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Hermès Unveils Armenian Alphabet Scarf to Aid Charity
Monday, September 8th, 2014
Hermès's artistic director Pierre-Alexis Dumas unveils the Armenian
Alphabet scarf
PARIS--The legendary luxury brand Hermès last week unveiled a new scarf
featuring the Armenian Alphabet to mark the 25th anniversary of the
establishment of the Protestant-France-Armenia Solidarity (SFPA) and
to be used for fund-raising for the charity's efforts in Armenia,
reported Jean Eckian of Nouvelle d'Armenie.
Hermès's artistic director Pierre-Alexis Dumas unveiled the fashion
house's signature silk scarf, called "Lettres d'Erevan," at an event
at Petrossian Paris. Designed by Karen Pétrossian, the Armenian
Alphabet scarf honors Mesrob Mashtots, creator of the Armenian
alphabet.
The proceeds from the sale of this exclusive, limited edition creation
will go toward humanitarian and cultural activities of SFPA in
Armenia. The organization was founded in April 1990 after the 1988
earthquake in Spitak.
SFPA President Janik Manissian thanked Hermès and designer Karen
Petrossian for the creating and producing this unique and said the
scarf will "support a very important and critical humanitarian
effort."
This is the second time that Hermès is supporting SFPA. It created
another Armenian-themed scarf, Les Jardins d'Armenie (Gardens of
Armenia), a decade ago.
"I'm charmed by the culture and perseverance of a nation that has
undergone thousands of years of trials and tribulations," Pierre
Alexis Duma said.
The scarves will go on sale in April 2015 for 330 euros ($426).
Several French celebrities and press representatives were present at
the event. Also attending the event were Armenia's Ambassador to
France Vigen Chitedjyan, Representative of the Nagorno-Karabakh
Republic in France Hovhannes Gevorkyan, Primate of the Armenian
Apostolic Church of France Bishop Norvan Zakarian, and Valerie
Toranian, managing editor of Elle magazine in Paris.
http://asbarez.com/126720/hermes-unveils-armenian-alphabet-scarf-to-aid-charity/
Monday, September 8th, 2014
Hermès's artistic director Pierre-Alexis Dumas unveils the Armenian
Alphabet scarf
PARIS--The legendary luxury brand Hermès last week unveiled a new scarf
featuring the Armenian Alphabet to mark the 25th anniversary of the
establishment of the Protestant-France-Armenia Solidarity (SFPA) and
to be used for fund-raising for the charity's efforts in Armenia,
reported Jean Eckian of Nouvelle d'Armenie.
Hermès's artistic director Pierre-Alexis Dumas unveiled the fashion
house's signature silk scarf, called "Lettres d'Erevan," at an event
at Petrossian Paris. Designed by Karen Pétrossian, the Armenian
Alphabet scarf honors Mesrob Mashtots, creator of the Armenian
alphabet.
The proceeds from the sale of this exclusive, limited edition creation
will go toward humanitarian and cultural activities of SFPA in
Armenia. The organization was founded in April 1990 after the 1988
earthquake in Spitak.
SFPA President Janik Manissian thanked Hermès and designer Karen
Petrossian for the creating and producing this unique and said the
scarf will "support a very important and critical humanitarian
effort."
This is the second time that Hermès is supporting SFPA. It created
another Armenian-themed scarf, Les Jardins d'Armenie (Gardens of
Armenia), a decade ago.
"I'm charmed by the culture and perseverance of a nation that has
undergone thousands of years of trials and tribulations," Pierre
Alexis Duma said.
The scarves will go on sale in April 2015 for 330 euros ($426).
Several French celebrities and press representatives were present at
the event. Also attending the event were Armenia's Ambassador to
France Vigen Chitedjyan, Representative of the Nagorno-Karabakh
Republic in France Hovhannes Gevorkyan, Primate of the Armenian
Apostolic Church of France Bishop Norvan Zakarian, and Valerie
Toranian, managing editor of Elle magazine in Paris.
http://asbarez.com/126720/hermes-unveils-armenian-alphabet-scarf-to-aid-charity/