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  • New Dawn for Armenian Cinema?

    © Institute for War & Peace Reporting
    Lancaster House, 33 Islington High Street, London N1 9LH, UK
    Tel: +44 (0)20 7713 7130 Fax: +44 (0)20 7713 7140

    New Dawn for Armenian Cinema?

    Privatisation of state film studio could herald revival of a once-thriving
    industry.

    By Naira Melkumian in Yerevan (CRS No. 224, 27-Mar-04)

    Armenia's crumbling movie industry looks set to be revived after years of
    neglect as wealthy businessmen vie for the right to buy the state film
    studio.

    Two ethnic Armenian millionaire businessmen - Ara Abramian and Jerald
    Kafesdzhan, based in Russia and America respectively - are bidding for the
    Armenfilm studio and the right to continue the country's long tradition of
    filmmaking.

    Abramian, who chairs the Union of Armenians in Russia, is believed to have
    the upper hand at the moment, having offered a seven million US dollar
    package - one million for the studio, with a further six million investment
    in digital technology.

    The privatisation of the studio has prompted a new debate on the state of
    the Armenian film and television industry.

    Rudolf Vatinian, chairman of the State Theatre and Cinema Institute's cinema
    department and a member of the Armenian Film-makers Union, told IWPR that
    Abramian's bid was especially interesting.

    "I think that establishing new links with Russia and the introduction of
    digital technology - especially in television production - will revive
    viewers' interest in Armenian cinema," he said.

    The 80-year-old industry has been in steady decline for a number of years,
    having reached its peak in the Seventies and early Eighties, when around ten
    films a year were produced alongside countless documentaries and made-for TV
    productions.

    In recent years, however, the output has dwindled dramatically. A social
    crisis in the early Nineties, which followed the collapse of the Soviet
    Union, led to state assistance drying up almost completely. When funds
    stopped arriving from Moscow, Armenia's fledgling government was unable to
    spare any money.

    "This lack of finance led to a breakdown in the industry - specialists left
    and the technology became badly outdated," said Vatinian. "This is a shame,
    as cinema is the ideal democratic language to represent the Armenian people
    abroad."

    For 2004, 600,000 dollars has been earmarked for the state cinema budget - a
    tenth of the amount given to the television industry. As a result, the
    quality of films produced is low.

    Susanna Arutiunian, president of the Armenian Cinema Specialists and
    Journalists Association, said, "The state cannot provide for the national
    film industry - it does not even have a cinema department, and only one
    person is available to dealing with everything."

    Moreover, there is no legal framework to regulate the industry in Armenia -
    deliberations on a cinema law have been ongoing for several years.

    The low funding has led to a marked deterioration in the technical equipment
    used. According to Arutiunian, the Armenfilm studio only has one serviceable
    film camera - and there is a long queue to use it.

    Filmmaker and director of the Yerevan studio Tigran Khzmalian said, "When
    you try to produce a film under such conditions, where you lack the money
    for a decent sound recording, the result will be nothing of quality."

    Granush Akopian, chairman of the parliamentary commission for science,
    education and culture, admitted, "Armenian film production is in a miserable
    state, as it has received very little investment in the last ten to fifteen
    years."

    At the moment, only three cinemas operate in the country - all of them in
    the capital, Yerevan - and have no difficulty attracting customers.

    Tamara Movsisian, spokesperson for one of them, the Moskva cinema, told IWPR
    that new and classic movies are in great demand. "In forty years we have
    acquired a loyal audience, which takes a real interest in Armenian cinema,"
    she said.

    Analysts say that the revitalisation of the film industry is especially
    important to prevent the next generation from rejecting Armenian history and
    culture in favour of formulaic Hollywood films.

    "We have rich history, and yet I don't know of any historical films being
    made in Armenia. Instead, the younger generation is growing up watching
    foreign films," said moviegoer Stepan Avakian from Yerevan.

    In spite of the continuing economic problems, the sale of the state studio
    could herald the beginning of a cinematic revival, and there are talented
    young people on hand to take advantage of that.

    "Once upon a time, our national cinema had a place in international
    filmmaking. Our main objective today is to regain that position," filmmaker
    Mikael Dovlatian, one of the most exciting young directors in the country,
    told IWPR.

    Naira Melkumian is a freelance journalist based in Yerevan.
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