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IPM RESEARCH STUDY FINDS VTB BANK (ARMENIA) AS MOST RECOGNIZABLE IN COUNTRY
YEREVAN, February 6. / ARKA /. A study conducted by the IPM Research
in Armenia's capital city of Yerevan and four major cities found
the Russia-owned VTB Bank (Armenia) to be the most recognizable bank
across the country, the bank said in a press release today.
Some 1,200 people were surveyed. The respondents were asked questions
regarding the so-called Top of Mind awareness, a brand or specific
product coming first in customers' minds when thinking of a particular
industry. The study also included other questions allowing to reveal
the overall situation regarding the image of Armenian banks, the
level of customer confidence in them, etc.
The results of the survey show that Top of Mind awareness indicator
of VTB Bank (Armenia) is higher than of other Armenia-based banks'
indicators. The study says that VTB Bank (Armenia) was indicated by
the majority of respondents as the most reliable bank in the country.
The bank was found also the leader in terms of the Marketing Asset
Index (MA index). The bank is generally described as reliable and
steady bank with high quality services and competent personnel.
The satisfaction rate is higher than any other bank in Armenia may
boast of.
The bank's assets ) amounted to 379.6 billion drams as of the
end of 2014 (25.6% increase); its liabilities were 334.8bln drams
(26.3% growth), total capital - 44.7 bln drams (20.2% growth), loan
investments stood at about 244.3bln drams (11.6% increase). The 2014
profit of the bank amounted to 777.14 mln drams, as compared to 5.6bln
drams in 2013.
VTB Bank Armenia is owned fully by Russian VTB Group. ($1 - 476.51
drams). -
http://arka.am/en/news/business/ipm_research_study_finds_vtb_bank_armenia_as_most_ recognizable_in_country/#sthash.NeUAWflO.dpuf
YEREVAN, February 6. / ARKA /. A study conducted by the IPM Research
in Armenia's capital city of Yerevan and four major cities found
the Russia-owned VTB Bank (Armenia) to be the most recognizable bank
across the country, the bank said in a press release today.
Some 1,200 people were surveyed. The respondents were asked questions
regarding the so-called Top of Mind awareness, a brand or specific
product coming first in customers' minds when thinking of a particular
industry. The study also included other questions allowing to reveal
the overall situation regarding the image of Armenian banks, the
level of customer confidence in them, etc.
The results of the survey show that Top of Mind awareness indicator
of VTB Bank (Armenia) is higher than of other Armenia-based banks'
indicators. The study says that VTB Bank (Armenia) was indicated by
the majority of respondents as the most reliable bank in the country.
The bank was found also the leader in terms of the Marketing Asset
Index (MA index). The bank is generally described as reliable and
steady bank with high quality services and competent personnel.
The satisfaction rate is higher than any other bank in Armenia may
boast of.
The bank's assets ) amounted to 379.6 billion drams as of the
end of 2014 (25.6% increase); its liabilities were 334.8bln drams
(26.3% growth), total capital - 44.7 bln drams (20.2% growth), loan
investments stood at about 244.3bln drams (11.6% increase). The 2014
profit of the bank amounted to 777.14 mln drams, as compared to 5.6bln
drams in 2013.
VTB Bank Armenia is owned fully by Russian VTB Group. ($1 - 476.51
drams). -
http://arka.am/en/news/business/ipm_research_study_finds_vtb_bank_armenia_as_most_ recognizable_in_country/#sthash.NeUAWflO.dpuf