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Marketing Initiatives Increased Demand For VimpelCom OJSC's Service

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  • Marketing Initiatives Increased Demand For VimpelCom OJSC's Service

    MARKETING INITIATIVES INCREASED DEMAND FOR VIMPELCOM OJSC'S SERVICES

    PanARMENIAN.Net
    27.08.2009 19:11 GMT+04:00

    /PanARMENIAN.Net/ Marketing initiatives in the second quarter of the
    current year increased demand for ArmenTel OJSC's services (trade mark:
    Beeline), Dmitry Pleskonos, VimpelCom's Executive Vice President on
    Business Development in CIS, said during a TV bridge devoted to the
    company's financial and operational results. The Company (ArmenTel
    CJSC) was active enough in proposing market initiatives which "have
    high demand among our clients," Pleskonos said, adding that "APRU
    (average revenue per user) has increased to 10%,".

    Among marketing initiatives, Pleskonos touched upon the introduction
    of 3G system, stressing that the video calls, more than half a million
    in number, were registered during the second quarter.

    Fixed and mobile connection indexes are symmetric, Executive Director
    said, noting that their profitability level exceeded 50%. Besides,
    there has been a growth in local currency receipt which made up 7%
    during the second quarter.
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