will somewhat increase grape
production in Armenia, as well as wine and brandy production volumes,
however, because grape cultivating resources are limited in the
country existence of markets might result in falsifications of
products, winemaker Avag Harutyunyan told reporters on Friday.
Enlarge Photo
The President of the Winemakers' Union of Armenia said that compared
to last year this year 10 percent more grapes will be procured, and 20
percent more brandy and 30 percent more wine will be produced and
respectively exported. However, according to Harutyunyan, such growth
will be difficult to provide constantly for the coming years.
According to experts in the field, the Russian market has perspectives
in terms of volume and profit, however, not so much in terms of
developing winemaking, because it will encourage the culture of
producing cheap wine, and some time later winemakers will be facing
the problem of producing the necessary amount of wine.
"Neither land, nor water or energy resources allow us to compete with
cheap wine producers. We have limited resources of grape fields, and
we produce respectively, and if the EEU tells us to bring our brandy
what are we going to do? We are going to falsify," he explained.
"Everyone is content, everyone is happy - more wine will be sold, but
cheap wine will be sold, and the producers will not try to increase
the quality of the wine and sell it more expensively," he added
bringing the example of Georgia, which, before obstacles were made to
it in Russia, falsified 40 million bottles of wine and exported to
Russia, in the case when it had a potential for only 20 million
bottles.
At the same time, the winemaker thinks that the Russian obstacle made
the country search for ways to produce better quality wine due to
which by last year Georgia had exported 15 million bottles of
high-quality wine to European countries.
A long-term solution for Armenia in this sense, Harutyunyan thinks, is
providing political and economic guarantees, so that investments are
made in this sphere, however, the winemaker is skeptical about it.
http://armenianow.com/economy/56397/armenia_winemaking_economy
quality of wine after Armenia joins EEU
Economy | 25.07.14 | 15:31
By Sara Khojoyan
ArmeniaNow reporter
Joining the Eurasian Economic Union (EEU) will somewhat increase grape
production in Armenia, as well as wine and brandy production volumes,
however, because grape cultivating resources are limited in the
country existence of markets might result in falsifications of
products, winemaker Avag Harutyunyan told reporters on Friday.
Enlarge Photo
The President of the Winemakers' Union of Armenia said that compared
to last year this year 10 percent more grapes will be procured, and 20
percent more brandy and 30 percent more wine will be produced and
respectively exported. However, according to Harutyunyan, such growth
will be difficult to provide constantly for the coming years.
According to experts in the field, the Russian market has perspectives
in terms of volume and profit, however, not so much in terms of
developing winemaking, because it will encourage the culture of
producing cheap wine, and some time later winemakers will be facing
the problem of producing the necessary amount of wine.
"Neither land, nor water or energy resources allow us to compete with
cheap wine producers. We have limited resources of grape fields, and
we produce respectively, and if the EEU tells us to bring our brandy
what are we going to do? We are going to falsify," he explained.
"Everyone is content, everyone is happy - more wine will be sold, but
cheap wine will be sold, and the producers will not try to increase
the quality of the wine and sell it more expensively," he added
bringing the example of Georgia, which, before obstacles were made to
it in Russia, falsified 40 million bottles of wine and exported to
Russia, in the case when it had a potential for only 20 million
bottles.
At the same time, the winemaker thinks that the Russian obstacle made
the country search for ways to produce better quality wine due to
which by last year Georgia had exported 15 million bottles of
high-quality wine to European countries.
A long-term solution for Armenia in this sense, Harutyunyan thinks, is
providing political and economic guarantees, so that investments are
made in this sphere, however, the winemaker is skeptical about it.
http://armenianow.com/economy/56397/armenia_winemaking_economy