Tweet
KIM KARDASHIAN IN ARMENIA: PR CAMPAIGN TO MAKE THE COUNTRY'S NAME BRAND?
15:36 * 09.04.15
That Kim Kardashian is one of the most acclaimed Armenians worldwide
is a fact of objective reality, so her visit to Armenia is thought
to be a good opporunity to make the country's name a brand, says a
PR specialist.
"I find that we must use all the possible chances to spread Armenia's
brand around the world. I do not even speak about a trade mark; I
mean Armenia as a country, which we could make recognizable through
a PR campaign," Vigen Hakobyan told Tert.am, commenting on the
celebrity's visit.
The expert said he thinks that just one photo of Kardashian near
temples of Garni and Geghard (pagan-era historical monuments in
Kotayk region) or Lake Sevan would be enough for internationalizing
Armenia and making the country known to hundreds and millions people
who haven't heard about it before.
He added that the visit could also be a good chance for
internationalizing the Armenian Genocide recognition campaign.
"This visit alone will not develop Armenia's economy, but Armenia,
as a brand, will have its own place on the tour maps of millions of
people. For that class of individuals - we want it or not - Armenia
may be not just a country as such but Kardashian's country."
According to Nona Melkonyan, an associate professor at the Yerevan
State Univeristy's Chair of Social Work and Social Technologies,
it is not surprising at all that the visit of a celebrity like
Kardhashian might cast a shadow on numerous other events and very
different problems in Armenia.
"We heard of a soldier's death on the frontline, but the [report]
simply got lost in the news flow. We had internal political problems,
which were lost too," she told our correspondent.
http://www.tert.am/en/news/2015/04/09/kim-visit-comments/1641334
15:36 * 09.04.15
That Kim Kardashian is one of the most acclaimed Armenians worldwide
is a fact of objective reality, so her visit to Armenia is thought
to be a good opporunity to make the country's name a brand, says a
PR specialist.
"I find that we must use all the possible chances to spread Armenia's
brand around the world. I do not even speak about a trade mark; I
mean Armenia as a country, which we could make recognizable through
a PR campaign," Vigen Hakobyan told Tert.am, commenting on the
celebrity's visit.
The expert said he thinks that just one photo of Kardashian near
temples of Garni and Geghard (pagan-era historical monuments in
Kotayk region) or Lake Sevan would be enough for internationalizing
Armenia and making the country known to hundreds and millions people
who haven't heard about it before.
He added that the visit could also be a good chance for
internationalizing the Armenian Genocide recognition campaign.
"This visit alone will not develop Armenia's economy, but Armenia,
as a brand, will have its own place on the tour maps of millions of
people. For that class of individuals - we want it or not - Armenia
may be not just a country as such but Kardashian's country."
According to Nona Melkonyan, an associate professor at the Yerevan
State Univeristy's Chair of Social Work and Social Technologies,
it is not surprising at all that the visit of a celebrity like
Kardhashian might cast a shadow on numerous other events and very
different problems in Armenia.
"We heard of a soldier's death on the frontline, but the [report]
simply got lost in the news flow. We had internal political problems,
which were lost too," she told our correspondent.
http://www.tert.am/en/news/2015/04/09/kim-visit-comments/1641334