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Pitti's Middle East: Heritage, culture inspires designers in Florenc

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  • Pitti's Middle East: Heritage, culture inspires designers in Florenc

    Al Arabiya.net, UAE
    January 17, 2015 Saturday


    Pitti's Middle East: Heritage, culture inspires designers in Florence


    While Italian brands dominate the scene, this year saw some prominent
    Middle Eastern designers displaying their collection. (Salma
    El-Shahed/ Al Arabiya News)

    By Salma El Shahed | Al Arabiya News - Florence
    Saturday, 17 January 2015

    The Pitti Uomo fair has been attracting some of the best fashion
    designers and producers to Florence since 1972, where retailers and
    buyers pick and choose from a sea of men's fashion, from suits and
    shirts to cufflinks and socks.

    While Italian brands dominate the scene, this year saw some prominent
    Middle Eastern designers displaying their collection, which
    incorporated their cultural backgrounds.
    ....

    Lebanese-Armenian powerhouse

    Tateossian London marks its 25th anniversary this year as the
    world-renowned men's accessories brand attends its 49th Pitti fair,
    and in June, it will be their 50th.

    Founder and designer Tate Ossian was born in Kuwait to
    Lebanese-Armenian parents. He then spent a child hood globetrotting
    from Rome, Beirut, Paris and New Jersey before going to the University
    of Philadelphia.

    Tate Ossian stands near his collection of men's accessories. His label
    is world renowned for its cufflinks and bracelets. (Al Arabiya News/
    Salma El Shahed).

    When asked whether his time in the Arab world influenced his designs,
    Tate Ossian said: "I wouldn't say it affected my designs, because I
    think what really guided my design style is probably living in Rome
    which is the place I spent most of my time growing as a kid."

    However, the designer said his time in the Middle East gave him the
    "sensitivity and sensibility when dealing with Middle Eastern
    clients."

    This year, the brand aims to "focus very seriously" on the Gulf region
    and Saudi Arabia.

    "Lebanon is a place where we have great visibility," Ossian said,
    adding that "we're missing distribution in Abu Dhabi and Jordan...Egypt,
    Qatar."

    While he said he would not want to develop a new collection exclusive
    to the region, Ossian said he would design a series inspired by the
    Middle East.

    "I think it's always good to keep your origins and heritage and
    incorporate that are part of that into your collection...I would develop
    things that are inspired."

    "For example, we opened a store in Yerevan, I've looked at some
    Armenian architecture, incorporated that into the designs."

    "I do that on a regular basis," he added.




    From: A. Papazian
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