Tweet
PRNewswire
United Business Media
Epygi and Content Directions Break New Ground to Launch World's First
Interactive, Multilink-Driven Ad
New Ad Unit from Content Directions Promises Superior User Experience,
Superior Advertiser Results
NEW YORK and DALLAS, March 21 /PRNewswire/ -- Epygi Technologies, a
leader
in SIP based VoIP technology and manufacturer of Quadro telecom products for
the small to medium sized business market, has become the first advertiser
to
deploy Content Directions Inc.'s next generation online ad based on the
Digital Object Identifier (DOI). Placed initially on the telecom portal
TMCnet.com, the ad provides customers with immediate access to all of
Epygi's
current product information from within a single, rich MultiLink(TM)
dropdown
menu, without having to leave the page on which the ad is displayed and then
navigate through the Epygi website hunting for product information. (See
http://www.tmcnet.com/channels/selecting-voip-solutions/ and roll your mouse
over the banner ad at the top or on the right side of the screen.) The
MultiLink menu is automatically refreshed with current product info via a
central update process managed by Content Directions based on Epygi's ever-
current product and distribution channel data.
Epygi CEO/President, Jeff Kirchner, explains, "CDI's implementation of
DOI
technology allows Epygi to syndicate our marketing and sales information
globally in real time ads and information updates all over the Web. We can
instantly update information in every channel, keeping pace with an
accelerating business. Knowing that public information and channel
information is updated automatically via CDI's MultiLink creation and
maintenance process represents a breakthrough in sales support and channel
development for Epygi. The same MultiLink can also be disseminated as a
contextual link within product reviews, white papers, news articles,
electronic feeds, blog entries, and downloadable marketing brochures. It is
a
permanent link that always brings customers back to our most current product
information."
Hugh Brownstone, CEO of Content Directions, adds, "We are delighted to
help Epygi maximize the effectiveness of its online ad budget. We believe
DOI-enabled ads represent a breakthrough in interactive advertising. Our
custom-tailored MultiLinks allow advertisers to define the boundaries of a
highly flexible, tuned ad campaign which remains a user-driven interaction.
Our technology and the superior user experience it enables yield
improvements
in click-throughs and conversion rates at levels beyond anything else
currently available."
To view other examples of MultiLinks for Epygi products, see:
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000001 -- IP PBXs
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-00 00000002 -- Gateways
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-00 00000003 --
Conference
Servers
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000004 -- Vonage
Services
About Epygi
Epygi Technologies, Ltd. Is a privately held US company headquartered in
Plano, Texas (North Dallas). Founded in 2000, Epygi designs and
manufactures
the expanding product line that includes IP PBXs, conference servers and
voice
gateways. Epygi products benefit from extensive knowledge in
telecommunications, DSP voice processing and data networking.
With over 200 employees worldwide, Epygi is building a global
distribution
network of distributors and resellers. Sales and Development offices are
in
the United States, Canada, Spain, France, Italy, Germany, United Kingdom,
Armenia and Japan. The company utilizes a sales organization of
distributors
and resellers. Epygi products operate as standalone products, interoperate
with a large number of existing analog and IP products and provide reliable
service to carriers offering IP voice services. The products are positioned
to serve the large SMB and SOHO markets, teleworkers, and branch offices of
large corporations and organizations.
About Content Directions, Inc. (CDI)
CDI helps companies maximize the commercial effectiveness of their web
presence by applying next generation web navigation tools and techniques.
It
is the industry leader in Digital Object Identifier (DOI) technology, the
next
generation in Web navigation developed by the primary inventor of the
Internet
and recent recipient of the Turing Award, Dr. Robert Kahn. More information
about CDI's products and services can be found at
http://www.contentdirections.com, including live customer examples and
numerous ROI studies which have documented how CDI's unique, patent-pending
implementation of the DOI standard radically accelerates its customers' top-
line revenue growth.
For more information, click on the DOI for this press release
(http://dx.doi.org/10.1220/pr37) or contact:
Epygi Technologies, Ltd.
6900 North Dallas Parkway
Two Town Center, Suite 850
Plano, Texas 75024
http://www.epygi.com
Anthony Knape
Mobile Phone: 214-680-6942
Phone: 972-692-1166 x33
Email: [email protected]
Epygi / Sales Force Europe
General Castanos 9-2D
Madrid 28004 Spain
Jennifer Sundquist
Phone: +34 666 751 344
Email: [email protected]
or
Tina Aridas
Deputy Manager, Marketing & Press Relations
CONTENT DIRECTIONS, INC.
phone: 718-965-8490 or 917-514-5364
fax: 718-768-7542
email: [email protected]
United Business Media
Epygi and Content Directions Break New Ground to Launch World's First
Interactive, Multilink-Driven Ad
New Ad Unit from Content Directions Promises Superior User Experience,
Superior Advertiser Results
NEW YORK and DALLAS, March 21 /PRNewswire/ -- Epygi Technologies, a
leader
in SIP based VoIP technology and manufacturer of Quadro telecom products for
the small to medium sized business market, has become the first advertiser
to
deploy Content Directions Inc.'s next generation online ad based on the
Digital Object Identifier (DOI). Placed initially on the telecom portal
TMCnet.com, the ad provides customers with immediate access to all of
Epygi's
current product information from within a single, rich MultiLink(TM)
dropdown
menu, without having to leave the page on which the ad is displayed and then
navigate through the Epygi website hunting for product information. (See
http://www.tmcnet.com/channels/selecting-voip-solutions/ and roll your mouse
over the banner ad at the top or on the right side of the screen.) The
MultiLink menu is automatically refreshed with current product info via a
central update process managed by Content Directions based on Epygi's ever-
current product and distribution channel data.
Epygi CEO/President, Jeff Kirchner, explains, "CDI's implementation of
DOI
technology allows Epygi to syndicate our marketing and sales information
globally in real time ads and information updates all over the Web. We can
instantly update information in every channel, keeping pace with an
accelerating business. Knowing that public information and channel
information is updated automatically via CDI's MultiLink creation and
maintenance process represents a breakthrough in sales support and channel
development for Epygi. The same MultiLink can also be disseminated as a
contextual link within product reviews, white papers, news articles,
electronic feeds, blog entries, and downloadable marketing brochures. It is
a
permanent link that always brings customers back to our most current product
information."
Hugh Brownstone, CEO of Content Directions, adds, "We are delighted to
help Epygi maximize the effectiveness of its online ad budget. We believe
DOI-enabled ads represent a breakthrough in interactive advertising. Our
custom-tailored MultiLinks allow advertisers to define the boundaries of a
highly flexible, tuned ad campaign which remains a user-driven interaction.
Our technology and the superior user experience it enables yield
improvements
in click-throughs and conversion rates at levels beyond anything else
currently available."
To view other examples of MultiLinks for Epygi products, see:
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000001 -- IP PBXs
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-00 00000002 -- Gateways
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-00 00000003 --
Conference
Servers
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000004 -- Vonage
Services
About Epygi
Epygi Technologies, Ltd. Is a privately held US company headquartered in
Plano, Texas (North Dallas). Founded in 2000, Epygi designs and
manufactures
the expanding product line that includes IP PBXs, conference servers and
voice
gateways. Epygi products benefit from extensive knowledge in
telecommunications, DSP voice processing and data networking.
With over 200 employees worldwide, Epygi is building a global
distribution
network of distributors and resellers. Sales and Development offices are
in
the United States, Canada, Spain, France, Italy, Germany, United Kingdom,
Armenia and Japan. The company utilizes a sales organization of
distributors
and resellers. Epygi products operate as standalone products, interoperate
with a large number of existing analog and IP products and provide reliable
service to carriers offering IP voice services. The products are positioned
to serve the large SMB and SOHO markets, teleworkers, and branch offices of
large corporations and organizations.
About Content Directions, Inc. (CDI)
CDI helps companies maximize the commercial effectiveness of their web
presence by applying next generation web navigation tools and techniques.
It
is the industry leader in Digital Object Identifier (DOI) technology, the
next
generation in Web navigation developed by the primary inventor of the
Internet
and recent recipient of the Turing Award, Dr. Robert Kahn. More information
about CDI's products and services can be found at
http://www.contentdirections.com, including live customer examples and
numerous ROI studies which have documented how CDI's unique, patent-pending
implementation of the DOI standard radically accelerates its customers' top-
line revenue growth.
For more information, click on the DOI for this press release
(http://dx.doi.org/10.1220/pr37) or contact:
Epygi Technologies, Ltd.
6900 North Dallas Parkway
Two Town Center, Suite 850
Plano, Texas 75024
http://www.epygi.com
Anthony Knape
Mobile Phone: 214-680-6942
Phone: 972-692-1166 x33
Email: [email protected]
Epygi / Sales Force Europe
General Castanos 9-2D
Madrid 28004 Spain
Jennifer Sundquist
Phone: +34 666 751 344
Email: [email protected]
or
Tina Aridas
Deputy Manager, Marketing & Press Relations
CONTENT DIRECTIONS, INC.
phone: 718-965-8490 or 917-514-5364
fax: 718-768-7542
email: [email protected]