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Don't Deny: Armenia Reveals Song For Eurovision 2015 (Video)

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  • Don't Deny: Armenia Reveals Song For Eurovision 2015 (Video)

    DON'T DENY: ARMENIA REVEALS SONG FOR EUROVISION 2015 (VIDEO)

    21:38, 12 Mar 2015
    Siranush Ghazanchyan

    Today the sixth and final member of the band Genealogy has been
    announced: It's Inga Arshakyan, who had already represented her
    country in the 2009 Eurovision Song Contest with her sister.

    Armenia has also revealed the video of the song Don't Deny.

    The song Don't Deny was composed by Armen Martirosyan and the author
    of the lyrics is Inna Lazarian. It is about universal values and
    its message is:

    Happiness is born when people are united and live in harmony with
    themselves, their families, love relationships and so on. Generations
    are shifting with time but the genealogy remains, thus the values of
    love and peace are stable.

    The 6th member of the group is the famous and honored singer of the
    Republic of Armenia Inga Arshakyan. She will be the one to replenish
    the group of five singers symbolizing the five continents of the world
    on Eurovision stage - Essai Altounian, Tamar Kaprelian, Vahe Tilbian,
    Stephanie Topalian, and Mary-Jean O'Doherty Vasmatzian.

    The powerful and inspiring voice of Inga has been the pearl of
    many Armenian patriotic songs performed along with her sister Anush
    Arshakyan. Being a bold representative of the Armenian folk music
    and culture, Inga has already had the experience to perform in the
    Eurovision stage in a duet as Inga & Anush Arshakyan in 2009.

    The director of the music video is Aren Bayadyan. The concept of the
    video is the idea of genealogy: the captured family is considered as
    the symbol of humanity: the base is the shift of generations and the
    phenomena that the new generation is always replacing the previous
    one carrying out the traditions and values in them.

    As a connecting dot the Armenian manuscript ornamentation embroidery
    process was captured by the creative team. The bird, symbolizing peace,
    freedom and good news carries a branch of the tree that blends with
    the idea of spreading peace and art, unity of nations with idea of
    fostering them in the world.

    According to Aren Bayadyan, the creative team was inspired by the
    name of the group and its logo, the family tree, which they tried to
    extend and reflect in the video mystically and mysteriously. "Just
    like the members of Genealogy are spread around the world, same is
    with the branches of the tree that became walls between generations
    during the time. However, neither the distance, nor the difficulties
    could stand between people if they want to be together."

    The designer of the music video Armen Galyan tried to combine Armenian
    and European fashion approaches finding modern solutions. "When you
    say Genealogy you immediately see vintage and retro pictures and
    a family tree. We created and used fashionable simple textile that
    is highly popular today; larger sized, with highlighted shoulders,
    sort of gothic but Armenian traditional clothes that were accompanied
    with Armenian silver ornaments. We also used pins with pictures of
    our participant's grandparents and patterns of Armenian architecture
    that are very modern today."

    According to the Head of Armenian Delegation in Eurovision Gohar
    Gasparyan in the music video other famous actors and artists were
    captured symbolizing the family. "It took us two long but productive
    days to capture the music video, because the artists were in Armenia
    for a short trip and the agenda was tough. We have been cooperating
    with one of the best production teams in Armenia and the result
    is very beautiful. We believe that this type of song video will be
    innovative in Eurovision platform."

    http://www.armradio.am/en/2015/03/12/dont-deny-armenia-reveals-song-for-eurovision-2015-video/

    https://www.youtube.com/watch?v=VVVvgD0-Mu0

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